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5 Entrepreneurs who Prove Personal Branding is Critical

5 Entrepreneurs who Prove Personal Branding is Critical
Instead of just telling you why personal branding is essential, it might be more effective to give you some examples of other entrepreneurs who illustrated just how crucial personal branding could be. Here are five people who started as entrepreneurs but knew early on that, as a business leader, it was just as essential to build their own reputation as it was to build the company’s. Whitney Wolfe Herd Whitney Wolfe Herd recently made headlines as the world’s youngest female self-made billionaire when she took her dating app, Bumble, public. She has been in the public’s eye for longer than just recently, though, having been involved in getting the dating app Tinder off the ground, as well as ventures before that in the nonprofit world. Whitney Wolfe Herd has meticulously crafted a personal brand around her wild success, taking the lead in empowering other women to take on leadership roles as well. She’s also built a reputation around standing up for herself when she filed a lawsuit against Tinder in 2014 for harassment. Her personal brand is all about building other women up in the world of business.  Bill Gates A household name around the world, Bill Gates is a constant fixture on the list of the wealthiest people in the world, usually trading places with the likes of Jeff Bezos, Warren Buffett, and Elon Musk. However, he didn’t start rich and famous; he and Paul Allen cultivated a public persona of a couple of “wunderkinds” who were constantly innovating in the world of software and personal computing. This personal brand allowed them to find Microsoft, create a reputation for excellence, and land lucrative contracts with IBM computers. Today, Gates has moved outside of the world of computers and is well-known for his philanthropy. Personal Branding Tips Warren Buffett Warren Buffett’s name is synonymous with being an expert investor, and this reputation didn’t come around by accident. From an early age, Buffett was constantly looking for ways to turn his money into more money, but he had to build a personal brand to get people to trust him enough to invest in his company. Without a proven track record of success, Buffett had only his personal brand to convince his friends. And convince them he did, along the way founding one of the most profitable companies in the world, Berkshire Hathaway. Elon Musk More people probably know Elon Musk’s name than either of his businesses, Tesla or SpaceX, and that’s because his personal brand is larger than life. A self-made billionaire, Musk was involved in two massive buyouts when he was young, helping to cofound Zip2 and PayPal and receiving a big payday when Microsoft and eBay acquired them, respectively. Elon Musk has long proven himself a visionary, and when he speaks, multiple industries listen; his Tweets have been enough to affect the stock market. Musk proves that there’s a lot more to business than just a fancy logo (but if you need help designing a logo, check out LogoCreator, where you can do it for free). Richard Branson The final entry on our list is Sir Richard Branson, an Englishman who founded the Virgin Group and is one of the world’s wealthiest men. His entire company is built around his fun, energetic, adventurous brand, and has become an innovative and daring company. Branson’s company follows his lead, and most people know his name and what he means. He’s a successful example of an entrepreneur whose personal brand could take his company to incredible heights. All of these insanely wealthy people started out as simple entrepreneurs, but they grasped early on the importance of getting publicity around their personality...
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Top 5 Benefits of Outsourcing Security for Your Business In 2021

