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Social Media Do’s and Don’ts

Social Media Do’s and Don’ts
Form a clear plan as to what’s your brand’s purpose, what are the brand values, who is your brand for, how it is different from other brands and your vision. This brand definition and content strategy will give you a clear idea on the Do’s and Don’ts of Social Media in order to increase and retain your followers count as well DO’s DO keep your branding consistent across all of your social media channels. DO keep your messaging consistent to keep your followers interested. DO make use of social media advertising DO share valuable content that is relevant with your business and in line with your objectives. DO set clear goals and objectives & analyze activity. MAKE sure your posts are funny and engaging. MAKE sure to include relevant hashtags to help increase post reach. MAKE sure to respond to comments and questions – spend 15 to 30 minutes after posting responding and continue the conversation. Start posting with purpose – content strategy is important. DONT’ s DON’T overdo it. 46% of social media followers will unfollow a brand for posting too many promotional messages. DON’T use engagement bait tactics. DON’T use all social media platforms for the sake of it – Know your audience. DON’T get hungry up on numbers. The real value of social media is found in the amount of engagement you’re receiving and the type of people you’re receiving it from. Focus on these figures instead. DON’T post too often or you’ll annoy your followers. DON’T post something that’s not valuable, engaging or funny. DON’T include irrelevant hashtags or too many hashtags. DON’T forget to post regularly or you’ll lose your followers’ interest. DON’T display a bad attitude online – people will not respond well. DON’T be too salesy – engagement with your potential customer before you start selling. DON’T forget to thank people – if they take the time to share your...
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10 Marketing and Sales Psychology Tips

10 Marketing and Sales Psychology Tips
Sales occur only when you effectively influence buyers’ thoughts, emotions, logical reasoning, and decision-making processes. 18 % of the sales fail in the last step. Only 2% of the sales happen at the first meeting meaning remaining 98% of the sales occur once the buyer has built up certain level of trust in the seller. Nobody will buy anything if the person trying to sell doesn’t believe in their product. Confident salespeople are successful for a reason. Buyers need to be convinced. Show them how your solution will help them achieve their desired outcome. Tip #1 Instead of waking up thinking, “I need to close X sales”, you should think, “I need to find X people I can help today.” Feel the difference? Tip #2 It is harder for humans to make choices if we’re presented with too many options. A study found that while more variety draws us in, it fails to convert interests into purchases. So be careful, don’t overwhelm your customers. Tip #3 Creating the fear of ” missing out on a great opportunity” among customers is an oldest and still working trick to increase your sales. Tip #4 For luxury brands, ruder the sales staff, the higher the sales. Tip #5 Some products lose their buying value if they are put on a discount or an offer. They have an upward sloping demand curve & are mostly looked upon as status symbol. These are called Veblen goods and this psychological effects is called the veblen effect. Tip #6 Drinking coffee before shopping results in spree buying. Infact caffeinated drinks trigger “energetic arousal” in us and increase purchase intentions for hedonic products such as buttery, salty popcorn, chocolate candy and luxury vacation. Well, see to it a coffee shop is nearby your store. Or offer good coffee to your customers bearing this tip in mind! Tip #7 More than 50% of the consumers will enter a store that has a “Sale” sign. Tip #8 60% are more likely to buy if the word “guaranteed” is associated with their purchase. Tip #9 90% of people said positive online reviews influenced them to buy.25% are more likely to buy if they received follow up information on a product. Tip #10 Customers like “consistency” but they also like surprises. Majority of global consumers are likely to switch brands to one associated with good cause. Dont sell logic, sell emotions and desires Dont let your prospect lead the conversation. Push emotional triggers and find out where it hurts. Use powerful words and build massive certainty in customer’s...
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How to Improve Your Supply Chain Management Process

