The world of commerce is highly competitive and as we move into a higher level of digital connectivity, companies are looking to create a strong online presence. The smart solution is to join forces with a leading Australian digital marketing agency and together, you can create a dynamic online marketing plan that delivers the desired results.
Known in the industry as SEO, this is a service that boosts a target website’s rankings within specific Google searches. You might be asking why this is important, well, millions of consumers search with Google, looking for products and services, and if your site is poorly ranked and is on page 12 of search results, you will not get any traffic from the number 1 search engine. Engage the services of a top SEO agency in Western Sydney and they can take your site to that coveted page 1 listing, which might take a few months. Due to the ever-changing nature of the Internet, you need to have ongoing SEO work to retain a high ranking. Of course, Google is very secretive about the algorithms they use in their search engine, however, a good SEO engineer would know enough to be able to put a target website on the first page of search results, even though it might take a few months.
SMM is a comprehensive service when the agency takes full control of all your social media accounts. They post engaging content on a daily basis, replying to comments in a timely manner, which leads to many users clicking on that ‘Follow’ button. Once a user follows you, they get to see all your posts on their feed; while using Facebook marketing, you can boost posts and place ads. If you would like to generate a large social media following, make contact with an award-winning digital marketing agency and let the marketing professionals work their magic. It takes time to generate a large Facebook following and this alone does wonders for branding and gets your message to the right people. Facebook has very powerful marketing tools that you can use to concentrate the viewing audience; many variables such as age, gender, nationality, language, hobbies and even religion. When you boost a selected post, you can reach 1000s of users for just a few dollars! Click here for 10 digital marketing tips for small businesses.
The most popular PPC platform is Google Ads, where you can have your ads placed next to Google’s search results; as the name implies, Pay-per-click involves the advertiser paying the publisher an agreed amount for every click their ads generate. Keyword research is a critical aspect of PPC campaigns and when you engage the services of a leading Australian digital marketing agency, they manage all your campaigns and that involves real-time bidding to claim the top spots. This is the best way to enjoy a high ROI; many companies have numerous PPC campaigns running at any given time because this brings the desired results. PPC platforms such as Google, Microsoft, YouTube and Reddit are all good places to place your ads.
As you probably know, valid links are an essential aspect of digital marketing; Google recognises links of all types, whether incoming, external, internal or authority links; approach a top Australian digital marketing agency and let the experts create links that search engines will see and notice. One very effective way to put inbound links onto the web is called outreach blogging which involves posting professionally written articles on top independent blogging platforms. The articles contain links to the client’s landing page, which should lead to a surge in site traffic. Once you see the benefits in terms of site traffic, you can put in a standing order of a number of blogs per month and as time passes, you have a growing number of inbound links on the web.
When you approach a digital marketing agency, they automatically do a digital audit that determines your current online profile. They would probably recommend a website revamp, which they would assign to their in-house web design team; the site content is critical for SEO; you need to have the most popular search terms embedded in your site content in order for Google to rank highly. Like it or not, your company website is a reflection of the organisation, therefore it should be professional-looking, easy to navigate and very responsive. Another important aspect is all device compatibility; more and more people are accessing the Internet with smartphones and tablets, so your site should be designed for all device types. Another very important aspect of a website is cyber-security; your website should have a valid SSL certificate that gives users peace of mind. This is denoted by a small padlock icon and the letter ‘s’ in the URL https, which stands for secure.
A comprehensive digital marketing plan might incorporate SEO, social media marketing and PPC and real-time monitoring allows for changes to be made.
Google can help you locate the website of an award-winning digital marketing agency and they are happy to perform a digital audit to determine your current online profile. This enables their team to propose a digital marketing plan that is specifically designed for your organisation and once you are in agreement, the plan can be implemented, with real-time traffic analysis.
We are firmly embedded in a digital era and every organisation needs to have a strong online profile, with connections to many platforms; talk to a top SEO agency and transform your business.
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