Disclaimer: This content is curated and since information related to digital marketing is available aplenty on the Internet, I thought of compiling data in a sequential and comprehensive manner for the benefit of the readers. One of the easiest, fastest and cheapest ways for businesses to reach consumers today is via the Internet. Read on: Fed Fix: What is Inbound Marketing? This resourceful article explains essential inbound marketing strategies and tactics that companies can use to boost their campaigns’ effectiveness. Digital marketing, also known as Internet or online marketing, is quickly replacing print, television and radio advertisement as the marketing approach of choice for businesses of all sizes. Recent research revealed that 1 in 4 of every business-advertising dollar is dedicated to Internet marketing.  Digital marketing uses internet connected devices such as smart phones, laptops and tablets to engage customers online via technologies such as web and email in conjunction with digital customer data such as characteristics and behaviour. Channels include display advertising, search engine optimisation (SEO) and search engine marketing (SEM). It also includes email, RSS, blogging, podcasting, video streams, social networks and instant response messaging.  If you are looking for an edge over your competitors, a digital marketing strategy can provide many benefits to today’s savvy business owner. Benefits of Digital Marketing for Small Business 👇 Instant Access Wide reach to internet users in a single click. Cost Effective A well planned and targeted digital marketing campaign can help your business reach your target audience at a lower cost compared to traditional marketing tactics. Open 24/7 Your website is available to your target audience 24/7. Increases Customer Retention and Loyalty Engage with your customers in a more personalised way when you advertise your products and services. Community Building and Reputation Social media provides the perfect platform to build customer loyalty and build strong online reputation. Research Provides the possibility for an immediate response and feedback from today’s connected consumer. It’s Measurable Track your online campaign’s success in real time. Digital Marketing Channels or Campaigns Online marketing doesn’t only revolve around your website. Although this is an important part of it, you should be aware of other channels that will aid your digital marketing strategy. Whether you’re looking at low budget or blow–the- budget campaigns, these forms of digital marketing are ideal for small businesses as you can adapt your activity to suit your financial situation: 👇 Discover a huge collection of digital assets on Social Media Marketing here!  1. Content Marketing Your website is a powerful tool within your marketing strategy. Most of the time this is where you will be directing your customers to when you engage with them so it’s important to ensure you have interesting content to keep your customers on the site for longer. Start by keeping an interesting blog so that you can share relevant content with your customers and draw them to your site.  With new technologies, more people are reading content on their mobile phones and tablets than ever before. It’s important to ensure your website is easy to browse and interact with on these different devices so that customers can have a good user experience on the move. 2. Search Engine Marketing Stay ahead of your competitors by driving traffic to your website using Search Engine Optimisation (SEO). It works by optimising your site to increase its organic ranking in search engine results (for example how high up you would appear in a search list on Google), so that customers will be more likely to visit your site. Search engine marketing focuses on improving your ranking using specific methods such as improving your use of keywords (words and phrases...

Enjoy this Infographic on a list of “Startup Mistakes to be Avoided.”   Source:  15 Startup Mistakes You Should Avoid #startupmistakes #businessplan #teamdevelopment #hiring #vision #interpersonalrelationship #finance Some Brilliant Tweets on Startups – Quote them or Tweet Them What’s the one mistake all entrepreneurs make? http://t.co/hW41Ne6yWL pic.twitter.com/VjT5qgNyMY — CNN International (@cnni) April 4, 2015 Words of #wisdom for the #determined #entrepreneur planning the next big #startup. #Marketing #quotes for #life pic.twitter.com/pPlUGoMP3E — BreMobile Inc. (@BreMobileInc) April 3, 2015 Sure Steps Lead To Great Destinations via http://t.co/ofQajdrNPD #wisewords #knowyourvalue #startup #quotes #success pic.twitter.com/kXVRFCw16H — SuccessFastlane.com (@SuccessFastlane) April 2, 2015 Your Business Tip Of The Day via http://t.co/ofQajdrNPD #businesstips #wisewords #entrepreneur #quotes #Startup pic.twitter.com/2ktrGg7RCh — SuccessFastlane.com (@SuccessFastlane) April 1, 2015 A Series Of Great #Opportunity @10MillionMiler #quote #leadership #entrepreneur #startup #quotes RT @MeredithBlis pic.twitter.com/hZkjwpeRDE — Wright Thurston (@10MillionMiler) April 3,...

What is Brand Identity? Definitions Business Dictionary: The visible elements of a brand (such as colors, design, logotype, name, symbol) that together identify and distinguish the brand in the consumers’ mind. Investopedia: How a business wants a brand’s name, communication style, logo and other visual elements to be perceived by consumers. Kapferer’s Brand Identity Prism Model: The brand identity prism by Kapferer describes the brand through six different facets. The identity of a brand describes what makes it stand out and special, as well as the attractiveness of the brand. By the brand’s physique the physical appearance is meant. This includes a prototype of the brand: the product that represents the brand’s qualities.The brand personality connects the brand with human characteristics to differentiate. It is the way a brand speaks to its customers.Every brand tries to build a relationship with its customers. This relationship is more obvious for service brands, but product brands like Porsche and Morgan build relationships with their clients The question here is what role does the brand occupy in the relationship. It could be being a friend or being dominant.The culture of the company is reflected by the values the brand is communicating. Values can be linked for example to the origin of the company and their heritage.The reflection of a brand can be seen as the typical user of the product it is the outward mirror of the brand. It therefore often gets confused with the target market.The self-image is the way customers see themselves when using the brand and how this makes them feel. (Kapferer, 2012) Pic Courtesy: Marketing91 What are the top 3 things that make customers loyal to a brand? Quality – Quality in business, engineering and manufacturing has a pragmatic interpretation as the non-inferiority or superiority of something; it is also defined as fitness for purpose.  Quality is a perceptual, conditional, and somewhat subjective attribute and may be understood differently by different people. Customer Service – The process of ensuring customer satisfaction with a product or service. Often, customer service takes place while performing a transaction for the customer, such as making a sale or returning an item. Customer service can take the form of an in-person interaction, a phone call, self-service systems, or by other means. Price – For many consumers, price is a very important attribute. The attribute price can indeed be more important on decision making than that of quality, brand name and others. We can conclude that consumer consideration to decide product brand is mainly based on price. The main question is how consumer brand decision is effected by price fluctuations. Does consumer move to another brand as price rises? Branding Gone Bad : Pizza Hut Tries to Lose the Pizza For some bizarre reason, Pizza Hut made an attempt to rebrand in 2009 by calling themselves “The Hut.” As a result, the fast food chain received a significant amount of ridicule from the public, and had to revert back to the original name. Although the company may deny rumors regarding the name change, photographic evidence of the redesigned logo are still circulating online. When British Airways Removed the Union Jack In 1997, British Airways executive Bob Ayling stated, “Perhaps we need to lose some of our old-fashioned Britishness and take on board some of the new British traits.” The company then embarked on a project that saw the Union Jack tail fin flag being replaced with other designs. After receiving numerous complaints from customers, this decision was reversed in 2001 when Ayling was replaced by Rod Eddington, and the Union Jack was once again painted on the fleet’s tail fins. Source: Six Examples of Branding Gone Wrong How Important is Brand...