Outsourcing certain business functions can be an effective strategy for companies looking to reduce costs and improve efficiency. By outsourcing non-core activities, businesses can focus their efforts and resources on critical functions that deliver the most value. When done right, outsourcing enables access to world-class capabilities, technology and talent without the need for large investments. This article explores some of the critical business functions that are ideal candidates for outsourcing. 1. Accounting and Finance Accounting and finance functions like bookkeeping, invoicing, payroll and tax preparation are commonly outsourced by businesses today. Outsourcing routine finance activities to qualified accounting firms frees up bandwidth for strategic finance tasks. It also provides access to up-to-date knowledge on constantly evolving regulations. Top accounting providers leverage the latest software and automation to deliver added cost savings. For UK businesses, outsourcing accounting and finance makes sense, especially for small and mid-sized companies lacking in-house expertise. 2. Customer Service Providing exceptional customer service is critical for success, but managing customer interactions in-house requires significant investments in staffing and training. Outsourcing customer service to skilled providers gives access to trained agents and the latest technologies for omnichannel support. It also enables 24/7 coverage. Outsourced customer service teams act as an extension of an organisation to provide seamless experiences. UK firms can benefit from outsourced customer service and support delivered locally with expertise in the regional market. 3. Packing and Distribution Efficient packing and distribution operations are vital for UK businesses involved in manufacturing or e-commerce order fulfilment. However, managing packing, labelling, sorting and shipping in-house can be resource and cost-intensive. Outsourcing these activities to specialised logistics providers allows UK firms to tap into existing warehouses, technology, and resources to optimise their packing and distribution needs. For e-commerce sellers on Amazon, a great option is to partner with a UK FBA prep centre that provides dedicated FBA prep service UK to streamline inventory prep for fulfilment by Amazon. An FBA prep centre has extensive expertise in prepping products quickly while meeting Amazon’s strict requirements. Seeking out a regional UK FBA prep centre located close by can enable quicker turnaround times and avoid delays compared to overseas prep centres. The top FBA prep centres in the UK utilise advanced technologies like automation, conveyor systems and AI to deliver highly efficient, tech-enabled prep services that minimise costly errors. By outsourcing to a skilled local FBA prep centre, UK firms can accelerate growth on Amazon and focus their efforts on sales and marketing. 4. Information Technology Managing IT infrastructure, systems and services in-house can stretch limited resources for UK businesses. Outsourcing IT functions allows companies to tap into leading technologies and expertise without large capital investments. IT outsourcing includes services like cloud hosting, help desk support, cybersecurity, network management and software development. Partnering with managed IT service providers gives access to skilled technical talent and robust tools and infrastructure. It also enables UK firms to offload management of complex IT tasks. Identifying and outsourcing non-core business functions is an impactful strategy for UK firms looking to optimise operations. Outsourcing the tasks above can unlock significant benefits like reduced costs, flexibility, expertise and technology...

In the dynamic world of social media, Instagram continues to be a powerhouse with 2 billion active monthly users as of late 2023. As easy as the idea might sound, it sure needs a strategic approach backed up by information related to the latest platform trends and user behaviors. Understanding the Landscape  Instagram is the third most-used social platform globally, with users hooked to Reels, which account for 20% of in-app activity. With only 0.1% of users exclusive to Instagram, cross-platform promotion is essential. Content is King  Quality content reigns supreme. In 2024, Instagram’s algorithm continues to favor video content, especially Reels. However, don’t neglect other formats; a mix of Reels, Stories, and traditional posts can broaden your reach. Engagement Drives Growth  Interaction is crucial. Respond to comments, engage with similar accounts, and use relevant hashtags to increase visibility. The average monthly growth for business accounts is +1.25%—aim to surpass this by fostering a community around your brand. Strategic Posting  Timing matters. Analyze your audience’s online habits and post accordingly to maximize engagement. Consistency in posting frequency also helps maintain visibility in followers’ feeds. Collaboration and Ads  Partner with influencers and brands to tap into new audiences. Additionally, consider Instagram ads to boost your profile’s exposure to targeted demographics. Analytics and Adaptation  Regularly review your account’s performance. Instagram’s analytics tools provide insights that can guide content strategy and posting schedules. Conclusion  Growing to 100k followers requires a blend of high-quality content, consistent engagement, strategic collaborations, and data-driven adjustments. By staying adaptable and leveraging Instagram’s evolving features, you can expand your reach and build a robust following in...

