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How Data Analytics Help Small Businesses Grow?

How Data Analytics Help Small Businesses Grow?
The combination of data analytics and cloud computing is so potent that it may boost business income while lowering investment expenses. There is little doubt that the rise of e-commerce or electronic commerce has completely changed the operating models of firms across industries. MSME’s are the backbones of an economy MSME or micro, small, and medium firms have been the backbone of the Indian economy- creating jobs and contributing considerably to the country’s GDP. “Without big data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway.” Geoffrey Moore Small businesses in particular have discovered a new way to sell their products and services as well as broaden their reach to include people from all across the country and across borders. Introduction of the internet and e-commerce platforms has greatly expanded the breadth of these businesses’ clientele. Use Data Analytics to track return on investment Data analytics another digital development have made it possible for MSMEs to track the return on investment – R O I . Businesses can obtain and analyse crucial client data, such as time spent on each web page, orders placed, and transactions made over time. This assists them in making necessary changes to their marketing plan/ product listing etc. As a result, they can improve the whole consumer experience. What is predictive analytics? Predictive analytics is the science of converting data sets into forecasts and decisions. It is a subset of advanced analytics that uses current data points to estimate the possibility of specific events and provide company leaders with a blueprint to follow. Predictive analytics technologies can be used to predict the success of future products, reduce customer turnover, and detect and prevent fraud. Every firm from apparel retailers to aeroplane manufacturers needs to be able to turn data into actionable insights in order to survive and...
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Why Is It Important To Tell Your Brand Story

Why Is It Important To Tell Your Brand Story
Your brand story is the most important statement you can make. To ensure it’s as powerful as it can be, document your story and ask these three questions. Is it relevant?Is it valuable?Is it extendable? Storytelling has a long history that dates back thousands of years and hasn’t lost any of its power. Human psychology researchers have discovered that telling a story makes it easier for people to relate to whatever they hear. Lavender 4 Tips Brand Identity Instagram Carousel Post by managementguru.net While they may remember a brand’s slogan or an advertisement’s tagline, a story creates an emotional connection. How to tell the story of your brand? Audiences are emotionally and profoundly engaged by authentic storytelling. They engage consumers and sustain customer loyalty over time more than any other marketing tactics. 16 Companies That Are Killing It With Brand-Driven Storytelling Before dealing with story telling you need to be aware of what a brand is and how to create buyer persona. Brand VS Business A Brand Sets the tone for how your company will be perceivedFocuses on eliciting an emotional response from customersEmphasises experiences and relationship building. A Business Lays the groundwork for your offers, marketing, and so onFocuses on driving sales and establishing systems within the companyConcentrates on products and services. Buyer personas will transform your marketing strategy. Here’s how. Every company, regardless of industry, should know and understand its customers. After all, how else will you know to whom you should market? Creating buyer personas is one of the best ways to understand your target audience. A buyer persona is a representation of your ideal customer based on demographics, lifestyle, and goals. Hard data and insights gleaned from customer survey responses are used to create strong buyer personas. The 3 BE’s for better brand story telling  Be authentic – does it feel honest? Be helpful – are you offering something useful? Be consistent – can you readers count on you as a reliable source? Have a look at this customer journey map. At no point in this journey, the company can afford to lose the customer. Story telling plays a major role in making the customers identifying themselves with the brand. The brand eventually becomes a part of their lives and quite often good brands make the customers proud. Do you get the point? “These loyal customers become your unpaid brand ambassadors.” Sounds great right? The 5 keys to a great brand story Make it meaningful 😏- Too many brands are preoccupied with what they want to create (or what other brands are creating) rather than what people care about. A good story must be interesting and relevant to the people you are attempting to reach. Make it personal 😉- People must feel a personal connection to them. This is critical not only to pique their interest, but also to draw them into the story. How does your brand make their life better? Why should they invest their time in this story? Make it emotional 😌- Your software may automate emails, but its ultimate goal is to make people’s lives easier and less stressful. That is the story’s emotional hook. You’ll have them hooked if you can elicit that emotion in the first paragraph of a blog or the first few seconds of a video. Make it simple 🙂- Trying to say too much is a common mistake in brand storytelling. It is far preferable to tell a single, simple story and maximise emotional attachment than to overwhelm people with multiple stories. Make it authentic 😎 – When you share your brand story, make it clear that it is your story. That entails being open, truthful, and transparent. It entails...
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3 Reasons that More Businesses Are Choosing Cloud Services

