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Digital Marketing Strategies for Charities

Digital Marketing Strategies for Charities
Digital marketing is an essential part of any business, but even more so for charities. This blog post will explore some ways you can use digital marketing to maximise your fundraising efforts by leveraging several effective digital marketing strategies. Who is your audience? Before you begin with anything else, you need to know who your audience is. What do they want? What questions do they have? How can your charity help them, and what will resonate most with their experience and needs? Once you know these things, then it’s just a matter of creating content that addresses those specific issues and concerns. Marketing agencies such as Eleven Marketing can be useful in this sense because they can help you get the most out of your budget to really reach the people you are trying to reach. This is useful because not only is budget often a constraint when it comes to raising awareness of your brand but spending your money in the most effective way possible can be difficult if you don’t know what you’re looking for. Get to the root of your cause It’s easy to think of reasons why you and your team should be passionate about your cause, but do those same people who will be donating share that passion? If not, then why should they care? What is it exactly about your cause that makes it something worth donating time and money to rather than another charity? Make sure you’re always asking yourself these questions so that you know what to focus your marketing efforts on. One of the best ways to leverage digital marketing is through storytelling.  You can use storytelling in a variety of different ways – especially when it comes to getting fans involved with their favourite causes. You can also do this by leveraging influencers, sharing stories about people who donate, or by creating a story and sharing it.  All of these methods can draw in your audience and create a closer connection between your charity and the people who support you. Positive social media engagement Social media is essentially an endless hive of buzzing activity. It’s also a place where your brand can be seen by potential donors and, more importantly, by those who already support you. The question is, how do you make the most use out of social media? What kind of content should you share that will actually get people engaged with your charity? One of the most popular ways for charities to use social media is by sharing positive or inspirational stories. People are much more likely to share positive content with others because it leads to them feeling good about themselves. If you can create a digital marketing strategy that aligns with this mindset, people are far more likely to share your information and spread the word about your cause. Build a useful website Another effective digital marketing strategy you can use is building a useful website that provides people with the information they need to know. It’s like having your own personal assistant that’s always available and ready to answer questions 24/7. So, what kind of content should you be sharing? It’s best to stick with articles about specific things people will be looking for when they visit your website. For example, if you’re a cancer charity, then you can post information about symptoms of cancer or how to find a specialist close...
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Instagram Branding Basics Checklist

Instagram Branding Basics Checklist
“We don't have a choice on whether we do social media, the question is how well we do it.” You can have a smooth ride or a rough ride or be gone forever amidst the cacophony. It all depends on your understanding as to how the process works and how you shall progress taking all the odds into account. “Start With Your Brand’s Why” Why – Brand PurposeHow – Brand VisionWhat – Brand Mission Here I list the Basics of Brand Strategy for a better understanding before delving into the power of the magic wand that Instagram holds to promote your business. Why –Why are you in business?Value Proposition – What do you offer?What’s so unique about you?Target Audience – Who is it for?Visual Appeal – How does it look like?Messaging – What does it feel like? The crux is anyone can sell a product. But can you create a memorable experience for the customer and lure them to come back again and again? Apple, the technology giant has surpassed many of its competitors by employing story telling to invoke the emotion of the customers  and add sensory dimension to overall delivery and make it less like shopping. “Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.” You have to remember this when you want to win big in Instagram. Key Instagram Metrics Reach – The number of unique views Impressions – The number of views Website taps – The number of times someone has tapped through to the link in your bio Call-to-Actions aka “CTAs” are important in social media, in ad campaigns, in digital display or in search ads. They help guide the audience to your goal and increase visibility of an offer. Here are 7 CTAs to use in Instagram without moderation!  Double tap if you …Watch our stories for…Send me a DM if you…Tag a friend who…Click the link in the bio to…Follow for more!Share with your friend who… 5 Instagram Growth Tips Interact 30 min dailyMake your account SEO optimisedStay active and interact with the communityShow up everyday and stay consistentUse optimized hastags The best way to start out your Instagram branding strategy is by looking at the content you’re creating. Come up with the best strategy for ensuring your content has a similar look and feel across the board. (@sproutsocial) Use a rainbow or ombré look throughout your Instagram feed.Stick with a single focus color for all of your content.Find a photo edit effect or filter you like and use it for all images evenly.Create a pattern with graphics and photos throughout your feed.Put together a grid where your photos have elements that overlap. Usually the color palette for a colorful theme is: blue, pink, green, red, orange. You can’t go wrong with this color combination. All these colors will be around you in summer! (@thepreviewapp) Think about a tropical getaway: blue sky, blue water, pink flowers, pink sunsets, green trees. Always plan your content ahead of time and use a content calendar to organize your thoughts. Its not wise not to have a content plan and randomly publish a post. Consistency is the key in any social media platform and Insta is no exception. Slowly you’ll see your audience building up – those people who are truly interested in what you have to offer and these people are your “Insta Warriors” who will help build your brand by spreading the word across their network. Many pre-made design templates are available for download that you can instantly edit and customize to suit your needs. (@ksioks) This blog post introduces you to the basic concepts of...
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How to Choose The Right Vacation Rental For Your Next Family Trip

