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How to Enter Global Markets: 7 Tips for Businesses

How to Enter Global Markets: 7 Tips for Businesses
The decision to enter global markets is usually one that makes or breaks a business. For some corporations, international expansion provides them a one-way ticket to paradise. For others, it can cause financial collapse and total disaster. At the end of the day, it comes down to careful planning, strategizing, execution, and (of course) a little luck. Thankfully, there are seven proven tips you can follow that will enable you to successfully enter global markets and build upon your market position. Let’s get started. 1. Localize your content One of the most important steps when entering global markets is to localize your content. But what does this, exactly? Think about your existing marketing content. There’s a lot of it, right? Website content, product packaging, messages in your online store – you get the idea. Now, you can’t just magically throw all this content into Google Translate and serve it up to your new international customers. They won’t buy it – not even a little bit. Poor translation is immediately noticeable to native people, and it will make your business look cheap and unprofessional. This is where content localization comes into play. For example, you might be an American business looking to market your products in China. Through localizing your content, you don’t just translate the words into Chinese. Instead, you localize everything, meaning all your content is spelled, phrased, and perfectly designed so that it resonates with local people. Even your use of emojis is important when localizing your content – as certain emojis hold more emotional value in certain cultures! To successfully localize your content, you’re going to need localization software provided by experts. This will enable you to successfully market your products and services to other countries – which is pretty amazing. 2. Create a workforce plan Effective global expansion is largely dependent on your team, whether you employ 5 or 1000 people. You will need to carefully build a plan to accommodate your expansion. Will employees be able to work remotely? Will you need to new-hires from your chosen expansion countries? All of this must be carefully thought through. 3. Focus on supply chain efficiency Naturally, your supply chain is going to change. Supplying products to new countries means you will need to decide on exportation methods, as well as which supplier (or suppliers) you’re going to use. 4. Analyze your target markets The prospect of entering new (and unknown) markets can be scary, to say the least. But through detailed analysis, you can gain a clear understanding of market share, competitors, and what you will need to do to establish your brand. 5. Tick all the legal boxes Different countries come with different legal procedures, from tax schemes to employment practices. You will need to tick every box to ensure that you don’t land yourself in hot water (for example, underpaying employees or not paying enough taxes). 6. Use the power of social media Social media is a universal language that every country speaks. This is great – not to mention convenient – as it gives you a great shot at establishing your business online, such as through Twitter or Facebook ad campaigns that are tailored for natives.  7. Finally, network with local businesses Local businesses in your new markets will come with useful resources and knowledge that you can use to your advantage, ultimately providing you a foothold in the...
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5 Things Medical Businesses Should Consider Outsourcing

5 Things Medical Businesses Should Consider Outsourcing
Outsourcing as a concept comes up in a lot of discussions about things like customer service and IT, but ultimately, it’s something that can be done in any industry. Those who work in the medical industry could potentially benefit from outsourcing some of their functions, as it frees up more time for patient care, sales and other important things, and here are some areas you might want to outsource. 1. Logistics If your contribution to the medical industry is manufacturing or providing equipment, from large machines to PPE, then logistics are bound to be important. You need to get your products into the clients’ hands as quickly as possible, and in one piece too. Consider outsourcing to the experts in medical logistics from Rhenus High Tech, as they can find the best way to set up your system and get things from A to B quickly and inexpensively. 2. IT IT outsourcing is quite common, as a lot of industries struggle to find talent on their own shores, so need to look overseas. This can also save them a lot of money. In the medical industry, some of the IT that is outsourced includes: Data entryCodingCybersecuritySoftwareTechnical support If you work in the medical industry and have struggled with IT and need support, then outsourcing may be a good choice for you. 3. Accounting Medical businesses often have a large turnover, which means a lot of money that needs to be dealt with. Whether it’s filing your tax return or financial planning for the future, outsourcing your accounting functions makes a lot of sense. Not only does this save you money on accounting costs, working with an outsourced accountant can mean a faster turnover and great results. 4. Admin Day-to-day admin can be extremely annoying and time-consuming. Whether it’s sending out reminder letters or updating records, your admin team will no doubt be very busy keeping up to date with your admin needs. Outsourcing admin saves you so much time. You simply send all the little pieces of work you need done to a central admin base, and it’s sorted out for you, with the completed work simply e-mailed back or uploaded to your server. 5. Manufacturing Many of the skills needed for manufacturing can be difficult to find locally, and for some medical companies, it makes sense to have manufacturing processes done overseas. While this can make importing goods into the country more complicated, it can overall save you money, as parts and labour costs are often cheaper. Manufacturing overseas can also be more efficient at times. While you have to factor in shipping times, working with skilled people overseas can get your jobs done faster, so overall times can be lower, and you can have a better turnaround. If you are looking to save time and money, then outsourcing can be extremely helpful in the medical industry. It means you can get more important things done and focus on what matters, knowing that the little things are...
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How to Ship Wine Safely Overseas

How to Ship Wine Safely Overseas
Wine is a very temperamental product to ship, with temperatures, light exposure and awkward bottle shapes and sizes, along with the fragility of the product proving a lot to think about before sending your bottles overseas. When you’re sending such a product, you want to be confident that it will arrive to its destination safely so that you can look forward to benefitting from all your hard work and receive profits and greater brand recognition. Here are some simple tips to ensure that your wine order arrives safely. Make Sure the Bottles Are Packaged Well It is best to make sure that wine bottles don’t have any chance to move around while in transit and there are a variety of ways to make this happen. Firstly, use cardboard boxes to stand the bottles upright, clearly stating on the box the way up that the package should be handled. The best cardboard for the job is double walled and highly durable. Then, ensure that all empty spaces in the box are filled either with cardboard dividers, bubble wrap or air pockets to stop the bottles meeting each other. If there are no cardboard boxes on the market that fit the requirements of your wine bottles either due to shape, size, or weight, then it is best to source a company that can produce custom made boxes. With companies like these, you are often able to choose a corrugated cardboard option, which might be slightly pricier but provides maximum protection for your bottles. Understand Shipment Regulations and Wine Shipment Laws There is no point in just sending your bottles off into the unknown; you’d just be wasting your time and money once the packages get turned around and either sent back to you or held in up customs. Therefore, it’s best to know what you are setting yourself up for in the beginning, so make sure you read up about state laws and regulations, weight and size requirements and the climate that you can expect in different destinations. If this sounds like a lot of extra paperwork, then shipping insurance companies such as Cabrella can handle these details for you and insure your wine to arrive in almost any country without any legal issues. Check the Packaging Suits Your Particular Wine Not all wines should be sent standing upright – it depends what wine you are dealing with. Wines that have more age will likely have been stored in their cellar/warehouse lying down to prevent disturbing them too much and letting the cork dry out. This means that it’s best to also package them this way to receive the best feedback on their quality. Furthermore, remember that sparkling wines have a lot of pressure and a greater area of exposed cork which means they need to be treated with even more precaution. White wines might also need to be shipped at cooler temperatures. There are many things to consider when ensuring your wine order arrives safely to its destination; however, if you follow these tips and keep your bottles safely packaged and understand how they need to be treated, they should arrive ready for...
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