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Digital Marketing Strategies for Charities

Digital Marketing Strategies for Charities
Digital marketing is an essential part of any business, but even more so for charities. This blog post will explore some ways you can use digital marketing to maximise your fundraising efforts by leveraging several effective digital marketing strategies. Who is your audience? Before you begin with anything else, you need to know who your audience is. What do they want? What questions do they have? How can your charity help them, and what will resonate most with their experience and needs? Once you know these things, then it’s just a matter of creating content that addresses those specific issues and concerns. Marketing agencies such as Eleven Marketing can be useful in this sense because they can help you get the most out of your budget to really reach the people you are trying to reach. This is useful because not only is budget often a constraint when it comes to raising awareness of your brand but spending your money in the most effective way possible can be difficult if you don’t know what you’re looking for. Get to the root of your cause It’s easy to think of reasons why you and your team should be passionate about your cause, but do those same people who will be donating share that passion? If not, then why should they care? What is it exactly about your cause that makes it something worth donating time and money to rather than another charity? Make sure you’re always asking yourself these questions so that you know what to focus your marketing efforts on. One of the best ways to leverage digital marketing is through storytelling.  You can use storytelling in a variety of different ways – especially when it comes to getting fans involved with their favourite causes. You can also do this by leveraging influencers, sharing stories about people who donate, or by creating a story and sharing it.  All of these methods can draw in your audience and create a closer connection between your charity and the people who support you. Positive social media engagement Social media is essentially an endless hive of buzzing activity. It’s also a place where your brand can be seen by potential donors and, more importantly, by those who already support you. The question is, how do you make the most use out of social media? What kind of content should you share that will actually get people engaged with your charity? One of the most popular ways for charities to use social media is by sharing positive or inspirational stories. People are much more likely to share positive content with others because it leads to them feeling good about themselves. If you can create a digital marketing strategy that aligns with this mindset, people are far more likely to share your information and spread the word about your cause. Build a useful website Another effective digital marketing strategy you can use is building a useful website that provides people with the information they need to know. It’s like having your own personal assistant that’s always available and ready to answer questions 24/7. So, what kind of content should you be sharing? It’s best to stick with articles about specific things people will be looking for when they visit your website. For example, if you’re a cancer charity, then you can post information about symptoms of cancer or how to find a specialist close...
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Key Benefits of Virtual Team Meetings

Key Benefits of Virtual Team Meetings
There is no doubt that virtual meetings have taken off in a big way over the previous months and years, but some companies are simply not sold on their main advantages and are looking to go back to the old-fashioned way of doing things at the earliest possible opportunity. Well, the following blog post is all about some of the main benefits of virtual team meetings that may end up playing a big role in your decision-making process when it comes to working out whether a meeting should be held virtually or face to face. Reduced Costs First of all, there is the low-cost factor of a virtual meeting to take into account. Obviously, this can prove to be majorly beneficial as your standard business trip can end up racking up huge bills if you are not careful. On the other hand, many of the main virtual meeting providers are available for free or at an extremely low cost. This makes it a no-brainer for many organizations – especially the smaller ones, which have budgets that cannot stretch as far as the big companies. At the same time, many larger businesses are also deciding to switch to virtual meetings to reduce their costs. Comfort in Own Environment While there is no doubt that it can feel strange when it comes to not being in the same room as the other person, plenty of people have now adapted to virtual meetings and would not go back to the old way of doing things. Ultimately, some people perform better when they can control their own space. As for technical issues, these are something that many people have become used to during the pandemic, so they may well not prove to be as awkward as you would initially think they should be. Allows Time to Focus on Other Things The next major advantage of virtual team meetings is that they are certainly time-saving. A lot of hours can be expended moving from one place to another – not to mention the possibility of getting stuck in traffic and all the other potential issues that can end up occurring along the way. When you are in a virtual meeting, there is no commute time to concern yourself with. Not only this, but you have a lot more hours in the day when it comes to focusing on the other issues that may be pressing to your business and need to be dealt with straight away. Before, a meeting out of town could have taken up your entire afternoon. Now, it can be dealt with within an hour due to virtual meetings. These are just three of the major advantages that can push people to conduct virtual meetings rather than their real-life counterparts. Ultimately, they come down to three simple factors: cost, comfort, and time. Adding all three of them together can certainly make all the difference when it comes to ensuring that you get everything out of the meeting you had initially hoped to, which can prove vital in the road to...
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4 SEO Mistakes You’re Probably Making

