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Local SEO Guide 2019 for Small Businesses

Local SEO Guide 2019: Rank Your Local Business In Google Maps 3 Pack


For all types of small businesses, local SEO is considered to be very important. There are approximately 4 out of 5 consumers who use a search engine to get local information.

This indicates that if your business is not optimized enough to be part of the local search engine, then you will miss out on almost 80% of the customers online. 

To learn how to do SEO with the help of the best local SEO services, this article will act as your comprehensive guide.

local seo guide 2019
What is local SEO?

The job of the local SEO is to promote the goods and services of a business to local customers and prospects. 

To provide the correct information, the local search engine heavily relies on factors such as the links, profile pages, citations, and local content. This helps in delivering the most relevant yet accurate results to the user. 

 

seo elements

 

Understanding the local SEO tactics

To make your presence known under the local SEO search results, there are three main things you need to do.

The things you need to do is optimize your Google My Business profile, improve the on-page SEO through website updates, and try excelling on the World Wide Web. 

Although these three tactics might sound a bit overwhelming, you can perform them perfectly, with a little perseverance and patience. 

Google My Business

The Google my business is the ultimate “crème de la crème” for local SEO search. This is because Google understands and feels very much comfortable in verifying and showing support.

Therefore, this is the ultimate tool that will help your business meet all the requirements of Google. Once Google can verify your business, it will initially reward you with a sidebar space in the Local Google search.

However, to be ensured that you are optimized under Google My Business tool, take the help of Google post in your account. Try encouraging your customers to leave positive reviews and reply only to the authentic ones.

Updating websites

Unlike optimizing the account of your Google My Business tool, five website updates will help you to improve the local SEO.

The updates are, improve the internal structure of linking, optimize the URL, meta descriptions, title tags, headers, and contents, add location pages, and create top-notch content.

Rather than that you also need to make your website user-friendly for all the online consumers.

Engaging with the Wild Wild Web and the Directories

After you are done with the above-mentioned tactics, it’s time to move to the next level. You now need to use your directories, NAP consistency, and inbound links to take your business near the end of success.

If steps are done carefully in the process, then there is no one to stop you to reach the top search results on Google.

Author Bio

Ravi Sharma

Ravi Sharma, CEO of Webomaze is a highly enthusiastic entrepreneur. His love for making every business reach the greatest heights in their industry made him establish his digital marketing company delivering the best local SEO services.

He has got a great grip on the idea of effective SEO process and tactics which are vital for virtual exposure. He is a fun-loving person and a keen traveler who always hunts to find adventure in new places.

ravi sharma ceo webomaze

Types of local SEO tools

There are numerous types of tools used by the local SEO services, and some of them are mentioned below. They are

  • Whitespark location citation finder.
  • Moz local.
  • Screaming fog.
  • Ahrefs.
  • Buzzstream.
  • BrightLocal.

The above-mentioned are widely used in the process of optimizing your local SEO search rankings for business to get noticed.

Conclusion

The information provided in the article will allow you to have a complete understanding of the local SEO and how it can be improved and used properly so that your business is visible on Google top search list.