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Instagram Algorithm for 2024

Instagram Algorithm for 2024
I would like to list 7 key metrics for you to understand how Instagram algorithm has changed and how it works now in 2024. This will help you in focusing on what needs to be done with some clarity. Lets go. Hashtags ruled the kingdom, but now… I know we all went bald in an effort to catch hold of the right hashtags to take our posts/content in front of the right audience. But now hashtags take a back seat – while still they play a pivotal role in reaching the target audience , you need not scramble for 30 hashtags. Instagram advises creators to use between 3-5 hashtags on their posts. A later study has revealed that the highest count need not surpass 20. Captions weren’t crucial but now… Engaging captions are very important when it comes to Instagram as they increase interactions and are your key to discoverability. A strong caption will lure your audience compelling them to look what you have to offer in your reel / story/post. Negative captions sometimes work best for you. SEO had minimal impact but now… SEO keywords are growth game changers. The better your SEO game, the better the algorithm matches users’ queries with your content. One-type content was popular, but now… Using multiple content formats like reels, stories, carousel posts, live intreactions make people want more of your stuff. You have to make them feel your personal/business brand’s presence consistently yet subtly. Collaborations fell flat but now… Collaborations or Brand partenerships are the vibe of the day. If you are able to pitch your request for sponsorship bang-on, you are a winner. It all boils down how you have structured your Instagram account, your niche and follower count. Sometimes “follower count factor” becomes completely nullified if you have amazing skills that the sponsor needs. Follower count was the obsession but now… Community engagement is the new focus. You must be able to keep the visitors in your channel /page longer. For this to happen, you should have friendly chit chat with your followers, DM to their queries immediately, even visit their accounts and show your appreciation in return. Likes were the growth metric, but now… Saves and shares are the KPI’s when you want to gauge the success of your work on Instagram. The more your content is saved and shared the more is your reach. The ROI is practically measurable in this platform through the insights. How to “Beat” the Instagram Algorithm in 2024 #1: Consistently Share Instagram Reels #2: Encourage More Interactions with Instagram Stories Stickers #3: Drive Conversations with Engaging Captions #4: Add Hashtags and Keywords to Your Posts #5: Ask Followers To Add You to Their Favorites Feed #6: Cross-promote Your Instagram Content #7: Use Instagram Analytics to See What’s...
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How can Small Businesses Improve their Brand Image?

How can Small Businesses Improve their Brand Image?
It can be exceptionally difficult for small businesses to gain a foothold in their chosen target markets in the early years of trading. Customers may prefer to make purchases from more established firms who they have dealt with previously or may not even be aware of your company’s existence. As such, it can be a significant success for any small company to successfully navigate through the first few years of operation and to begin to generate meaningful levels of revenue and profitability. However, it is important to recognize the power of brand image in fueling the ongoing success of a firm. Small businesses with a strong and positive brand image will often be favored by customers who may choose their goods and services over the offerings of competitors. In this article, some unique ways in which small businesses can improve their brand image will be explored. Fundraising for charities A key way to improve the brand image of any small business is by supporting charitable organizations. This helps to demonstrate to consumers that your company has positive goals for the wider society (and is not purely focused on its own profitability) and is aiming to help support local communities. Ideally the goals and mission of the chosen charity will resonate with the values of your target market, so it is important to have a clear understanding of your customers’ beliefs and perceptions. Once you have chosen the charity you will be supporting, it is important to set a goal for the amount of funds you plan to raise. Consider adding a fundraising thermometer to your company website, which will indicate the progress that is being made towards the target amount. This will help to publicize the ongoing fundraising that is taking place and will increase the goodwill from your customer base. This charitable activity can also help to drive sales of the company’s products. If you donate a small proportion of your sales revenues from each item to the charity, customers may be inspired to purchase your products more often, so they help to support the fundraising initiative. This type of sales-linked fundraising benefits both your business and the charity—and is a key way to create a positive brand image with your target market and the wider community. Adopting Sustainable Practices In 2023, there is a growing need for all businesses to adopt sustainable practices. Evidence suggests that modern consumers will prefer to trade with organizations that can demonstrate they are lowering their carbon footprint, reducing waste, or using sustainable or recycled materials in their products, to name a few examples. In fact, research indicates that 87% of consumers have a more positive image of a company that can demonstrate sustainable business practices. In addition, the millennial generation is particularly concerned with sustainability and will actively choose brands that take steps to protect the environment and limit any adverse impacts on the planet from their business processes. As millennials will soon account for that majority of consumers, it is vitally important to be able to demonstrate sustainable practices to appeal to this important demographic and cultivate a positive brand...
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The Art of Marketing: How to Stand Out in a Competitive Business Landscape

