Follow ManagementGuru Net’s board Marketing and Product Management on Pinterest. Enrich yourself with info on current marketing trends and how internet helps you in optimizing your customer relationship and experience. It is no surprise that social media has changed the face of digital marketing, or marketing overall for that matter. The transition is so smooth that the line between traditional and digital marketing has been off-set and a great many companies are finally accepting the fact that to win in marketing they ought to have a solid digital #strategy and that strategy should probably include using social media. Following are my top 7 predictions for digital marketing trends in 2015. Email marketing will need to become smarter. Brands that succeed at being human will win. Content marketing will (finally) become about true value. We’ll begin to see a decrease in the number of online marketing strategies businesses employ. Brands who use social primarily for “pushing” sales will die out. “Mobile-first” will replace “mobile-friendly”. Content marketing will become integrated company-wide. Courtesy – 7 Digital Marketing Trends That Will Dominate 2015 New Business Tools & Resources for Marketing Agencies from HubSpot   How to Find and Tell Stories to Maximise Your Business Opportunities from Sarah...

What are the advantages and limitations of ratio analysis? Advantages: It is an important and useful tool to determine the efficiency with which working capital is being managed in a business organization. It is a ‘health test‘ for a business firm in that it can gauge whether the firm is financially healthy or not. It aids the management of business concern in evaluating its financial position and performance efficiency. It clearly shows the trend of changes in the market position (upward, downward or static), as it covers a number of previous accounting (financial) periods. The progress or downfall of a firm is clearly indicated by this analysis. It assists in preparing financial estimates for the future (financial forecasting). It facilitates the task of managerial control to a great extent. It helps the credit suppliers and investors in deciding upon a business firm as a potential investment outlet or desirable debtor. Ideal or Standard ratios can be established which can be used as reference points of comparison for a firm’s progress over a period of time. It communicates important information with relation to financial strength, earning capacity, debt (borrowing) capacity, liquidity position, capacity to meet fixed commitments, solvency, capital gearing, working capital management, future prospects etc. of a business concern. This analysis is also useful for bench marking purpose- to compare the working result and efficiency of performance of a business enterprise with that of other firms engaged in the same industry (inter-firm comparison). It helps the management to discharge their basic functions of planning, coordinating, controlling etc. It serves as an instrument for testing management efficiency too. It acts as a useful tool for deciding on certain policy matters. Limitations: Accounting ratios calculated based on ratio analysis will be correct only if the accounting data on which they are based are correct. It is only an analysis of past financial data. In certain cases ratio analysis might prove to be misleading with regard to profits. Continuous fluctuation in price levels ( or, purchasing power of money) seriously affect the validity or comparison of accounting ratios calculated for different accounting periods and make such comparisons very difficult. Comparisons become difficult also on account of difference in the definition of several financial (accounting) terms like gross profit, operating profit, net profit etc. There is lot of diversity in practice as regards to the measurement of ratios. Different firms use different accounting methods and the validity of comparison is severely affected by window dressing in the basic financial statements. A single ratio will not be able to convey much information. This analysis only gives part of the total information required for proper decision-making. This should not be taken as a substitute for sound judgement.  It should not be overlooked that business problems cannot be solved mechanically through ratio analysis or other types of financial analysis. Follow ManagementGuru Net’s board Accounting – Financial and Management Accounting on...

How to find a job you love and do it with passion (not for people who want to become billionaires) a. Self-Discovery:  Try to find out what kind of activities you enjoy doing the most and explore if you could turn that hobby or free time activity into a revenue generating source. When you do something with the single aim of earning money or generating profit, an unnecessary pressure comes and sits on your shoulder and presses you down. Follow ManagementGuru Net’s board Interview Prep on Pinterest. For example, if you like music, you could set up a band with like-minded individuals. You may ask how you can even compare the sophistication of a blue collar job with this kind of free-lancing. The issue here is job satisfaction and ultimately the effect of job dis-satisfaction on your health physically or mentally (Of course both are inter-related). If you love gardening, you can always set up a nursery and serve your community. Procure unique saplings and educate the masses on how to keep a small garden. And believe me, people are longing for green atmospheres and there is always scope for you to extend your services into landscaping. Tags:  To know the kind of person you are, the kinds of activities you enjoy doing, activities you are doing those are not satisfying to you. b. Personal Identity: The highlight of doing something that you love for a living is that, it reflects your personal identity. Try finding a way to make money doing the things you like to do. Quit doing a job that creates mental and /or physical problems and gauge whether it is directly associated to your job dis-satisfaction. Tags: Personal Identity, Job dissatisfaction. c. Simplify Your Life: Simplify your life so you need less money, allowing you to engage in activities that are satisfying to you, even if they make little or no money. This works out well if you are a single/unmarried person, but when you raise a family it becomes a tough task to make the ends meet and you may start doubting your own abilities to make money. Modern world with all the technological advancements has made man lethargic and technology-dependent. Your son/daughter may not go with your ideas and treat you as an alien if you want to be any different from others. Tags: Simple life, Satisfying work We are able to see a lot of people who work for the IT industry suffering due to their weird work-hours, mental pressure and work-life imbalance. People at one point want to break the hell loose and get out of the monotony. Our education system also plays a big role in shaping the destiny of the future generation. Youngsters must be encouraged to pursue something they are good at and are willing to do. This is all easier said than done.  But you will know you have found the right path for yourself when you get up each morning eager to face the day to do the things you like doing and which financially support you. This article is written based on the publication of Prof. Sydney Ross Singer, Medical Anthropologist. To see his posts on academia.edu visit this link...

