1. “Good branding without a good business plan is like prettying up a duck with no feathers.  It may look good but it ain’t gonna fly.”  Paul Provost, August 2010 2. “For a business not to advertise is like winking at a girl in the dark. You know what you are doing but no one else does.” Stuartt H. Britt, US advertising consultant 3. “The objective of all advertising is to buy new customers at a profit. Learn what your customers cost and what they buy…spend all of your ammunition where it counts.” Claude Hopkins-Scientific Advertising (1923) 4. “Nobody counts the number of ads you run; they just remember the impression you make.”– Bill Bernbach 5. “Nobody reads ads. People read what interests them, and sometimes it’s an ad.”- Howard Luck Gossage 6. “The only people who care about advertising are the people who work in advertising”– George Parker 7. “In advertising, not to be different is virtually suicidal” – Bill Burnbach 8. “Don’t find customers for your product. Find products for your customers” – Seth Godin. 9. “Give them quality. That’s the best kind of advertising.” – Milton Hershey 10. “If you can’t explain it to a six year old, you don’t understand it well enough yourself” – Albert Einsteen 11. “If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.” – Jim Stengal 12.“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”– Peter Drucker 13. “In our factory, we make lipstick. In our advertising, we sell hope.”-Peter Nivio Zarlenga 14. “I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.”– David Ogilvy 15. “Don’t tell me how good you make it; tell me how good it makes me when I use it.” – Leo Burnett 16. “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” – David Ogilvy 17. “People spend money when and where they feel good” – Walt Disney 18. “Half the money I spend on advertising is wasted, and the problem is I do not know which half.” Lord Leverhulme, British founder of Unilever and philanthropist 19. “In marketing I’ve seen only one strategy that can’t miss — and that is to market to your best customers first, your best prospects second and the rest of the world last.” –  John Romero 20. “The philosophy behind much advertising is based on the old observation that every man is really two men — the man he is and the man he wants to be.” – William Feather 21. “In order for you to profit from your mistakes, you have to go out and make some.”-  Unknown 22. “Eighty percent of success is showing up.” –  Woody Allen 23. “Vision without action is a daydream. Action without vision is a nightmare.” – Japanese Proverb 24. “They may forget what you said, but they will never forget how you made them feel.” – Carl W. Buechner 25. ”There is nothing more difficult for a truly creative painter than to paint a rose, because before he can do so he has first to forget all the roses that were ever painted.” –  Henri Matisse 26. “Simplicity is the ultimate form of sophistication” –  Leonardo Da Vinci 27. Business has only...

Popular HR Quotes by Industry Experts and Management Scholars We have compiled 50 top notch hr quotes from doyens in the field of business and management that will sure fire inspire you with creative ideas. 1. “Great Vision Without Great People Is Irrelevant.” -Jim Collins, Good To Great 2. “Human Resources Isn’t A Thing We Do. It’s The Thing That Runs Our Business.” -Steve Wynn, Wynn Las Vegas 3. “You Need To Have A Collaborative Hiring Process.” -Steve Jobs, Apple 4. “You Can’t Teach Employees To Smile. They Have To Smile Before You Hire Them.” -Arte Nathan, Wynn Las Vegas 5. “Never Hire Someone Who Knows Less Than You Do About What He’s Hired To Do.” -Malcolm Forbes, Forbes Top 50 HR Quotes 6. “When Hiring Key Employees, There Are Only Two Qualities To Look For: Judgement And Taste. Almost Everything Else Can Be Bought By The Yard.” John W. Gardner 7. “Recently, I Was Asked If I Was Going To Fire An Employee Who Made A Mistake That Cost The Company $600,000. No, I Replied, I Just Spent $600,000 Training Him. Why Would I Want Somebody To Hire His Experience?” -Thomas John Watson Sr., Ibm 8. “It’s More Than Just Selling Pizzas. It’s Being A Good Fit For The Community. We Hire Based On The Betterment Of The Community As Much As Anything.” -Mark Starr, David’s Pizza. 9. “You Can Have The Best Strategy And The Best Building In The World, But If You Don’t Have The Hearts And Minds Of The People Who Work With You, None Of It Comes To Life.” -Renee West, Luxor And Excalibur Hotel 10. “I am convinced that nothing we do is more important than hiring and developing people. At the end of the day you bet on people, not on strategies.” -Lawrence Bossidy, Ge CURRENT TRENDS IN HRD 11. “Do Not Hire A Man Who Does Your Work For Money, But Him Who Does It For The Love Of It.” -Henry David Thoreau, Life Without Principle 12. “If You Think Hiring Professionals Is Expensive, Try Hiring Amateurs” -Anonymous 13. “The Key For Us, Number One, Has Always Been Hiring Very Smart People.” -Bill Gates, Microsoft 14. “Time Spent On Hiring Is Time Well Spent.” -Robert Half 15. “I Hire People Brighter Than Me And Then I Get Out Of Their Way” -Lee Iacocca, Ford  16. “You Cannot Push Anyone Up The Ladder Unless He Is Willing To Climb.” -Andrew Carnegie 17. “Management Is Nothing More Than Motivating Other People.” -Lee Iacocca, Ford  18. “There Are Few, If Any, Jobs In Which Ability Alone Is Sufficient. Needed, Also, Are Loyalty, Sincerity, Enthusiasm And Team Play.” -William B. Given, Jr. 19. “When People Go To Work, They Shouldn’t Have To Leave Their Hearts At Home.” -Betty Bender 20. “One Machine Can Do The Work Of Fifty Ordinary Men. No Machine Can Do The Work Of One Extraordinary Man.” -Elbert Hubbard 21. “To Find Joy In Work Is To Discover The Fountain Of Youth.” -Pearl S. Buck 22. “One Of The Symptoms Of An Approaching Nervous Breakdown Is The Belief That One’s Work Is Terribly Important.” -Bertrand Russell 23. “Opportunity Is Missed By Most People Because It Is Dressed In Overalls And Looks Like Work.”  -Thomas A. Edison 24. “Far And Away The Best Prize That Life Offers Is The Chance To Work Hard At Work Worth Doing.” -Theodore Roosevelt 25. ”Being Busy Does Not Always Mean Real Work. The Object Of All Work Is Production Or Accomplishment And To Either Of These Ends There Must Be Forethought, System, Planning, Intelligence, And Honest Purpose, As Well As Perspiration. Seeming To Do Is Not Doing.” -Thomas A. Edison 26. “Going To Work For A Large Company Is Like...