How to Improve Your Supply Chain Management Process
In the current business environment, an efficient supply chain management process can be a key differentiator. Streamlining your supply chain reduces costs and enhances customer satisfaction and overall business performance. Here are some strategies to improve your supply chain management process. Embrace Technology Incorporating cutting-edge technologies like AI, IoT, and blockchain can revolutionize your supply chain. These technologies can enhance visibility, optimize inventory management, and automate processes, leading to improved efficiency and reduced costs. Leveraging technology allows businesses to adapt quickly to changing market conditions and customer demands. Enhance Collaboration Collaboration with suppliers, manufacturers, and distributors is essential for a smooth supply chain. Implementing collaborative tools and fostering strong relationships can lead to better coordination, faster problem resolution, and increased agility. Strong collaboration ensures that all parties are aligned with the overall supply chain goals, improving overall performance. Integrating Efficient Logistics Efficient logistics management is crucial for a streamlined supply chain. For example, platforms like Shiply connect shipping companies with clients, offering cost-effective and efficient shipping solutions. By leveraging Shiply and other advanced logistics technologies, such as transportation management systems (TMS) and warehouse management systems (WMS), businesses can optimize their logistics operations.Efficient transportation management leads to lower shipping costs and improved delivery times, while effective warehouse management minimizes inventory holding costs and ensures timely order fulfillment. Integrating logistics with other supply chain functions improves coordination and visibility, enhancing overall performance and customer satisfaction. Efficient logistics management also allows businesses to scale their operations as well as enter new markets more easily. Focus on Data Analytics Data analytics can offer valuable insights into the performance of your supply chain. By analyzing data, you can identify inefficiencies, forecast demand more accurately, and make informed decisions to optimize your supply chain operations. Data-driven decision-making helps businesses stay competitive and agile in the market. Implement Lean Principles Implementing lean principles, like just-in-time inventory management and continuous improvement, can eliminate waste and enhance efficiency. Lean practices can streamline processes, reduce lead times, and enhance overall productivity. Continuous improvement ensures that the supply chain is constantly evolving so that it can meet the changing needs of the business and customers.Implementing just-in-time inventory management reduces excess inventory, minimizing storage costs and the risk of obsolescence. Streamlining processes reduces waste and enhances flexibility, enabling the supply chain to quickly adapt to market changes. Continuous improvement nurtures a culture of innovation and efficiency, leading to ongoing enhancements in the supply chain’s performance. Prioritize Sustainability Adopting sustainable practices not only benefits the environment but also leads to cost savings and enhances brand reputation. Incorporating sustainable sourcing, packaging, and transportation methods can reduce carbon footprint and enhance supply chain resilience. Prioritizing sustainability ensures that the supply chain is resilient to external shocks and contributes positively to the environment. Businesses can achieve cost savings through reduced waste, energy efficiency, and lower resource consumption. Moreover, consumers increasingly prefer environmentally conscious brands, leading to enhanced brand reputation and customer loyalty. Embracing sustainability also future-proofs the supply chain, ensuring its viability in the face of changing regulations and market demands. Incorporating sustainable practices aligns with corporate social responsibility (CSR) goals, showcasing a dedication to environmental stewardship and social...
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Social Media Post Templates

Social Media Post Templates
Social media branding and marketing are undoubtedly the foundations of your business growth. Without which you have no identity nor proof to substantiate your product / service. Planning, creating, scheduling and posting are the big tasks that are an integral part of social media marketing. You need to create content to cater your audience, post at the right times to reach them, in order to generate leads. What if there is a set template for each one of this task? All you have to do is ‘fill in the blanks.’ Won’t it be amazing? Keeping this in mind, Managementguru has come out with a Social Media Bundle with ready to use social media posts. Professionally designed templates aid you in guaranteed engagement and at the same time boost your online presence. Loading… What are the special features in this bundle? The social media planner includes Social Media Tracker Post Planner & Weekly Planner Social Media Analysis Planner Content Planners for 12 Months and Montly Evaluation Loading… The good thing is ‘Buy Once and Use it Forever.’ These are planner printables that can be downloaded and printed at the ease of your time. We like to be little old fashioned when it comes to Planner Printables, in that, it is always better to have your notes hand-written in an organized manner and filed accordingly. You can also mix and match the planners to create a planner book of your choice. With our 50 Content Ideas for Social Media, you’ll never run out of inspiration again. The planners included in the bundle are also available individually. But you get to enjoy a whopping 55% discount when you purchase the bundle. Loading… Restaurant Owners, Foodies + Influencers, Private Chefs, Catering Companies and Food Bloggers will find the following 30 instagram templates very enterprising and tasteful. You can edit and customize these Canva designs so they would fit your style! Loading… All these templates are designed not only for food/lifestyle/fashion/fitness bloggers but for entrepreneurs and business enthusiasts too. Promote your skill if you are a consultant or coach, promote your product if you are a business owner, promote your service if you are a freelancer through these resourceful templates. And we can customize templates to match your requirements. You need to contact us through the contact us button available at the top of the page. That’s all. If you need an out and out food template planner, go for our 25 Instagram Templates for your food business. People who sell bakery items and beverages like cup cakes, doughnuts, pizza, cookies, coffee, vegan food will find these pre made templates immensely useful. Loading… Drive traffic to your YouTube channel with these professional and fully editable “Make Money YouTube Thumbnail Templates.” Youtube promotion is the most effective and reliable source of social media marketing. People love to watch videos of different kind and the hook lies in the thumbnail. We have created premade, catchy thumbnails that are perfect for online business coaches, Financial advisors, life coaches, and money vloggers, just to name a few. Loading… Next comes the Aesthetic Instagram Story Icons for Spa owners / Skincare/ Fashion bloggers We need not highlight the importance of Instagram marketing as we all know that Insta pages are the ‘lead generation hooks.’ If you don’t own a Instagram page, you are losing volumes of business. Lately, Instagram is allowing us to include 5 links in the profile page. Instagram stories are magnificient in their performance. So there is a need for us to include appropriate and attractive icons for your story covers in the ‘Highlights Section.’ Loading… From our experience, Instagram and Facebook lead the marketing world...
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Choosing the Right Programming Language for Your Business Software

