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How Data Analytics Help Small Businesses Grow?

How Data Analytics Help Small Businesses Grow?
The combination of data analytics and cloud computing is so potent that it may boost business income while lowering investment expenses. There is little doubt that the rise of e-commerce or electronic commerce has completely changed the operating models of firms across industries. MSME’s are the backbones of an economy MSME or micro, small, and medium firms have been the backbone of the Indian economy- creating jobs and contributing considerably to the country’s GDP. “Without big data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway.” Geoffrey Moore Small businesses in particular have discovered a new way to sell their products and services as well as broaden their reach to include people from all across the country and across borders. Introduction of the internet and e-commerce platforms has greatly expanded the breadth of these businesses’ clientele. Use Data Analytics to track return on investment Data analytics another digital development have made it possible for MSMEs to track the return on investment – R O I . Businesses can obtain and analyse crucial client data, such as time spent on each web page, orders placed, and transactions made over time. This assists them in making necessary changes to their marketing plan/ product listing etc. As a result, they can improve the whole consumer experience. What is predictive analytics? Predictive analytics is the science of converting data sets into forecasts and decisions. It is a subset of advanced analytics that uses current data points to estimate the possibility of specific events and provide company leaders with a blueprint to follow. Predictive analytics technologies can be used to predict the success of future products, reduce customer turnover, and detect and prevent fraud. Every firm from apparel retailers to aeroplane manufacturers needs to be able to turn data into actionable insights in order to survive and...
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Why Is It Important To Tell Your Brand Story

Why Is It Important To Tell Your Brand Story
Your brand story is the most important statement you can make. To ensure it’s as powerful as it can be, document your story and ask these three questions. Is it relevant?Is it valuable?Is it extendable? Storytelling has a long history that dates back thousands of years and hasn’t lost any of its power. Human psychology researchers have discovered that telling a story makes it easier for people to relate to whatever they hear. Lavender 4 Tips Brand Identity Instagram Carousel Post by managementguru.net While they may remember a brand’s slogan or an advertisement’s tagline, a story creates an emotional connection. How to tell the story of your brand? Audiences are emotionally and profoundly engaged by authentic storytelling. They engage consumers and sustain customer loyalty over time more than any other marketing tactics. 16 Companies That Are Killing It With Brand-Driven Storytelling Before dealing with story telling you need to be aware of what a brand is and how to create buyer persona. Brand VS Business A Brand Sets the tone for how your company will be perceivedFocuses on eliciting an emotional response from customersEmphasises experiences and relationship building. A Business Lays the groundwork for your offers, marketing, and so onFocuses on driving sales and establishing systems within the companyConcentrates on products and services. Buyer personas will transform your marketing strategy. Here’s how. Every company, regardless of industry, should know and understand its customers. After all, how else will you know to whom you should market? Creating buyer personas is one of the best ways to understand your target audience. A buyer persona is a representation of your ideal customer based on demographics, lifestyle, and goals. Hard data and insights gleaned from customer survey responses are used to create strong buyer personas. The 3 BE’s for better brand story telling  Be authentic – does it feel honest? Be helpful – are you offering something useful? Be consistent – can you readers count on you as a reliable source? Have a look at this customer journey map. At no point in this journey, the company can afford to lose the customer. Story telling plays a major role in making the customers identifying themselves with the brand. The brand eventually becomes a part of their lives and quite often good brands make the customers proud. Do you get the point? “These loyal customers become your unpaid brand ambassadors.” Sounds great right? The 5 keys to a great brand story Make it meaningful 😏- Too many brands are preoccupied with what they want to create (or what other brands are creating) rather than what people care about. A good story must be interesting and relevant to the people you are attempting to reach. Make it personal 😉- People must feel a personal connection to them. This is critical not only to pique their interest, but also to draw them into the story. How does your brand make their life better? Why should they invest their time in this story? Make it emotional 😌- Your software may automate emails, but its ultimate goal is to make people’s lives easier and less stressful. That is the story’s emotional hook. You’ll have them hooked if you can elicit that emotion in the first paragraph of a blog or the first few seconds of a video. Make it simple 🙂- Trying to say too much is a common mistake in brand storytelling. It is far preferable to tell a single, simple story and maximise emotional attachment than to overwhelm people with multiple stories. Make it authentic 😎 – When you share your brand story, make it clear that it is your story. That entails being open, truthful, and transparent. It entails...
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Beginner’s Guide to 50/30/20 Budget Rule