3 Reasons that More Businesses Are Choosing Cloud Services
Cloud services are booming, and what used to be a simple service offering storage space has now grown into an impressive expanse of packages to help businesses with their needs. Businesses are now more into cloud services than ever, but why is that? This piece is going to take a look at some of the reasons that cloud services are chosen over traditional services and how it could benefit your business too. Read on to find out more!  Cloud Offers Significant Big Data Insights Big data is a collective of all different types of data gathered from a business, and it is more important than it has ever been. Not only do businesses have more means to gather this data now, but it is also crucial in driving decisions both big and small. Collected data can help companies ‘predict’ their future needs and finances, help prevent downfalls, and help them put an informed plan in place.  Cloud Services Are Scalable and Flexible for All Scalability and flexibility are essential in this economy. It is no longer viable to lock in contracts unless businesses absolutely have to due to the slippery nature of the market. It also makes life much easier when you are able to scale up or down when needed and creates a lot less fuss over change.Cloud services offer this seamlessly. Because there is no “physical” aspect to a cloud service, you are able to manage requirements as and when they come in or disappear. This helps you keep hold of your capital and allows you to only spend what you need. Another great reason why businesses are opting for cloud services is that they are not routed in any particular location. If a company needs to move, this will not affect the cloud services they use at all. Realistically, all you need is an internet connection to keep you in touch with any cloud service globally. You might also be surprised to learn the different services available to you, like cloud security services, and that even more traditional-based industries can make the transition. For example, a traditional accounting firm can become a cloud accounting firm. Businesses must see the importance of competing in the digital space, and becoming a cloud-based business is one vital step to achieving that. If you need more advice, seek the advice of experts in your chosen industry. Cloud Services Are Cost-Effective You only have to pay for what you use with cloud services which is one of the main reasons why this option is so attractive to businesses. Not to forget the startup costs of physical equipment and elements of traditional services are completely wiped out, along with any repairs to damage that could happen to these physical features as well. It is also worth pointing out that you will never be stuck with redundant hardware or software, as cloud services update and upgrade as they improve and change. Conclusion Cloud-based services are the future of business due to the many benefits they offer, such as scalability, flexibility, security, and simplicity. Not only can they be more cost-effective than traditional services, but they can also offer real-time data to help businesses make the right decisions for them. Try a cloud solution today, and see how it changes your...
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5 Best Blogging Apps for iPhone and Android

