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How Employees Can Help Market Your Brand

How Employees Can Help Market Your Brand
Marketing your brand is one of the core factors in getting your name out there, and your employees are one of the vital components that can make or break your business. These are two peas in a pod. It might be obvious that a good team are the backbone of a business just from the work they do; however, there are other ways in which your employees can help market your brand. Here are a few ways your team can help get the word out. Make Sure Your Employees Know What Your Company Stands For One of the most important factors for employees to know is what your company stands for. It is more common that those in a managerial position understand your company’s ethos and the core values of the employees that are more likely to interact with your customers every day. Not only could this be doing damage to your brand, but it is also unfair to expect employees to market the brand if they are unaware of what it is they are actively marketing. So, make sure this is clear-cut across all areas of employees and especially those who are at the front of your business every day. Make Sure Your Employees Are Happy Unhappy employees certainly will not be a walking endorsement for your brand, or at least not in a positive light. Employees that are listened to feel secure, valued, and are happy; this will go a long way when it comes to how they communicate with customers, but also how they talk about the brand in their spare time. Energy is infectious, and if employees seem happy to work somewhere, and customers can feel it, customers are more likely to be drawn to the brand. In fact, a Linkedin study suggested that while only 3% of employees are likely to share company-related content (a personal endorsement), that 3% gained a 30% increase in traction towards website traffic! Make Merch to Be Proud of The afternoon break when everyone walks out and goes off to get their lunch is a key time for advertisement. We will often have logos on our shirts or a little key lanyard, making it apparent where we work, but it is something that we have all seen before. If you want your employees to stick out, then invest in some merch that will be a little more eye-catching. Think custom converse shoes or bags and let them make a statement. Get Blogging Written content is one of the best ways to draw people to your website and keep them on there. Each of your employees will have a good understanding of your business and will be able to come up with unique content that will help generate leads and promote sales. This is another great way to keep the blog up to date as you can incorporate more personal or day-to-day work posts to show the fun and human side of your...
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Why Outsource Your Accounting?

Why Outsource Your Accounting?
Outsourcing is a trend that’s on the rise for a good reason — it works! Almost two-thirds of all businesses outsource some of their positions and processes, and many more are sure to join in soon. You can outsource anything, from marketing to property management, and there are huge benefits to it. Accounting can take a lot of your time and be extremely stressful, but if you outsource it, you can focus on what you do best and leave the pros to deal with the boring stuff. Here are some of the major benefits of outsourcing your accounting. It Can Be Cost-Effective It may seem at first that hiring an in-house team could pay off in the long run, but the truth is quite the opposite. Apart from their regular salaries, there are many expenses you need to account for, such as training, benefits, accounting software and suitable hardware, as well as office supplies, and more. You could train some of your other staff to do accounting, but if they are not sufficiently competent, their mistakes could cost you even more. So enlisting the services of an external accounting provider might prove to make the most financial sense. What’s more, you may not even require their services all the time, but rather call them as needed. It Can Improve Your Operational Efficiency If you have to allocate hours of your busy day to dealing with payroll, bills, and other issues, that can slow down your progress significantly. Instead of running a business and focusing on your main responsibilities, you have to deal with equally important but menial tasks that you could delegate to someone else. However, if you don’t have an accounting team, you would have to burden one of your employees with these tasks, even though you could have used them for something more relevant. The point is, no one in your company has to deal with financial records, invoicing, and similar tasks. If you outsource them, you and your team can focus on your day-to-day operations freely and without hindrances. You Get to Work With Experts in the Field One of the main advantages of hiring an outsourced provider is the fact that you get expert help. You are likely to end up working with an accounting agency, which specializes in all things accounting related, unlike your team. The accountants you hire will have extensive knowledge and experience in what they do, and you can even find someone who specializes in your particular industry. These professionals always strive to improve so that they can offer the most reliable services possible. Moreover, they will make sure to keep track of any potential changes in the law that could affect you in any way. This can be particularly beneficial when it comes to tax benefits and similar issues. You Get Access to Top-Notch Accounting Resources Just like you try to always keep up with the trends in your area of expertise, so do accounting agencies. If you have an in-house accountant, chances are they’ll be stuck working with the same old program for years, without ever updating and missing out on many innovations. An accounting agency wants to stay on top of their game, so naturally, they will make sure to follow the latest industry trends and thus increase their efficiency. That means that your financial information will be analyzed and operated in the most state-of-the-art accounting software. You don’t have to think about updating your hardware or software; your outsourced provider will take care of that. You Don’t Have to Worry About the Security of Your Records You may be surprised to learn that trusted employees all over...
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5 Best Tools that Make Organization at Work a Breeze

