Why Inbound Marketing is Crucial to B2B Success Business consumers continue to reject traditional marketing strategies, while they are more interested in collecting info and learning about products before they buy without all the pressure of a regular sales pitch.     Pic Courtesy : Hubspot Kindling the interest is the best bet to reach a customer and begin building a relationship that will be rewarding down the line. The important thing is that inbound marketing makes it apparent that you care about their needs and want to guide them through the decision-making process.   Click this link to view and save popular Infographics on Inbound Marketing. Things You Didn’t Know About Inbound Marketing As we have moved into another fresh year, it is the right time to consider  your inbound marketing efforts.     What is Inbound Marketing? It is a marketing technique that focuses on helping your customers find you rather than going out to get your audiences’ attention. It is not about shouting out loud and propagating your product/ service’s unique selling propositions. It is about providing value to your customers – something that gives them information or is beneficial to them. It is about looking at various avenues for content marketing and driving traffic to your site. It is about channelizing blogs, podcasts, eBooks, videos, ezines, SEO, Social Media Marketing and all other types of content to invite  your customer.  Content marketing is the trend and doing it right is essential and not a choice.     Read this blog post on B2B Marketing Strategies that will help small business owners to capture the millenial market through content-driven lead generation. http://triple20.com/b2b-marketing-strategies/ Creating Content that brings Huge Traffic + ROI Break down your content marketing strategy Pretty much any good content marketing strategy has some combo of these goals: Raise brand awareness Generate more search traffic (target specific keywords) Improve search rankings (get backlinks) Drive email subscriptions / generate leads That’s how you should approach content marketing. Focus on three or four main types of content: Social-viral content (drives traffic, builds awareness) Evergreen content (keyword-focused, performs well in search) Link-earning content (generates links from other sites and publishers) Lead-gen content (upgrades or downloadable pieces in exchange for email address) Each piece you publish should help you PULL OFF at least one of your goals, but it doesn’t have to accomplish all of them. Pic Courtesy: Inbound Marketing Landscape Capturing search traffic Evergreen content is purpose-built for search. It’s there to GIVE answers to search queries or give guidance on particular topics that are often searched by a target market. Today’s Investment, Tomorrow’s Profit The investments you make today in THE FORM of helpful resources for your customers through blogs, email content  more actually turn into long term profits. The information you have compiled will continue to be searchable for all clients in the future and will continue to earn returns on a consistent basis. When done right, your web presence can be your single best salesman. What’s the Difference between Content Marketing and Inbound Marketing?   Both types of marketing occur online. Both CONCENTRATE on building  lasting relationships with leads, prospects, and customers. And they’re both focused on the creation of valuable content that educates and entertains audiences. Content marketing can improve brand awareness and visibility, generate leads, nurture leads, and ultimately convert them into customers who are ready to buy, and want to buy from your brand. Though inbound does rely heavily on content and it wouldn’t exist without it: it also includes other activities like, Marketing automation, Technical SEO, Product or service trials, Website design, and interactive tools all of which may fall outside of the scope...

Keep Making Awesome Viral Content “The first lesson in constructing viral content is having the strength, courage, and self-confidence to get in touch with your own feelings, thinking about what profoundly affects you. Ultimately virility is all about helping others express their reluctantly shared feelings while doing so from a safe distance.” Ken Poirot, Go Viral! Sometimes I feel that Twitter is better than Facebook for marketing as Twitter is an open platform where you can merrily promote your products all year round without spending a cent. On the contrary, Facebook though allows us to build a nice fan page, only 5% on an average see the products we promote through paid advertising. Provide a Solution to a Pressing Issue: Before writing anything, put yourselves in the shoes of your audience to see how your content may be able to solve their problems. Find burning questions using online forums, discussion groups and your customer support team. Also ask customers on social media what they need. Be An Expert in Your Field: Posting content that you are an expert in provides an ideal opportunity to implement a myth-busting topic. Depending on the content, use videos, infographics, checklists, listicles or how-to guides. Evergreen Content Stays for Longer: Trending topics have tremendous search and engagement benefits, so why not get the best of both worlds. You can create evergreen content and combine it with some of the hottest topics everyone is talking about. Find and Connect to the Right Niche: Many users love engaging and sharing content within their niche which presents an unique opportunity. Creat appealing and shareable content that appelas to them and they will post and re-post your content time and again. Effective content marketing is about mastering the art of story telling. Facts tell, but stories sell. Good content isn’t about good story telling. It’s about telling a true story...