Beginner’s Guide to 50/30/20 Budget Rule
A small intro to personal finance is inevitable before we explain the 50/30/20 budget rule. Why Is Personal Finance Important?  Learning Personal Finance not only helps you to manage your day-to-day financial needs but also aids in planning your financial future. The sooner you get a hold on personal finance, the better your long-term financial prospects will be for things like investing or planning for retirement. What are the 5 main components of personal finance? SavingInvestingFinancial protectionTax SavingRetirement planning The Pathway to Financial Freedom – The 5 Golden Rules of Money Let us understand what the financial experts say about how to handle money when it comes to your pocket. Payday is not only mayday but also hayday. You have to streamline your income in order to lead a hassle free and peaceful life. Rule # 1: Spend Less Than You Earn or Earn More Than You Spend Rule # 2: Create an Emergency Fund Rule #3: Save or Invest the Rest Rule #4: Capitalize on Your Skills & Create a Side Endeavor Rule #5: Own Income Generating Assets That Create Passive Income Streams The ideas listed above are truly practical in nature and works out 100% of the time. Passive income is equally important as this income stream might become your mainstream income during a dire need. We have compiled an amazing Budget Planner for your ready reference. Download and Enjoy. 👇 Tell us if you found it useful. Simple-Monthly-Budget-PlannerDownload What is the 50/30/20 Rule of Budgeting? Given below is the thumb rule for budgeting and this method is good for beginners or those who suck with money. This cheatsheet will teach you how to “Live within your means.” The beauty of 50/30/20 budget is in its simplicity. All the income is broken up into three spending buckets. 50% for the needs, 30% for wants and 20% for savings and debt. The Split 50% Needs Health life, disability and other insuranceCar insurance, maintenance and gasMedical bills and prescriptionsUtilities phone and internetPublic transportationDaycare and tuitionMortgage/rentGroceries 7 Ways to Increase Your Income! #reels 30% Wants GiftsTravelCable TVEating outCharitable donationsMakeup and hair productsHome decor and furnitureClothes, shoes and accessoriesMovie, sports and concert ticketsStreaming services and other subscriptions Signs You’re A Lot Better With Money Than You Think! #reels 20% Savings Retirement savingsPersoanl loan paymentsShort term savings goalsEducation fund What are some practical budgeting guidelines to follow? Read on to find out what budget percentages popular financial guru Dave Ramsey recommends. Here’s a breakdown of each category, based on Dave Ramsey’s advice: Giving — Ramsey recommends giving 10% of your monthly income to worthy causes.Saving — Saving 10% of your income for retirement, which ideally is within a 401(k) or IRA.Food — Includes both grocery shopping and eating out.Utilities — Cell phone, cable, internet, gas, and electricity.Housing costs — Rent or mortgage payment, along with property tax, home or renters insurance, home maintenance, HOA fees, and PMI.Transportation — Any and all transportation costs, including public transportation, car insurance, oil changes, car payment, gas, DMV fees, and parking.Health — Medical and health care bills (not including health insurance premiums) such as co-pays for doctor visits, prescriptions, and dental care.Insurance — Life insurance, health insurance, and disability insurance. Auto insurance and home insurance is placed within transportation and housing categories. Recreation — This is your fun money. Any lifestyle expenses, such as gym memberships or kids’ activities, as well as entertainment expenses like Netflix, Hulu, sporting events, concert tickets, babysitters, and travel.Personal spending — Personal care, haircuts, Amazon purchases, clothes, shoes, home furnishings, home decor, etc.Miscellaneous — The “stuff you forgot to budget for” category.  The Complete Personal Finance Course: Save, Protect, Make...
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Beginner’s Guide on How to Embed Outlook Calendar into SharePoint

Beginner’s Guide on How to Embed Outlook Calendar into SharePoint
SharePoint is an elaborate collaborative web-based platform designed to work with Microsoft Office applications and other related solutions. Fortunately, SharePoint is also an integrated solution for ecommerce platforms that use Microsoft’s ASP.NET framework. This means that teams in an ecommerce business heavily rely on SharePoint applications to collaborate. One of the tools in the environment is the SharePoint calendar. It allows sharing scheduling of events and tasks as well as communication through actions. One of the best things about SharePoint calendar is that you can sync it with Outlook calendars because they are both Microsoft products. This article will look at how to embed Outlook calendar into SharePoint for ease of operations as it helps teams to view all tasks in one dashboard and avoid a lot of unnecessary navigation. How to Add Outlook Calendar to SharePoint The first step is to create a new calendar in SharePoint, which you probably have if you have been using this solution. From here, you can navigate until you get an option to “sync to Outlook” and then allow. Sometimes, it appears as “connect to Outlook,” which is all the same. Complete Guide to Microsoft SharePoint Online To add Outlook calendar to SharePoint, you need to click the “allow” or “yes” button. Customizing the synchronization by choosing the files and libraries to be shared is also very important. So, ensure that it is done at this point in how to add Outlook calendar to SharePoint. Add Outlook Calendar to SharePoint Through Virto Calendar You can embed Outlook calendar into SharePoint. Virto Calendar is a web part for SharePoint and works perfectly with Office 365. The Virto Calendar settings will allow you to upload Outlook calendar to SharePoint. But you will have to go through an extra step of adding the emails of people you would like to share the calendar with to correctly add Outlook calendar to SharePoint. Likewise, you will give permission for what they will see and do with calendars by checking or unchecking the necessary boxes. How to Manage a Shared Outlook Calendar in SharePoint Whether you embed Outlook calendar into SharePoint directly or through an ecommerce platform, you will manage the calendars directly on SharePoint, which is easy. First, you will see all your activities on the Outlook calendar on your SharePoint dashboard. Depending on the permissions and rights that you possess, you can do quite a number of things to the calendar such as editing, adding new calendars, and deleting. Whatever you do on SharePoint will be reflected on the Outlook calendar when you embed Outlook calendar into SharePoint. Teams are given the right to manage these calendars during the time of sharing. Hence, the team leaders should ensure these rights are well issued to make operations as easy as possible. Benefits and Reasons to Embed Outlook Calendar into SharePoint You should embed Outlook calendar into SharePoint to enjoy all the benefits we are going to discuss, especially if you are using an ecommerce platform. If you are looking forward to easy team management and collaboration, then this should not be an option for you; just upload Outlook calendar to SharePoint. Here are the benefits and the reasons to embed Outlook calendar into SharePoint. Master Microsoft Outlook – Outlook from Beginner to Advanced · Avoid navigation back and forth – Bringing both Outlook and SharePoint calendars to one platform reduces the time wasted navigating back and forth. Additionally, the employees will avoid confusion and time wastage that would be used to look for tasks and events on both calendars if they did not embed Outlook calendar into SharePoint. Lastly, it is easy for leaders and teams to...
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Top 25 Interior Design Quotes