4 SEO Mistakes You’re Probably Making
Search Engine Optimisation (or SEO) is the backbone of internet traffic. Well-implemented SEO helps Google search engines to correctly classify and rank your website. This, in turn, means that you’ll appear higher in relevant searches, increasing traffic and visibility. Many of the practices associated with SEO are well known, but mistakes are just as common and can have a detrimental effect on your site’s performance. #1 Keyword stuffing Keywords are important. They help Google to classify your site correctly, ensuring that it appears high in relevant searches. Keyword stuffing, on the other hand, is bad. Properly optimized content will contain two or three highly relevant keywords, dispersed and occurring naturally throughout the text. Stuffed content will contain tens and, in some cases, even hundreds of keywords crammed into the text without context. Not only does keyword stuffing affect the readability of content, but it’s a sure-fire way to get yourself flagged as a spammer. Some content producers struggle in this area, so it’s useful to hire SEO specialists like https://www.altagency.co.uk/services/digital-marketing/seo/ . They’ll find the best keywords for your site and ensure that those keywords are implemented correctly, avoiding overkill. #2 Bad linking Links are contagious. A good backlinking profile that includes links to relevant, high-quality sites will see your own content classified in the same way. Links to low-quality spammy sites (or hundreds of irrelevant links scattered across your content) tell Google that you’re a spammer too. This, of course, leads to a poorer ranking and decreased traffic. Keep your links as relevant as possible, and always link to authority sites like newspapers and specialist websites. Not only does this ensure value for your readers, but it lets Google know that you’re focussed on informative content. Remember that value is key. Give your readers information they can use (in the form of good content and good linking), and traffic will naturally follow. #3 Neglecting mobile traffic Mobile traffic now represents a vast portion of all internet usage, and search engines know this. Sites optimized to perform well on mobile will inevitably and invariably rank higher in results. Sites appear differently on mobile and tablet than they do on desktop, and it can be difficult to manually optimize for every platform. Fortunately, responsive themes make the process much simpler. Responsive themes do just that: they respond to the device they’re being viewed on. They’ll adjust how your site appears between mobiles, tablets, and desktops, ensuring that it functions perfectly across them all. #4 Duplicate content While there’s nothing wrong with writing content around a similar theme, duplicating the same material will eventually see you penalized by Google. Search engines and their users want fresh, new content. Simply taking an old article and rewording it slightly won’t be enough to fool them. Worse still, avoid so-called content recycling software that promises to automatically rework previous posts so that they appear new. Search engine algorithms are extremely advanced. They can tell the difference between new and old content, and they categorize websites...
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Benefits of Textile Banners in Your Business