How to Find Profitable Long Tail Keywords Did you know 70% of search traffic comes from LONG TAIL KEYWORDS where the focus is on intent and search user needs. New SEO techniques embark their focus on long tail searches to increase conversion rates and enhance performance metrics. Keyword Research The first step in any professional campaign is to do some keyword research and analysis. Keywords are phrases that people coin to find what they are looking for online. So, the wise thing to do is to write blog posts around a particular keyword phrase rather than a single keyword. You have to think like a common man when you want to promote your product. For example, if you are offering info on weight loss, you might want to specify the keyword phrase in such a manner to target the right audience looking for that particular information. See the following screenshot: How beautifully Google search gives you a clear idea on the popular search terms keyed in by people while looking for weight loss info is simply amazing… You can start from here to narrow down your keyword phrase and expand your ideas around it. Your focus should be on creating content to provide real value to the audience. And also focus on the audience it will attract. Why Long Tail Keywords are Important for SEO? Long–tail keywords are more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase. Is a good product alone is sufficient for the selling to happen? A BIG NO. You might be having a good product, a great service, but does the world knows about it? Did you know, most of the users don’t  like to visit the second page of Google search? Such is the ferocity  of competition now-a-days and SEO optimizes your content to make search engines love your web pages. How to find Profitable Long Tail Keywords? It is much easier to rank for long tail keywords than for more common keywords. Another benefit is  that, although these keywords are used less in search, the visitor that finds your website using them is more likely to buy your service or product. If for example, a user intends to purchase a running shoes online, see the keyword variants offered by leading online giants to get listed in the first page of Google. “Running shoes for men” is the most common keyword phrase supplemented by “sports shoes” + “best prices” to attract target customers. Following are some of the best tools for finding long-tail keywords in any niche.  1. Google Search: 2. Answerthepublic: 3. Google Auto Suggest: 4. Uber Suggest: How to use Übersuggest for your keyword research and quickly find new keywords not available in the Google Keyword Planner. 5. Long Tail Pro: 6. Quora: Some of the questions asked in this platform are high volume keyword themselves, while others might help you in brain storming new ideas for your niche-related topics. Other useful but little known tools: Exploding Topics Google Webmaster Tools Google Trends Scrapebox Keywordtool.io Soovle HitTail WordTracker Keyword Tool Bing Keyword Research Tool Leave your comments...

“Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.” The benefits of blogging need not be confined to just focusing on making money but the added benefits that come with blogging in the long run. 1. You tend to become a better writer and thinker Once you start blogging, you’ll find yourself becoming a better writer and thinker. Mastering content takes creative imagination…. And in the due course of creating great pieces of content for your blog, your research skills also improve. 2. Establish yourself as an expert  Blogs are amazing tools to help people establish themselves as experts in a field or niche. We all have some kind of interest and expertise to share with others. If you’re able to produce great content on your blog and/or have a unique point of view on the topic, then be assured that your future audience will recognize it and reward you for it. This web hosting guide from Digital.com will help small businesses and startups find the best web hosting company for their business. Read on: The Best Web Hosting Providers Of 2021 3. Increase your self-confidence  The more involved you become with blogging, the more your creative juices will flow. That’s one reason why blogging is so popular. As you gain knowledge about your topic, the confidence you’ll build in your followers and most importantly, in yourself, will soar. 4. Make friends and have fun With practice and a little effort, you can easily build your base of blog fans and followers. As you become known as an expert in your niche, you can inspire, encourage and help your followers make a difference in their own lives. Along your blogging journey, you will make new friends and connections throughout the world. 5. Make money from your blog  Blogging can also have financial benefits. You can place ads and receive affiliate commissions by promoting products of established online retailers. And you can sell your own digital products and...

Pro Blogging Tips for Beginners This post brings you very useful information from pro-bloggers in the likes of Jeff Bullas. For some blogging may be a passion… For some blogging is a pastime… But lately… Blogging has become business… Blogging is the source of income for many… Follow these excellent tips from blogging and digital marketing experts that will guide you through all the hassles. I have tried to summarize the key points that will give you a fair idea about the blogging bascis. Here they come… A. Top 5 Tips That Can Make You a Successful Blogger 1. Get started with the right platform The very first challenge will be  choosing the right blogging platform. There are a lot of free blogging platforms  like Tumblr, WordPress, Blogger and Type Pad. All these offer free design themes that can be customized to suit your purpose. But it is always better to go for a self-hosted blog if you plan to convert your blog as a business in the long run. 2. Consider integration Getting your blog integrated with an existing website in order to build the content is good for SEO and also make the search engines fond of your content. SEO is all about keywords in your content  and concentrating on this aspect becomes inevitable. Long tail keywords attract lot of traffic since the competition will be less. 3. Finding a niche Your blog must talk about something spectacularly specific or offer solutions to specific problems to please both the readers as well as the search engines. 4. Write about something that you love When you write about something that you are passionate about, you will enjoy doing it and you will also be good at it. 5. Offer something of value The blogs you write must be of something that the readers will value. This means you must offer them something in return for spending time reading your blog. Your blog will never be a success if you aren’t providing something of value. Such is the power of information and when you do it right, you win. This excellent Infographic compiled by Twelveskip.com lists down 26 AWESOME BLOGGING TOOLS LOVED BY THE PROS Following is a detailed post about “It’s All About Data! Measuring the Effectiveness of Content Marketing” from Onlyonemike.com. A very resourceful post that gives info on how to monitor content performance metrics and determine how to boost and improve content marketing in the future. https://onlyonemike.com/its-all-about-data-measuring-the-effectiveness-of-content-marketing/   B. Are You Making These Twenty Mistakes on Your Blog? Writing a blog is both a joy and frustration as you try and work out the ways to let readers on the world wide web discover you and let them know you exist. You have only a few seconds to help the reader decide whether they want to read your post or not so a headline that compels and teases the visitor to your blog or who sees your headline on a Tweet is a must in driving readership. Try COSCHEDULE HEADLINE ANALYSER that gives you a clear insight whether your post title rocks or sucks.. List posts such as “10 Ways To..” or The 5 Top …” are always effective. These might seem redundant and overused but the fact remains they work. Some bloggers wonder why they have no one reading their articles. I sometimes wonder how some blogs are ever found in an ocean of over 200 million blogs. So the challenge is that the writing is just the beginning and promoting your posts is the next step in driving readership and building a loyal following in your industry or niche. This excellent Infographic compiled by Classycareergirl.com lists down 15 Major...