Disclaimer: This content is curated and since information related to digital marketing is available aplenty on the Internet, I thought of compiling data in a sequential and comprehensive manner for the benefit of the readers.
You will find a wealth of information on content marketing, email marketing, PPC, social media marketing and SEO.
Lot of interesting images from Pinterest have been supplemented for the benefit of my audience.
One of the easiest, fastest and cheapest ways for businesses to reach consumers today is via the Internet.
Digital marketing, also known as Internet or online marketing, is quickly replacing print, television and radio advertisement as the marketing approach of choice for businesses of all sizes.
Recent research revealed that 1 in 4 of every business-advertising dollar is dedicated to Internet marketing.
Digital marketing uses internet connected devices such as smart phones, laptops and tablets to engage customers online via technologies such as web and email in conjunction with digital customer data such as characteristics and behaviour.
Channels include display advertising, search engine optimisation (SEO) and search engine marketing (SEM).
It also includes email, RSS, blogging, podcasting, video streams, social networks and instant response messaging.
If you are looking for an edge over your competitors, a digital marketing strategy can provide many benefits to today’s savvy business owner.
Wide reach to internet users in a single click.
A well planned and targeted digital marketing campaign can help your business reach your target audience at a lower cost compared to traditional marketing tactics.
Your website is available to your target audience 24/7.
Increase customer retention and loyalty:
Engage with your customers in a more personalised way when you advertise your products and services.
Community building and reputation:
Social media provides the perfect platform to build customer loyalty and build strong online reputation.
Provides the possibility for an immediate response and feedback from today’s connected consumer.
Track your online campaign’s success in real time.
Online marketing doesn’t only revolve around your website. Although this is an important part of it, you should be aware of other channels that will aid your digital marketing strategy.
Whether you’re looking at low budget or blow–the- budget campaigns, these forms of digital marketing are ideal for small businesses as you can adapt your activity to suit your financial situation:
1. Content marketing
Your website is a powerful tool within your marketing strategy. Most of the time this is where you will be directing your customers to when you engage with them so it’s important to ensure you have interesting content to keep your customers on the site for longer.
Start by keeping an interesting blog so that you can share relevant content with your customers and draw them to your site.
With new technologies, more people are reading content on their mobile phones and tablets than ever before. It’s important to ensure your website is easy to browse and interact with on these different devices so that customers can have a good user experience on the move.
2. Search engine marketing
Stay ahead of your competitors by driving traffic to your website using Search Engine Optimisation (SEO).
It works by optimising your site to increase its organic ranking in search engine results (for example how high up you would appear in a search list on Google), so that customers will be more likely to visit your site.
Search engine marketing focuses on improving your ranking using specific methods such as improving your use of keywords (words and phrases relevant to what you do on your site).
You can find out more information on how to improve your SEO with Google’s Webmaster Tools.
3. Pay-per-click advertising
Pay-per-click (PPC) is an advertising model that helps to drive traffic to your site using a clickable advert (known as a banner ad), which is hosted on websites or search engines.
The advertiser pays the publisher (the website owner) for the amount of times the advert is clicked.
PPC relies on the use of effective keywords or phrases, together with well written website content that will engage your customers enough to click on your links and visit your site.
You’ll see examples of these ads on popular sites like Facebook or search engines like Google.
You can set your own budgets and turn the advertising on and off when needed so it’s a great option for small businesses looking to test different marketing channels.
4. Email marketing
Email marketing is a great way to build your target customer list in a cost–effective way.
Once subscribers have opted-in to receive information from your business, you can then contact them directly with offers, promotions, engaging content and news.
Make sure you address emails personally and only send content that is relevant and engaging to ensure your customers always read it.
There are a range of email marketing services available with a variety of packages to suit businesses big and small.
Most email marketing services offer the ability to track results so you can see how many people have read your email and even what links they are clicking on within it.
5. Social media marketing
Social media has become one of the most powerful marketing tools a business can have.
It allows businesses to get in touch with their customers on a more personal and interactive level by using platforms like Facebook, Twitter, Google+, YouTube and more.
It doesn’t have to cost much either. There are options to allocate budget to pay for advertising and promote your online content to wider audiences.
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