5 Best Tools that Make Organization at Work a Breeze
Organizing your workday can be very tricky. Whether you belong to a big or small enterprise, getting through the gamut of workday tasks will always have its challenges. With the popularity of remote work gaining a strong foothold in today’s “new normal,” managing your workload while making sure that everyone stays connected and on top of things has become twice as hard.  It can be a bear trying to get everyone on the same page. Too many tasks, meetings and collaboration, new information coming in daily, new employees joining, old ones leaving, trying to preserve and update knowledge within the company — how do you not get lost in the chaos? Luckily, there are tools out there geared towards organizing your work and helping you run your workday more efficiently. There are hundreds of them floating around the interwebs and you can get lost in the chaotic list of organizational tools, ironically enough. So how do you choose the right one for you? Choosing the right tool First, you will need to take stock of what you have and what you need. What kind of service are you looking for? Are the tools you found equipped with the features you need in your organization? Compile a list of possible apps that might be useful for you.  Second, once you’ve compiled a list of possible organizational tools that you might use, consider their ability to address all the things that you need them to do for you. If you can find just one tool to do all the organizational tasks you need to be done, then why get two or three separate tools to do what one platform can do? Third, read up on the reviews. You’ll need to hear what actual clients have to say about the tools you are considering. Feedback is a key component to an informed decision; and once you’ve picked the tool/s you need, return the favor and write an honest and constructive review.  Fourth, test them out. You really won’t know if the tool will work the way you envisioned it if you don’t try it out. Go through your picklist and take the tools for a test drive. Put them through the tasks you need them to run and see how well they hold up or how fast and efficiently they can accomplish those tasks for you.  So now that you have the initial steps in choosing the perfect organizational tool for you, let’s delve into our list of tools (our absolute top favorites!) that we think might just be what you need. The Best Organizational Tools for Work Trello Let’s start our list with Trello. This is a project management and organizational tool that uses task cards and project boards. This tool allows you to write down your daily tasks into virtual cards, assign due dates, and add attachments. You can invite your team and assign tasks to them, as well.  Their project boards allow you to put your visualizations into an organized platform where you can monitor your project’s progress. You can collaborate with your team regardless of where each of you is based. It is very easy to use, and best of all, Trello syncs across all your devices.  Slab As their headline says, Slab is a “knowledge base that democratizes knowledge.” It’s a nifty tool that lets you create, store, and organize your data. It also integrates well with your existing tools, so there would be no need to replace your stack and relay new instructions to team members. Its Unified Search feature allows you to pull any needed data from any of your existing tools. Sweet, right? This...
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How to Keep on Top of Your Company’s Stock

