How to Keep Your Team Motivated Throughout Long-Term Goals

When your business is establishing some long-term goals to work towards, it’s easy for disillusionment to creep in. The progress that you make against that cosmic objective might seem so incremental as to not even exist, making the motivation to continue hard to find. Still, these long-term goals are undoubtedly important to your business and your future, otherwise you wouldn’t have established them. It’s good to know where you’re going, and to get there, you’re going to have to find ways of keeping your team suitably motivated. Create Smaller, Achievable Goals SMART goals are something that businesses all over the world use, and for good reason. Not only are these smaller goals often much more achievable in a shorter span of time (something that can make it easier to become motivated about completing them), but they also are based on something much more tangible and actionable. If you have a goal that is nebulous or somehow lacking in information about what exactly it means or how you’re going to get there, people might not feel compelled to work towards it because they might not know how. On the other hand, if you have something that’s measurable and quantifiable, progress becomes much easier to understand. Define the Long-Term Goal If the goal that you had in mind is to establish a website that is a competitive force to be reckoned with in your industry, everyone on your team might have different ideas about how to get there. So, you might pool these ideas and communicate with your team – hearing everyone out so that you can create a vision of a website that people can feel confident in. Your team might agree that the use of an API platform will help you customize the user experience effectively, or you might hear about how you can increase visibility of the platform in order to increase traffic. It’s valuable to be cautious about the idea of scope creep, a project becoming unworkable due to the sheer influx of new ideas. You have to learn when to say no and keep things concise, but it’s also important to be open-minded to ideas that you hadn’t considered previously. Bonuses and Incentives Even in the best-case scenario, it’s worth remembering that your team members are always going to care about their own lives more than your business. If they feel as though their life might be improved by taking a job somewhere else or putting less focus on work, there’s no reason why they shouldn’t take that route. Therefore, you have to remember that the success of your business isn’t something that’s going to be celebrated equally throughout your team. It alone is not an incentive, and that means that you need to implement some of your own. Bonuses are the most common way to provide this incentive. If you reach certain milestones within your long-term goals, a bonus might be rewarded to your team. Or you might promise that the long-term goal being met will see a hefty bonus granted to your team – either one might have positive...