As Halloween the beloved festival observed in many countries is fast approaching, the retail market is like steaming hot. Manufacturers and Marketers are on a constant roll to maximize the sales volume with a decent margin. Christmas follows suit and the market enthusiasm is never going to boil down. People will be on a “Shopping Spree” and will definitely not mind spending a few extra bucks on their purchases. So, how the retail market which is going to be the shopping hub react to this “Mega Holiday Shopping?”
Holiday #ecommerce sales are important for many online retailers
In some cases, small business owners might see a significant portion of total annual sales in just a couple of months. Understanding what to expect in terms of growth or trends may help with planning your holiday season. The holiday shopping season will start long before #Black Friday or #Cyber Monday. In fact, at least 25 percent of holiday shoppers in the United States will purchase a Christmas gift before Halloween.
Year after year, online retail sales outpace retail sales overall, and 2015 will be no exception. But regardless of where a product is sold, it will be a good year for retail.
4 Predictions for the 2015 Holiday Shopping Season
Early shopping, Ecommerce Sales Growth, Improved #email marketing, and #mobile commerce will be among the most important ecommerce trends during the 2015 Christmas shopping season, which lasts from the end of October through December 24.
Two things will make email even better this holiday season
First, expect to see more companies automate email messages, so that when shoppers make a holiday purchase they will see follow up messages that are designed to make additional sales and retain those holiday customers all year long.
Second, email marketers are getting better at segmentation and personalization, which, in turn, should make an already effective #marketing vehicle even better.
Three factors will continue to push growth for mobile ecommerce
First, even more sites are responsive and mobile optimized. Having a responsive website is not a competitive advantage in 2015; it is a competitive requirement.
Second, as smartphone screens get larger, mobile ecommerce becomes easier. The Samsung Galaxy S6 is 5.65 inches tall and 2.78 inches wide. The iPhone 6 Plus is 6.22 inches tall and 3.06 inches wide with a 5.5 inch HD display. On devices like these, it is simply easier to shop.
Third, mobile payment options are improving, again making it easier to shop from a smartphone.
How to prep your ecommerce store for holiday shoppers
Even though it’s only early October, if you’re online #retail business isn’t already gearing up for the holiday season, you may miss out on revenue. So what should you and your staff be doing now to ensure your ecommerce store is able to handle the extra holiday-related traffic?
Ultimately the customers must leave your store as happy individuals, sated and pleased. They should feel that they have got the worth for the money being shelled out. Online stores have the additional responsibility of making every shopper feel important through proper and polite interactions (pop-up messages and email notifications), on-time delivery and authenticity.