The Art of Marketing: How to Stand Out in a Competitive Business Landscape
In today’s fiercely competitive business landscape, standing out from the crowd is critical for success. Effective marketing plays a pivotal role in capturing the attention of your target audience and differentiating your business from competitors. This blog post will explore the art of marketing and provide actionable strategies to help your business rise above the noise. Understanding Your Audience Understanding your audience is the foundation of effective marketing. Take the time to carry out in-depth market research and gather valuable insights about your target customers. Start by identifying demographic information such as age, gender, location, and income level. Dig deeper to uncover psychographic details like their interests, values, lifestyle choices, and pain points. Make use of various research methods, including surveys, interviews, and social media monitoring, to gather information about your audience. Look for patterns among your existing customers and use this data to develop comprehensive buyer profiles. These profiles serve as hypothetical depictions of your ideal clients, which allow you to better tailor your marketing messages to resonate with their specific needs and desires. Building a Strong Brand Identity A strong brand identity sets your business apart from the competition and leaves a lasting impression on your audience. It encompasses various elements such as your brand name, logo, tagline, color palette, typography, and tone of voice. Start by defining your brand’s values, mission, and unique selling proposition. Craft a compelling brand story that reflects the essence of your business and communicates your values in an authentic and relatable manner, and consistently use this story across all marketing channels to build a cohesive and memorable brand experience. Lastly, design a visually appealing workplace that reflects your values and resonates with your target audience. Creating Engaging Content Creating engaging content is a key component of effective marketing. It involves developing high-quality, valuable, and relevant content that captures the attention of your target audience and encourages them to take action. Start by understanding the pain points, interests, and needs of your audience, and tailor your content to address those effectively. Use a mix of formats such as blog posts, videos, infographics, podcasts, and interactive content to cater to different learning preferences and engage your audience across various channels. Focus on providing informative and actionable content that solves problems, educates, and entertains your audience. For example, a construction company could craft blog posts around popular topics, such as picking the right steel erection services for your needs, to share knowledge and to help them become seen as a thought-leader in their market. Remember to tell compelling stories that resonate with your target customers, showcasing how your products or services can enhance their lives or solve their challenges, to increase your brand identity. Crafting a Unique Value Proposition Your value proposition is the unique value that you offer to your customers. It is the answer to the question, “Why should customers choose your business over competitors?” To craft a compelling value proposition, consider the key benefits and solutions your product or service provides. Identify the primary pain points your target audience faces and emphasize how your product or service addresses those pain points. Highlight the unique features, quality, convenience, or affordability that sets your business apart, and use clear and concise language to communicate your value proposition, making it easy for your audience to understand and remember. Try to test different value propositions and refine them based on customer feedback and market response. A well-crafted value proposition not only differentiates your business but also creates a strong motivation for customers to choose your products or services. Leveraging Digital Channels In today’s digital age, leveraging digital channels is vital for marketing success. Establish a...
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Useful Tips When Planning to Open a Store