I would like to list 7 key metrics for you to understand how Instagram algorithm has changed and how it works now in 2024. This will help you in focusing on what needs to be done with some clarity. Lets go. Hashtags ruled the kingdom, but now… I know we all went bald in an effort to catch hold of the right hashtags to take our posts/content in front of the right audience. But now hashtags take a back seat – while still they play a pivotal role in reaching the target audience , you need not scramble for 30 hashtags. Instagram advises creators to use between 3-5 hashtags on their posts. A later study has revealed that the highest count need not surpass 20. Captions weren’t crucial but now… Engaging captions are very important when it comes to Instagram as they increase interactions and are your key to discoverability. A strong caption will lure your audience compelling them to look what you have to offer in your reel / story/post. Negative captions sometimes work best for you. SEO had minimal impact but now… SEO keywords are growth game changers. The better your SEO game, the better the algorithm matches users’ queries with your content. One-type content was popular, but now… Using multiple content formats like reels, stories, carousel posts, live intreactions make people want more of your stuff. You have to make them feel your personal/business brand’s presence consistently yet subtly. Collaborations fell flat but now… Collaborations or Brand partenerships are the vibe of the day. If you are able to pitch your request for sponsorship bang-on, you are a winner. It all boils down how you have structured your Instagram account, your niche and follower count. Sometimes “follower count factor” becomes completely nullified if you have amazing skills that the sponsor needs. Follower count was the obsession but now… Community engagement is the new focus. You must be able to keep the visitors in your channel /page longer. For this to happen, you should have friendly chit chat with your followers, DM to their queries immediately, even visit their accounts and show your appreciation in return. Likes were the growth metric, but now… Saves and shares are the KPI’s when you want to gauge the success of your work on Instagram. The more your content is saved and shared the more is your reach. The ROI is practically measurable in this platform through the insights. How to “Beat” the Instagram Algorithm in 2024 #1: Consistently Share Instagram Reels #2: Encourage More Interactions with Instagram Stories Stickers #3: Drive Conversations with Engaging Captions #4: Add Hashtags and Keywords to Your Posts #5: Ask Followers To Add You to Their Favorites Feed #6: Cross-promote Your Instagram Content #7: Use Instagram Analytics to See What’s...

Sales occur only when you effectively influence buyers’ thoughts, emotions, logical reasoning, and decision-making processes. 18 % of the sales fail in the last step. Only 2% of the sales happen at the first meeting meaning remaining 98% of the sales occur once the buyer has built up certain level of trust in the seller. Nobody will buy anything if the person trying to sell doesn’t believe in their product. Confident salespeople are successful for a reason. Buyers need to be convinced. Show them how your solution will help them achieve their desired outcome. Tip #1 Instead of waking up thinking, “I need to close X sales”, you should think, “I need to find X people I can help today.” Feel the difference? Tip #2 It is harder for humans to make choices if we’re presented with too many options. A study found that while more variety draws us in, it fails to convert interests into purchases. So be careful, don’t overwhelm your customers. Tip #3 Creating the fear of ” missing out on a great opportunity” among customers is an oldest and still working trick to increase your sales. Tip #4 For luxury brands, ruder the sales staff, the higher the sales. Tip #5 Some products lose their buying value if they are put on a discount or an offer. They have an upward sloping demand curve & are mostly looked upon as status symbol. These are called Veblen goods and this psychological effects is called the veblen effect. Tip #6 Drinking coffee before shopping results in spree buying. Infact caffeinated drinks trigger “energetic arousal” in us and increase purchase intentions for hedonic products such as buttery, salty popcorn, chocolate candy and luxury vacation. Well, see to it a coffee shop is nearby your store. Or offer good coffee to your customers bearing this tip in mind! Tip #7 More than 50% of the consumers will enter a store that has a “Sale” sign. Tip #8 60% are more likely to buy if the word “guaranteed” is associated with their purchase. Tip #9 90% of people said positive online reviews influenced them to buy.25% are more likely to buy if they received follow up information on a product. Tip #10 Customers like “consistency” but they also like surprises. Majority of global consumers are likely to switch brands to one associated with good cause. Dont sell logic, sell emotions and desires Dont let your prospect lead the conversation. Push emotional triggers and find out where it hurts. Use powerful words and build massive certainty in customer’s...