How to Choose The Right Vacation Rental For Your Next Family Trip
Family vacations should not just be exciting as planned, but fulfilling as expected. Hence, whatever your plans are, these rare escapades should not fall out of your expectations. And speaking of a vacation trip, a rental property should be on your top bucket list. To ensure that your travel will go smoothly, here are some important tips on how to choose the right vacation rental for your next family trip. What Kind of Vacation Rental Home do You Need? When deciding on your vacation rental home, you need to consider the amenities that the property offers. Remember that your family took this vacation to experience comfort, enjoyment, convenience, and relaxation. Ideally, a rental home should have useful and desirable features and amenities that your family can comfortably use and access. Why Vacation Rentals for Families are Trending? Booking rentals for family trips has never been this demanding. The trend shows that more and more travelers prefer to book property rentals for accommodation. This shift of preference is driven by the need for socially distanced getaways. 9 Essential Booking Tips for Family Vacation Rentals 1. Set your vacation budget Rentals for accommodations are widely available on the internet. But when you decide to book a family vacation house, make sure that you consider your budget. Some rentals for a family vacation trip may not suit your allowance. You wouldn’t want to cut short your allocations for some other activities just to book your most ideal rental. However, you can consider leaving out some specific features of a family rental house—which may not be too necessary for your trip—to make your budget fit your needs. 2. Pick your location Plan and decide which place you wanted to explore. Since you will go out for a family trip, find a location that is equally friendly and enjoyable for all members—from kids to adults. 3. Should you Book Early or Wait? To ensure that everything will go smoothly as planned, do not hesitate to consistently communicate with the rental host. You must confirm everything from the rental check-in procedures to check out. It would be better to book early to ensure the availability of the rental place. 4. Find out who you’re renting from Check the credibility of the rental owner. You must know every important detail of the owner of the rental home. Since you are renting a house away from your place, always prioritize the security and safety of your family. 5. How many Rooms and Beds Do Your Family Need? In choosing a rental place, consider the number of rooms and beds you would need. It is something that you need to communicate with the rental host. Of course, you would not want your family to mess around because there are no enough rooms to accommodate everyone. 6. A space that fits your family dynamics It is also important that you get the specific details, such as the amenities of the property you want to rent. Also, consider the activities you want to enjoy. For instance, if you want to do the cooking yourselves while on vacation, you must check on the kitchen amenities and features of the property you want to rent. 7. Family-friendly Activities Nearby As you choose your location, consider the activities your family plans to have. It is a better choice if the rental home is near the places you want to explore. 8. Read the Fine Print and Check the Cancellation Policy Although the transaction is just rental, still you are dealing with a property. As you choose your family rental place, make sure that you read the terms and policies for the rentals. Double-check...
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Key Roles Your Startup Should Fill in 2022