Useful Tips When Planning to Open a Store
Whether you have been running a successful online business for some time now and are looking to expand to a physical store or else have grand plans to start a retail business from scratch, then you have most definitely clicked on the right article. Here are the top four useful tips when planning to open a store to help you on your journey to success. 1. Your Name is Your Brand Firstly, even if you have already been operating under a business name online, when opening a store, your name becomes much more closely linked to the products and services you offer and represents your entire brand, so you need a strong business name moving forward. From the perspective of the customer, your brand name needs to hold meaning, and for branding purposes, you also need to ensure the name is short and snappy, making it much more memorable and easier to work with when designing advertising materials. Furthermore, make sure you conduct a thorough internet search before you finalize your name to ensure there is no similarly-named business, regardless of industry, in your local area and, ideally, in the country. 2. Hire a Professional Roof Contractor Even if you have already taken several personal tours around your new unit and have asked more than one expert to look at the space’s suitability, it is still strongly advisable to hire a professional contractor to take a look at the roof. Ask around for a reputable and established commercial roofing St. Louis company, who will not only talk you through any issues they find with the current roof but also advise you on aftercare and maintenance points should any work be conducted. 3. Focus on Vendor Business Relationships When opening a retail store, regardless of whether you are an experienced business owner or not, the more connected you are to the other companies and stores in and around your own store’s location, the better. As you will already know, there is a wide plethora of potential challenges that small business owners could face, especially in the first few weeks and months of opening and as such, the relationships you strive to build between your business and others can make a huge difference to your chances of success and longevity for the future.  4. Organize a Grand Opening No matter the nature of your business and, indeed, whether you plan to be open every day and for long business hours or else intend on a part-time opening basis to judge the number of customers you have, a grand opening is the only way to put your new store’s name on the map. Media coverage, including any neighborhood newsletters and your local newspaper, as well as the local radio, is a fantastic way of drumming up interest in your new store. Of course, publicizing your new store on social media is also another affordable and effective publicity...
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Top 30 Branding and Story Telling Quotes

Top 30 Branding and Story Telling Quotes
Branding through story telling is one of the effective ways to create an impact on your customers. Businesses and brands of all sizes should use the potent influence of story telling. We have compiled 30 branding and story telling quotes for your benefit. ❝ A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is. 💡 Scott Cook ❝ Your brand is a story unfolding across all customer touch points. 💡 Jonah Sachs ❝ Brand is the sum total of how someone perceives a particular organisation. Branding is about shaping that perception. 💡Ashley Friedlein ❝ A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. 💡 Jeff Bezos ❝ Brand is just a perception, and perception will match reality over time. 💡 Elon Musk ❝ It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently. 💡 Warren Buffett ❝ A brand is a promise. A good brand is a promise kept. 💡 Muhtar Kent ❝ The most successful marketer becomes part of the lives of their followers. They follow back. They wish happy birthday. They handle problems their customers have with products or service. They grow their businesses and brands by involving themselves in their own communities. 💡 Marsha Collie ❝ You too are a brand. Whether you know it or not. Whether you like it or not. 💡 Marc Ecko, fashion designer, entrepreneur, and artist ❝ If people believe they share values with a company, they will stay loyal to the brand. 💡 Howard Schultz, former CEO of Starbucks ❝ Satisfaction is a rating. Loyalty is a brand. 💡 Shep Hyken, customer service and experience expert and best-selling author ❝ Products are made in a factory, but brands are created in the mind. 💡 Walter Landor, branding pioneer ❝ Design is the silent ambassador of your brand. 💡 Paul Rand, art director and graphic designer ❝ Your personal brand serves as your best protection against business factors you can’t control. 💡 Dan Schawbel, bestselling author and founder of research and advisory firm Millennial Branding ❝ Your brand is the single most important investment you can make in your business. 💡 Steve Forbes, Editor-in-Chief of business magazine Forbes. ❝ Your personal brand is a promise to your clients… a promise of quality, consistency, competency, and reliability. 💡 Jason Hartman, founder and CEO of Platinum Properties Investor Network ❝ Personal branding is no longer reserved just for senior executives or sales leaders; it’s for all employees at all levels and in all functions. ❝ Define what your brand stands for its core values and tone of voice, and then communicate consistently in those terms.” 💡 Simon Mainwaring ❝ Good brands reflect the histories of the time and the group of people that made them. They cannot be easily copied. They cannot be recycled. A brand is like an artist’s signature. 💡 Richard Branson ❝ Branding is about so much more than what people see. Its about how you make people feel. 💡 Kimberly Haydn ❝ Sales will make you money today. Branding will make you money for years. 💡 Business Facts ❝ Make the customer the hero of your story. 💡 Ann Hadley ❝ Your business is the body. Your brand is the soul. ❝ A good brand should be felt as well as seen. ❝ A mission statement sets the tone for your entire brand story. ❝ A brand becomes a brand when it is consistent ❝ People do not buy goods and...
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