Top 5 Benefits of Outsourcing Security for Your Business In 2021
As a business owner, you will feel completely at ease knowing that your company’s properties are safe from external breaches. Whatever the company’s size or nature is, whether it is small or big, wholesale or industrial, it is guaranteed to have a set of diverse holdings and assets like computer equipment, data, and other costly products that are at risk of being stolen. Professional security providers help you keep the appropriate security frameworks in place, such as automatic software configuring, DNS infrastructure, intrusion detection systems, anti-malware, anti-phishing software, authentication systems, and so on. Surveillance security cams and other technology are often used to reduce the risk of properties being exposed to unauthorized users and customers. According to reports, commercial fraud in the UK increased threefold from 2008 to 2015(it was reported to be worth £613 million). The adversary might not be a possible break-in or burglar only; it may even be carried or assisted by your clients, staff, or management teams. Without further delay, let’s discuss the top 5 benefits of outsourcing security for your business in 2021 Stacked Security Optimization Techniques & Global Expertise At a reasonable price, security service support comes with years of professional experience, expertise, and a comprehensive range of tools to identify security risks, upgrade technologies regularly, and mitigate potential threats. Outsourced security experts can see a lot more malicious behavior than the non-professional security staff with their diverse and professional experience. In a broad sense, the most significant advantage is that they deliver more expertise to the table. As a result, they’re more likely to be conscientious and receptive to potential security threats in the long run. Decrease The Potential Risks Establishing a company’s defence is no simple job. It encompasses various risk factors, including rivalry, laws and regulations, marketplaces, debt levels, and technological changes. Most of the company security risks that come their way are managed by outsourcing security companies, who have a range of technical knowledge and experience, especially regarding audit and compliance issues. Cyberattacks are also substantially reduced with controlled IT support. Risk management programs are created by outsourcing agencies and are customized to the needs of the client. They assess all potential risks and devise a strategy to implement in a security crisis, resulting in substantial reductions in losses and expenses. Rapid Implementation of New Technology A well-run outsourced IT firm would have the necessary talent and capital to start and execute new ventures rapidly. The ability to manage and deploy the same task locally could take a long time to find the right individuals, train them, and provide the software and hardware resources they need. On the other hand, Outsourced IT services have years of cumulative experience in a broad range of services. As a result, you can save energy/cost right from the start of the project. Continuous surveillance and security : A security firm will provide you with security services the whole day, regardless of your operating hours. Video monitoring, security guards, alarm systems, and other security services will be offered. Don’t let security services become a constraint for your business. Rather, hire an outsourced security expert team that will enable you to focus on what you do finest: running your company efficiently to boost profitability. It helps to prevent the failure of an enterprise As previously reported, a security firm will safeguard all of your valuables and sensitive details while ensuring full confidentiality of your financial data. This will prevent your rivals from gaining access to your internal data, which could harm your business operations. Furthermore, there is no risk of robbery since every section of the office is supervised and guarded. For limited access to...
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How to Ship Wine Safely Overseas

How to Ship Wine Safely Overseas
Wine is a very temperamental product to ship, with temperatures, light exposure and awkward bottle shapes and sizes, along with the fragility of the product proving a lot to think about before sending your bottles overseas. When you’re sending such a product, you want to be confident that it will arrive to its destination safely so that you can look forward to benefitting from all your hard work and receive profits and greater brand recognition. Here are some simple tips to ensure that your wine order arrives safely. Make Sure the Bottles Are Packaged Well It is best to make sure that wine bottles don’t have any chance to move around while in transit and there are a variety of ways to make this happen. Firstly, use cardboard boxes to stand the bottles upright, clearly stating on the box the way up that the package should be handled. The best cardboard for the job is double walled and highly durable. Then, ensure that all empty spaces in the box are filled either with cardboard dividers, bubble wrap or air pockets to stop the bottles meeting each other. If there are no cardboard boxes on the market that fit the requirements of your wine bottles either due to shape, size, or weight, then it is best to source a company that can produce custom made boxes. With companies like these, you are often able to choose a corrugated cardboard option, which might be slightly pricier but provides maximum protection for your bottles. Understand Shipment Regulations and Wine Shipment Laws There is no point in just sending your bottles off into the unknown; you’d just be wasting your time and money once the packages get turned around and either sent back to you or held in up customs. Therefore, it’s best to know what you are setting yourself up for in the beginning, so make sure you read up about state laws and regulations, weight and size requirements and the climate that you can expect in different destinations. If this sounds like a lot of extra paperwork, then shipping insurance companies such as Cabrella can handle these details for you and insure your wine to arrive in almost any country without any legal issues. Check the Packaging Suits Your Particular Wine Not all wines should be sent standing upright – it depends what wine you are dealing with. Wines that have more age will likely have been stored in their cellar/warehouse lying down to prevent disturbing them too much and letting the cork dry out. This means that it’s best to also package them this way to receive the best feedback on their quality. Furthermore, remember that sparkling wines have a lot of pressure and a greater area of exposed cork which means they need to be treated with even more precaution. White wines might also need to be shipped at cooler temperatures. There are many things to consider when ensuring your wine order arrives safely to its destination; however, if you follow these tips and keep your bottles safely packaged and understand how they need to be treated, they should arrive ready for...
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4 Benefits of an Agile Workplace