Key Roles Your Startup Should Fill in 2022
Startups are famous for moving fast and breaking things. This approach, disrupting the incumbent market with new ideas and new products or services, has created some of the world’s largest and most powerful businesses. And it’s something that you should focus on as you’re building your fledgling company, ensuring that you’re constantly adding talent and experience to your team in order to drive your brand further. Here are the key roles and skills to bring on board in 2022 to help your business expand rapidly in a post-pandemic world. Finance One of the key considerations that all startups have is where they’re getting the next big investment. So far, you may have been relying on personal funds or investment funds that you’ve been able to secure through funding rounds. But in the future, you’re going to need to increase your cash reserves in order to maintain a constant cash flow. And that’ll mean bringing in a finance lead to help balance your firm’s books. This can usually just be one individual with experience working in startups who will be able to help you apply for further funding and reach out to investors to secure your next grant of cash. Marketing Getting your products or services seen by millions of people is a constant priority for your firm. You’ll know that effective expansion is all about click to your website and clicks on the magic “Buy” button on your sales pages. And to achieve that, you need savvy marketers. Now, startups are usually composed of no more than a handful of employees, and effective marketing teams are usually ten people strong. So you’ll want to initially outsource, to experts like SEO Ibérica, to build your early campaigns. Then, once you’ve grown in size and stature, you’ll be able to consider hiring an in-house marketing team to go it alone. Operations An operations manager will help you and your teams work effectively and efficiently. This is often a godsend for startups that they didn’t necessarily know they were missing. There’s a fair amount of chaos in a startup, as a small team juggles a large number of responsibilities. But an experienced operations officer will be able to make all of your lives easier, spotting where there are inefficiencies and other things holding you back from peak productivity. IT And finally, there can be no successful startup without at least one individual on the team who knows their way around digital technology. Whether that’s an app developer who is going to build a new digital arm for your business or a web designer who’s always able to make tweaks to your website in order to bring in more views, you need that tech knowledge in-house and available in the working week to help you build up your firm. Hire experience and ambition in this role – and a certain amount of creativity – so that you’re able to outcompete other brands and their outdated digital infrastructure. Hiring as a startup is difficult, and sometimes it’s preferable to outsource. But as you grow, here are four areas you should consider recruiting within to make your firm successful in...
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A Managerial Guide To Dealing With Staff Conflict

A Managerial Guide To Dealing With Staff Conflict
One of the greatest assets of any commercial organization is to be found in its employees. Regardless of business scale or complexity, this remains a fundamental truth. It can also be observed that, throughout each of the past decades, the commercial sector has had to embrace significant social and cultural issues which have quite literally transformed the workplace. From issues of gender and race equality in the 1950s, to the introduction of new technology through subsequent decades, which impacted and replaced parts of the labor force, the employer/employee relationship has been tested with successive challenges. Similarly, the present business environment finds itself challenged by questions of worker health and safety, and rapidly changing business practices, during a once in a lifetime health pandemic. The question becomes: Are there some universal considerations which can assist management in dealing with human issues as they arise? Listen! A conflict left unattended will escalate There is a simple notion that remains constant throughout the years – we each feel the need to be recognized. The simple fact is that every single person, both employers and employees alike, view the world in a different way. Sometimes, it is that simple acknowledgment which diffuses potential conflict. When a problem arises – Listen. Really listen. It is surprising the number of managers who take pride in their listening skills, yet find themselves with an escalating staffing problem. Referral to a local specialized website provides a telling insight into the scale and depth of the industrial dispute issue. In short, a conflict left unattended will invariably escalate. The first step in conflict resolution is putting aside personal thoughts and feelings on a matter, and focusing on hearing and understanding an individual’s problem or concern. Agree on a solution! A conflict left unresolved will escalate If listening is the first step, then the next step is to seek a solution which will reconcile the matter. Clarify with the worker (or workers in a larger industrial dispute) whether you have understood their concerns and correctly ascertained the extent of the problem. Once the problem is understood by both parties, the next step is find a solution or a course of action which removes the concern for the employee, and is mutually acceptable to the employer. The solution may be a simple and straightforward one in the majority of cases. Ensure that talk is supported by action – words are generally not enough to finalize a matter. Quite often the matter is not simply addressed and may require a longer term ‘fix’ which may necessitate procedural, behavioral or cultural change. In this case, ensure that any commitment is honored – set progress milestones and regular meetings if needed. Mediation by a third party In more complex cases, the involvement of a third party may be warranted. This might be a ‘neutral’ party, perhaps chosen by the employee or a senior level manager. If the conflict cannot be resolved in-house, the employment of an external consultant or legal firm may become the next logical step towards mediation and reconciliation. Summary Regardless of employment position or level, people respond best when they are treated as individuals and feel they are being listened to with interest. Taking some time to remind ourselves of these basic understandings often goes a long way to resolving human issues before they compound and...
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