Benefits of Textile Banners in Your Business
Marketing in the world of business is essential. It is why if you go to study business, a huge amount of your learning will be centered around marketing and the strategies that come with it. After all, a company will struggle massively if they do not have an excellent marketing direction. With a poor or non-existent marketing strategy, how can you expect to grow and develop as a business? If you do not put yourself out there, no one can learn about your business. Without marketing, you hope that consumers randomly stumble upon your business and start trusting it for no reason whatsoever. This is why it is so crucial that you focus on the marketing of your business. If you want to go down a more traditional route with your business, there is nothing wrong with that. Of course, you should have at least some time and effort invested into digital marketing. In the modern-day, it would be very hard for a business to survive without utilizing the tools of the online world. However, using traditional methods can lead to a great ordeal of success. One of the main things you will focus on when going for these traditional methods is poster design. However, one of the things people will often overlook when this time comes is the printing materials you use. This guide will help you decide if you want to use a textile banner as your material of choice for your marketing. Brings Your Poster to Life First of all, textile banners are considered to be one of the more aesthetically pleasing options when it comes to printing materials. Due to the fact it is made from 100% polyester, it can really make designs and your chosen colors pop. This is ideal for any business who really want to grab the attention of their consumers. It’s also great for showing off products in the likes of the fashion industry. Durability If you want a long-term option, you also might want to look at the use of textile banners. First of all, they are scratch-proof. This means that you can place them anywhere in your workplace or the public you like. You won’t have to worry about members of the public damaging their appearance over time. It is also worth noting that they are crease proof. This means when it comes to storage, you won’t have to worry about them not looking good when it’s time to come out. This is really beneficial for the likes of seasonal posters. Finally, the posters are very fire-friendly. This means if you are using them at major events or potentially hazardous areas, your stress levels can drop considerably. Versatility If you want a versatile poster option, textile banners are certainly the choice for you. Their lightweight makes them easy to move and refix. This is great for the likes of clothing merchants who constantly rearrange the shop floor in their store when they get new arrivals....
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Instagram Branding Basics Checklist

Instagram Branding Basics Checklist
“We don't have a choice on whether we do social media, the question is how well we do it.” You can have a smooth ride or a rough ride or be gone forever amidst the cacophony. It all depends on your understanding as to how the process works and how you shall progress taking all the odds into account. “Start With Your Brand’s Why” Why – Brand PurposeHow – Brand VisionWhat – Brand Mission Here I list the Basics of Brand Strategy for a better understanding before delving into the power of the magic wand that Instagram holds to promote your business. Why –Why are you in business?Value Proposition – What do you offer?What’s so unique about you?Target Audience – Who is it for?Visual Appeal – How does it look like?Messaging – What does it feel like? The crux is anyone can sell a product. But can you create a memorable experience for the customer and lure them to come back again and again? Apple, the technology giant has surpassed many of its competitors by employing story telling to invoke the emotion of the customers  and add sensory dimension to overall delivery and make it less like shopping. “Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.” You have to remember this when you want to win big in Instagram. Key Instagram Metrics Reach – The number of unique views Impressions – The number of views Website taps – The number of times someone has tapped through to the link in your bio Call-to-Actions aka “CTAs” are important in social media, in ad campaigns, in digital display or in search ads. They help guide the audience to your goal and increase visibility of an offer. Here are 7 CTAs to use in Instagram without moderation!  Double tap if you …Watch our stories for…Send me a DM if you…Tag a friend who…Click the link in the bio to…Follow for more!Share with your friend who… 5 Instagram Growth Tips Interact 30 min dailyMake your account SEO optimisedStay active and interact with the communityShow up everyday and stay consistentUse optimized hastags The best way to start out your Instagram branding strategy is by looking at the content you’re creating. Come up with the best strategy for ensuring your content has a similar look and feel across the board. (@sproutsocial) Use a rainbow or ombré look throughout your Instagram feed.Stick with a single focus color for all of your content.Find a photo edit effect or filter you like and use it for all images evenly.Create a pattern with graphics and photos throughout your feed.Put together a grid where your photos have elements that overlap. Usually the color palette for a colorful theme is: blue, pink, green, red, orange. You can’t go wrong with this color combination. All these colors will be around you in summer! (@thepreviewapp) Think about a tropical getaway: blue sky, blue water, pink flowers, pink sunsets, green trees. Always plan your content ahead of time and use a content calendar to organize your thoughts. Its not wise not to have a content plan and randomly publish a post. Consistency is the key in any social media platform and Insta is no exception. Slowly you’ll see your audience building up – those people who are truly interested in what you have to offer and these people are your “Insta Warriors” who will help build your brand by spreading the word across their network. Many pre-made design templates are available for download that you can instantly edit and customize to suit your needs. (@ksioks) This blog post introduces you to the basic concepts of...
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