Top 25 Interior Design Quotes
Interior design is an ever evolving subject in accordance with the taste and interest of the home owners/users. It seeks to address the wellbeing of the user, combining colours, sensory experiences, technology and natural elements that promote health. Loading… These are our favorite interior design quotes. Enjoy reading, use them for citations and leave your feedback in the comment section below. 1 “The essence of interior design will always be about people and how they live. It is about the realities of what makes for an attractive, civilized, meaningful environment, not about fashion or what’s in or what’s out.” Albert Hadley —————————————————————————————– 2 “Be faithful to your own taste, because nothing you really like is ever out of style.” Billy Baldwin —————————————————————————————– 3 “A room is not a room without natural light.”  Louis Kahn —————————————————————————————– 4 “We shape our homes and then our homes shape us.” Winston Churchill —————————————————————————————– 5 “The door handle is the handshake of the building.” Juhani Pallasmaa —————————————————————————————– 6 “No pattern should be without some sort of meaning.” William Morris —————————————————————————————– 7 “I always put in one controversial item. It makes people talk.” Dorothy Draper —————————————————————————————– 8 “Real comfort, visual and physical, is vital to every room.” Mark Hampton —————————————————————————————– 9 “Every room needs a touch of black, just as it needs one antique piece.” – Jan Showers —————————————————————————————– 10 “Exquisite details make interiors sing.” Larry Laslo —————————————————————————————– 11 “The best rooms have something to say about the people who live in them.” David Hicks —————————————————————————————– 12 “Designers and people in general are too attracted by ‘new’, but nothing ages more quickly than ‘newness’. All my objects reflect [a] marriage between past and present.” Marcel Wanders —————————————————————————————– 13 “Simplicity is the ultimate form of sophistication.” Leonardo Da Vinci —————————————————————————————– 14 “Underneath all I design lies the solid belief that beauty is a positive force.” Barbara Barry —————————————————————————————– 15 “Pick what you like because living with a trend that is not you is never a good choice.” Thomas Pheasant —————————————————————————————– 16 “Good buildings come from good people and all problems are solved by good design.” Stephen Gardiner —————————————————————————————– 17 “A designer has a duty to create timeless design. To be timeless you have to think really far into the future, not next year, not in two years but in 20 years minimum.” Philippe Starck —————————————————————————————– 18 “Chandeliers are the marvels of drop-dead showiness, the jewelry of architecture.” Peter York —————————————————————————————– 19 “Creativity is allowing yourself to make mistakes. Design is knowing which ones to keep.” Scott Adams —————————————————————————————– 20 “Luxury is when it seems flawless, when you reach the right balance between all elements. Understated theatricality – that is what my luxury is all about.” Jean-Louis Deniot —————————————————————————————– 21 “Form follows function – that has been misunderstood. Form and function should be one, joined in a spiritual union.“ Frank Lloyd Wright —————————————————————————————– 22 “A house is much more than a mere shelter—it should lift us emotionally and spiritually.” – John Saldino —————————————————————————————– 23 “Design is defined by light and shade, and appropriate lighting is enormously important. ” Albert Hadley —————————————————————————————– 24 “There are two things that make a room timeless: a sense of history and a piece of the future.” Charlotte Moss —————————————————————————————– 25 “A room should never allow the eye to settle in one place. It should smile at you and create fantasy.” Juan Montoya...
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