4 Benefits of an Agile Workplace
As workplaces and work practices change, the need for agile work environments is increasing. Agile work environments are built on the philosophies and values that a business holds dear. By knowing their goals and the culture they are going for, businesses can put in place various measures that make their workplaces more agile. Agile workplaces focus on flexibility and productivity, putting measures in place to ensure employees have the flexibility to work how they feel they would be most productive. So, what are the benefits of an agile workplace? Reduced Costs and Better Office Utilization There are two problems that come with having an office; it is expensive to maintain one and it is under-utilized most of the time. Agile workplaces help solve both of these problems. When people work remotely, a business can reduce the amount of real estate it leases which reduces costs. The office can be left for people who rotate in and out of the office. Agile workplaces make use of all the space available to them. By only leasing the amount of space they need, businesses can ensure no space is wasted and even when there is space left over, businesses can still find a use for it easily. Improved Collaboration Collaboration in an agile workplace is now possible due to the technology. When people are working remotely and do not need to come to the office, meetings can be set and attended no matter where they may be in the world. Using a scheduling app such as the one developed by Trinity Integrated Solutions, businesses can schedule meetings and appointments and ensure everyone who is supposed to attend knows they are required to. Instead of emails that can go unread for hours or even days, now employees can receive replies in a few seconds or minutes, thereby helping remove the friction that makes it harder for people to work together, especially if they are in different locations. Additionally, the use of instant messaging apps has made it easier for employees to have conversations when it is most convenient. It Improves Job Satisfaction Giving employees the freedom to not only work on their own schedules but to also work the way they feel best suits them has been shown to increase job satisfaction. The result of this is improved job satisfaction that leads to increased motivation, improved productivity and better outcomes overall. Talent Acquisition There is an increased number of people who prefer to work where they are and on their own schedule. Businesses with agile workplaces do not lock themselves out of acquiring great employees to whom flexibility and an agile arrangement are important. Agile workplaces are becoming the way of the future, with more businesses doing away with the way workplaces used to be set up. Now, employees can enjoy working how they work best. This has benefits for both the business and its employees. These benefits, which include reduced costs, increased productivity and more, are the main reason why more businesses should consider turning their workplaces into agile...
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How Employees Can Help Market Your Brand

How Employees Can Help Market Your Brand
Marketing your brand is one of the core factors in getting your name out there, and your employees are one of the vital components that can make or break your business. These are two peas in a pod. It might be obvious that a good team are the backbone of a business just from the work they do; however, there are other ways in which your employees can help market your brand. Here are a few ways your team can help get the word out. Make Sure Your Employees Know What Your Company Stands For One of the most important factors for employees to know is what your company stands for. It is more common that those in a managerial position understand your company’s ethos and the core values of the employees that are more likely to interact with your customers every day. Not only could this be doing damage to your brand, but it is also unfair to expect employees to market the brand if they are unaware of what it is they are actively marketing. So, make sure this is clear-cut across all areas of employees and especially those who are at the front of your business every day. Make Sure Your Employees Are Happy Unhappy employees certainly will not be a walking endorsement for your brand, or at least not in a positive light. Employees that are listened to feel secure, valued, and are happy; this will go a long way when it comes to how they communicate with customers, but also how they talk about the brand in their spare time. Energy is infectious, and if employees seem happy to work somewhere, and customers can feel it, customers are more likely to be drawn to the brand. In fact, a Linkedin study suggested that while only 3% of employees are likely to share company-related content (a personal endorsement), that 3% gained a 30% increase in traction towards website traffic! Make Merch to Be Proud of The afternoon break when everyone walks out and goes off to get their lunch is a key time for advertisement. We will often have logos on our shirts or a little key lanyard, making it apparent where we work, but it is something that we have all seen before. If you want your employees to stick out, then invest in some merch that will be a little more eye-catching. Think custom converse shoes or bags and let them make a statement. Get Blogging Written content is one of the best ways to draw people to your website and keep them on there. Each of your employees will have a good understanding of your business and will be able to come up with unique content that will help generate leads and promote sales. This is another great way to keep the blog up to date as you can incorporate more personal or day-to-day work posts to show the fun and human side of your...
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