THE BEST FINANCE DECISIONS EVERY ENTREPRENEUR MUST MAKE Tony Robbins is an American life coach and self-help author. He became well known through his infomercials and self-help books, Unlimited Power, Unleash the Power Within and Awaken the Giant Within. Tony Robbins is a catalyst for change and a strategist for success. He creates change in minutes, when normally it couldn’t be accomplished in years. An Inspiring Quote: “To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.” Tony Robbins is an entrepreneur, best-selling author, philanthropist and the nation’s #1 Life and Business Strategist. A recognized authority on the psychology of leadership, negotiations and organizational turnaround, he has served as an advisor to leaders around the world for more than 38 years. https://www.tonyrobbins.com/ https://www.youtube.com/tonyrobbinslive   https://gumroad.com/l/wqbu...

6 Things a Manager Can Learn From MS Dhoni Leading from the front Staying cool Sharing the due credit with fellow-men Encouraging team members to make them better performers Staying Grounded Resource Utilization No, this article is certainly not about our Indian Cricket team’s captain; but he has a lot to offer to prove my point. Yes, I was contemplating about the various leaders- both in the political and economic sectors and how their attitude and perspective has a direct effect on the followers or sub-ordinates. I thought it would be good to start from M.S.Dhoni, the all powerful leader in his own way standing tall and cool. Don’t miss this powerpoint: The powerpoint given here depicts the different leadership styles pertaining to an organization – be it business, service, non-profit or educational. The motive may differ for each of the listed organizations above but all have to function effectively to reach that ulterior motive. There can’t be a second thought or opinion on this and how the emotional quotient of a leader impacts employee motivation and engagement is something phenomenal. It is directly evident from the functioning style of the employees and their attitude even when you just enter an organization. The impact of leadership styles on employee motivation and performance from Shyama Shankar My Bad Encounter: Recently I had been to a dermatologist for a consultation and even before I could inquire about the doctor’s availability, the girl at the front desk was very particular to know if I would be willing to pay three hundred bucks. I was taken aback to know that the fee was two hundred bucks for visiting during regular hours and three hundred for late hours (It was a sunday and late hours meant visiting the doctor after 12 noon). The hundred rupees did not matter to me at all  but the way in which the man has trained his staff to put the patients into an uneasy position made me think – “Where service has to be the motto of his profession, money has REWRITTEN the ETIQUETTES in it own cruel way.” Matched Leadership: How to Use Leadership Styles Effectively Leadership style is one of the most debated topics in management which has influenced a great number of managers and employees. Leadership style extensively influences employee’s commitment and dedication. A participative and democratic kind of leader creates a positive work atmosphere, a coercive leader creates an unbalanced  and negative atmosphere; nevertheless all kinds of leaders create a serious impact whether negative or positive. Transformational leaders provide a vision and a sense of mission, inspire pride, and gain respect and trust through charisma, as opposed to a simple exchange and agreement,(Bass et al.1990) whereas Transactional leaders communicate with their subordinates to explain how a task must be done and let them know that there will be rewards for a job done well (Avolio et al.1991). Laissez-faire leadership is a passive kind of leadership style, seen as not caring about other’s issues. There is no relationship exchange between the leader and the followers. It represents a non-transactional kind of leadership style in which necessary decisions are not made, actions are delayed, leadership responsibilities ignored, and authority unused. Now it is time to enjoy some funny quotes on Leadership: Only one man in a thousand is a leader of men — the other 999 follow women. Groucho Marx First rule of leadership: everything is your fault. A Bug’s Life The problem with being a leader is that you’re never sure if you’re being followed or chased. Claire A. Murray The key to being a good manager is keeping the people who hate me away from those who are still...