How to Keep on Top of Your Company’s Stock
One of the most important features of your business is your stock. Without any stock, you can’t fulfill any sales and therefore you won’t be able to make any money. That’s why it’s always good to keep on top of your company’s stock, to make sure you have enough to sell but not too much that you might end up throwing away. With this in mind, here are some ways in which you can achieve optimum stock levels in your business. Keep the room tidy One of the best ways in which to keep on top of your company’s stock is being able to make sure you can access any product you need at all times. To start with, you should install lots of shelving to make the most out of any space you have. Try and group your products into different categories; for example, if you sell clothes these could be grouped into different garment types such as tops, skirts, or shoes. Once you’ve organized your stock room, it’s important to keep it organized at all times. When you restock the shelves or add new lines of stock, it’s important that you keep to the same system. It’s also important that you keep this room clean and tidy, so there are no obstacles getting in the way of you and your stock. One of the major problems that could obstruct your ability to do this is all the cardboard and plastic packaging that all of your stock will be delivered in. Once these boxes are opened to gain access to your stock, it’s important that the packaging is disposed of in an equally organized manor. The best way to do this is with recycling baler machines, which not only reduce the size of the waste but compact it into one manageable bale. Without this, you could either end up with a large recycling bin in your stock room, or even worse—lots of unwanted cardboard left on the floor or the shelves.  Try to predict trends When you’re trying to predict how much stock you’ll need in order to get through a certain sales period, it’s important to recognize any trends you’ve previously had throughout your years of selling. For example, if you’re a garden center you’ll probably sell lots of outdoor furniture in the summer months but less in the winter months. The opposite would be true for Christmas trees. Some trends will be a lot less obvious than these examples, so make sure you review all of the information to make sure you’re increasing your stock levels at the right times. That way, you’ll know you won’t run out of a particular product at the specific time that everyone wants to buy it. Check the real stock levels against the calculated ones It’s highly likely that you’ll keep track of your stock by updating a spreadsheet when you buy new products and when you sell them. Whilst this is an efficient way of keeping track of your stock, it might not always be entirely accurate. It’s important to regularly check your stock numbers manually and correct any incorrect data on the spreadsheet. Issues such as stock getting damaged or lost, or even a typo on the document could all result in incorrect calculations compared to your actual stock, which could lead to confusion when you go looking for stock that might not actually...
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What Makes You a Bad Manager ?

What Makes You a Bad Manager ?
“Never waste a good opportunity to learn from a bad manager.” Employee turnover is maximum attributed to bad management by managers and it is crucial for the managers to learn to be emotionally emphathetic. What makes a great manager? Great managers exhibit the following traits: Connect people to purpose – They create a clear line of sight between the work of the individuals, the team and the larger company vision. Give feedback – They give timely and impactful feedback by emotionally investing themselves in the employee growth. Support career development- Follows a tailor made approach to suit the needs of each employee, guide and support them to grow into a better individual personally and professionally. Communicate effectively – Through open communication they inform, connect and engage team members. Try to first understand why your employees aren’t motivated They aren’t tied to the visionThey don’t know how their work has an impact on the big pictureThey aren’t clear on expectationsThey aren’t getting consistent feedbackThey don’t feel like a part of the teamTheir passions/strengths don’t align with the work they doThey don’t feel trustedThey are not good fit for the company cultureThey feel burnt out What makes you a bad manager ? Don’t micromanage – Micromanagement takes away the enthusiasm and energy from employees by creating the impression that they are not be trusted, valuable or even in control of their own projects. Don’t be a bully – Don’t publicly humiliate or privately threaten your employees. Don’t be a saboteur – Don’t take credit for others’ ideas and blame others while jobs are not done well. Give a fair share of recognition and appreciation to employees. The cost of a bad manager – Employees with a negative impression on their managers leave the company at the rate of 56% more than the usual. Okay, now, here are some really useful tips to handle a toxic work environment for employees who suffer under the influence of a bad manager! How to Handle a Toxic Environment ? Plan an exit strategy even if it is not tomorrow. Make plans to get the ball rolling. Keep your space positive– be it your desk, wall, cabinet or locker. Create a list to help you stay focused – this will help you to create a plan so as to avoid negative situations as much as possible. Leave work at work – leave the negative energy at work. Try to create healthy habits and routines along with coping methods to replenish your energy Keep a log of things that are happening – you might not know when you might need them as evidence, such as emails, screen shots etc., Stay away from the drama– don’t get swallowed up in the toxic energy. Talk to a trusted friend or co-worker about what’s going on, but don’t ever get caught up in the...
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