Social media branding and marketing are undoubtedly the foundations of your business growth. Without which you have no identity nor proof to substantiate your product / service. Planning, creating, scheduling and posting are the big tasks that are an integral part of social media marketing. You need to create content to cater your audience, post at the right times to reach them, in order to generate leads. What if there is a set template for each one of this task? All you have to do is ‘fill in the blanks.’ Won’t it be amazing? Keeping this in mind, Managementguru has come out with a Social Media Bundle with ready to use social media posts. Professionally designed templates aid you in guaranteed engagement and at the same time boost your online presence. Loading… What are the special features in this bundle? The social media planner includes Social Media Tracker Post Planner & Weekly Planner Social Media Analysis Planner Content Planners for 12 Months and Montly Evaluation Loading… The good thing is ‘Buy Once and Use it Forever.’ These are planner printables that can be downloaded and printed at the ease of your time. We like to be little old fashioned when it comes to Planner Printables, in that, it is always better to have your notes hand-written in an organized manner and filed accordingly. You can also mix and match the planners to create a planner book of your choice. With our 50 Content Ideas for Social Media, you’ll never run out of inspiration again. The planners included in the bundle are also available individually. But you get to enjoy a whopping 55% discount when you purchase the bundle. Loading… Restaurant Owners, Foodies + Influencers, Private Chefs, Catering Companies and Food Bloggers will find the following 30 instagram templates very enterprising and tasteful. You can edit and customize these Canva designs so they would fit your style! Loading… All these templates are designed not only for food/lifestyle/fashion/fitness bloggers but for entrepreneurs and business enthusiasts too. Promote your skill if you are a consultant or coach, promote your product if you are a business owner, promote your service if you are a freelancer through these resourceful templates. And we can customize templates to match your requirements. You need to contact us through the contact us button available at the top of the page. That’s all. If you need an out and out food template planner, go for our 25 Instagram Templates for your food business. People who sell bakery items and beverages like cup cakes, doughnuts, pizza, cookies, coffee, vegan food will find these pre made templates immensely useful. Loading… Drive traffic to your YouTube channel with these professional and fully editable “Make Money YouTube Thumbnail Templates.” Youtube promotion is the most effective and reliable source of social media marketing. People love to watch videos of different kind and the hook lies in the thumbnail. We have created premade, catchy thumbnails that are perfect for online business coaches, Financial advisors, life coaches, and money vloggers, just to name a few. Loading… Next comes the Aesthetic Instagram Story Icons for Spa owners / Skincare/ Fashion bloggers We need not highlight the importance of Instagram marketing as we all know that Insta pages are the ‘lead generation hooks.’ If you don’t own a Instagram page, you are losing volumes of business. Lately, Instagram is allowing us to include 5 links in the profile page. Instagram stories are magnificient in their performance. So there is a need for us to include appropriate and attractive icons for your story covers in the ‘Highlights Section.’ Loading… From our experience, Instagram and Facebook lead the marketing world...