Choosing the Right Programming Language for Your Business Software
In the dynamic landscape of technology, selecting the appropriate programming language for developing business software is a critical decision that can significantly impact the success and efficiency of your operations. With a myriad of programming languages available, each possessing its own strengths and weaknesses, it’s essential to align your choice with the specific needs and goals of your business.  Understand Your Business Requirements Before delving into the plethora of programming languages, it’s imperative to have a clear understanding of your business requirements. Different programming languages are tailored to specific functionalities, and your choice should align with the nature of your software. Are you developing a data-driven application, an e-commerce platform, or a content management system? Knowing your business needs will help you narrow down the options. Scalability and Performance Scalability is a crucial factor, especially for growing businesses. Consider the potential expansion of your software and select a programming language that can accommodate increased workloads. Additionally, the performance of your software can directly impact user experience. Languages like C++, Java, and Python are known for their scalability and performance, making them suitable for a wide range of applications. Outsourcing Software Needs Another crucial consideration for businesses is whether to handle their programming needs in-house or opt for outsourcing. Outsourcing software development can be a strategic move, offering several advantages such as cost savings, access to a global talent pool, and faster time-to-market. When outsourcing, businesses can leverage the expertise of specialized development teams without the burden of managing an entire in-house department. This approach allows companies to focus on their core competencies while relying on external professionals to handle the intricacies of software development. Businesses often opt for external partners with a full-scale software development team, leveraging their expertise to streamline the development process and enhance overall efficiency. However, successful outsourcing requires clear communication, well-defined project requirements, and careful selection of a reliable outsourcing partner. By combining the benefits of the right programming language with the advantages of strategic outsourcing, businesses can optimize their software development processes and achieve greater overall efficiency in the competitive digital landscape. Development Time and Cost Time-to-market is a significant factor in today’s fast-paced business environment. Some programming languages offer rapid development capabilities, reducing the time and cost of software development. Languages like Python and Ruby are known for their concise syntax and ease of use, facilitating quicker development cycles. However, it’s essential to balance speed with long-term maintainability and scalability. Community Support and Ecosystem A vibrant and active community can be a valuable asset when developing business software. A strong community ensures that there are resources, libraries, and frameworks readily available for troubleshooting and enhancing your software. Languages like JavaScript, with its extensive ecosystem and community support, have become go-to choices for web development. Security Considerations Security is paramount, especially when dealing with business software that may handle sensitive data. Some programming languages, such as Java and C#, have robust security features and are known for their ability to build secure applications. Consider the security requirements of your software and choose a language that prioritizes this aspect. Integration with Existing Systems If your business already has a legacy system or uses specific technologies, it’s essential to choose a programming language that seamlessly integrates with these systems. Compatibility and interoperability can save both time and resources during the development process. Languages like Java and C# are often chosen for their compatibility with various systems. Long-Term Maintenance Building business software is not just about the initial development phase; it’s also about long-term maintenance and updates. Consider a programming language that has a stable and well-maintained codebase, ensuring that your software remains viable and adaptable to...
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