5 Best Blogging Apps for iPhone and Android
Gone are the days when managing your blog or website required you to sit in front of a computer. This is the mobile web’s era. The ease with which you may manage your blog on the road eliminates the need for a desktop computer. Mobile devices now perform on pace with traditional computing devices thanks to cutting-edge technology, software, and mobile apps. In this article, we’ll show you the top free blogging apps for iPhone, iPad & Android that you should download in 2022 if you want to maintain your blog on the move! Quick Note: The majority of the blogging applications included on this page are completely free to use. Some of them are premium apps with a freemium model (it means, you need to upgrade if you want better features or limits). 1. WordPress The WordPress app is one of the must-have blogging apps for iPhone and iPad because it is one of the most popular blogging platforms. Did you know that the WordPress platform powers approximately 35% of all websites on the internet? Yes, WordPress is the most popular CMS (Content Management System) in the world, with millions of users. If you too use the WordPress platform for your blog, the official WordPress app for iPhone and iPad is a must-have! 2021 Apple iPad Pro (32.77cm) 2022 Apple iPad Air (27.69cm) 2021 Apple 10.2-inch (25.91cm) However, the software runs significantly more smoothly on the iPhone than it does on the iPad. The following is a comprehensive list of everything you can accomplish using the official WordPress app: Write a new post, and save drafts which sync with the web version of WordPress blog.Add images and videos.Publish/Update blog posts and pages.Manage blog users, comments and plugins.Change themes.It supports the Gutenberg block editor. Quick note: You can publish content and engage with your audience from your smartphone if you’re using a self-hosted WordPress.org platform with a Jetpack-powered site. Here’s the link to WordPress app for iOSHere’s the link to WordPress app for Android app 2. Google Analytics You can’t evaluate a blog’s performance without knowing its traffic and user experience. What if you could get this info on your iPhone or iPad? It gets even better! The official Google Analytics iOS app is a godsend. On both devices, it runs quite smoothly. The following are some key metrics that may be tracked with this app: Real time visitorsTop landing pages by visitsOverview of traffic by channels – Organic, Paid, Direct, Social, Email and Referral.Overview of visitors by geographic location, new vs. returning, mobile device and web browser.Measurement of GoalsAverage page load time (in seconds) Google Analytics is a popular online analytics tool that Google provides. It monitors and reports your website traffic, providing you with information such as your best performing pages, total users, sessions, bounce rate, and more. Where can I download the Blogger app? Here’s the link to iOS app for Google AnalyticsHere’s the link to Google Analytics Android app 3. Evernote Evernote is the most popular note-taking app, with millions of users across the world using it to generate notes that can be text, drawings, images, or saved web pages. It has a free version with limited features, but you may upgrade to their premium editions for additional features such as increased storage capacity, offline access, and customer support. Why should you use Evernote as a blogger? You may save nearly anything in Evernote, including to-do lists, pictures, and images, as well as web pages and audio files. The most important reason to utilise Evernote as a blogger is that it can be used as a digital notebook to write and capture ideas whenever you want. Where can you download the Evernote...
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How IoT is Changing the Future of the Supply Chain

How IoT is Changing the Future of the Supply Chain
Supply chain management (SCM) is the broad range of activities needed to plan, control and execute a product’s flow, from procuring raw materials and production through distribution to the final customer, in the most streamlined and cost-effective way possible. Ensuring all supply chain components are running as smooth as possible helps businesses to provide on-time delivery of products and services, with changing consumer demands and supply chain disruptions brought about by the recent pandemic. This blog post’s focus is to throw some light on “How IoT aka Internet of Things is bringing about a big impact” in the future of supply chain activities. Let’s first understand the 7 Principles of SCM Adapt supply chain based on service needs of every customer segmentCustomize logistics network for each customer segmentAlign demand planning across the supply chainDifferentiate product closer to customer’Outsource strategicallyDevelop information technology that support multi-level decision makingAdopt both service and finance metrics Now let’s look at the Impact of IoT in the future of supply chain. Asset Tracking One of the top and fundamental function of IoT in supply chain is asset tracking. Locating containers, objects and personnel is considered way important among the organizations Through RFID and GPS sensors, real-time location of a product, truck or shipping container can be known by logistics operators. Fleet Management Fleet management is another area to improve the efficiency of logistics operations. Through IoT it is now possible to connect all fleets to each other, which allows the fleet dispatchers to collect breadth of data from their fleet operations. Data included are: 1. Weather conditions 2. Traffic situations 3. Driving pattern and 4. Average speed When thoroughly analysed, this data can help logistics operators to find more efficient routes, manage driver head counts, save on fuel cost and optimize their fleet reliability, availability and efficiency. Tracking and Monitoring Inventory Levels in Real Time IoT sensors play a great role in tracking and monitoring inventory levels in real time. Amazon is now using Wi-Fi robots to scan product codes present on the products to keep track of their inventory levels. Bluetooth tags and beacons offer tracking data in more confined areas- many retail stores are using these tracking technology software to monitor customer traffic and provide marketing messages to their customers. Vendor Management By asset tracking., organizations tend to come out with high quality output, which in turn improves their relationship with the vendors. A recent survey states that up to 65% of the value a company’s product /service is derived from its suppliers. Predictive Maintenance Being an asset intensive process, right from production machinery to warehouse equipment and delivery vehicles, these assets need to be continuously monitored to ensure their functional efficiency. Smart sensors help the logistics operators gauge if a particular asset needs to be serviced ahead of time. This reduces considerable asset down time and asset failure, thus saving cost including maintenance...
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