Posted by Managementguru in How To, How to Blog, SEO
on Dec 29th, 2016 | 0 comments
How to Find Profitable Long Tail Keywords Did you know 70% of search traffic comes from LONG TAIL KEYWORDS where the focus is on intent and search user needs. New SEO techniques embark their focus on long tail searches to increase conversion rates and enhance performance metrics. Keyword Research The first step in any professional campaign is to do some keyword research and analysis. Keywords are phrases that people coin to find what they are looking for online. So, the wise thing to do is to write blog posts around a particular keyword phrase rather than a single keyword. You have to think like a common man when you want to promote your product. For example, if you are offering info on weight loss, you might want to specify the keyword phrase in such a manner to target the right audience looking for that particular information. See the following screenshot: How beautifully Google search gives you a clear idea on the popular search terms keyed in by people while looking for weight loss info is simply amazing… You can start from here to narrow down your keyword phrase and expand your ideas around it. Your focus should be on creating content to provide real value to the audience. And also focus on the audience it will attract. Why Long Tail Keywords are Important for SEO? Long–tail keywords are more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase. Is a good product alone is sufficient for the selling to happen? A BIG NO. You might be having a good product, a great service, but does the world knows about it? Did you know, most of the users don’t like to visit the second page of Google search? Such is the ferocity of competition now-a-days and SEO optimizes your content to make search engines love your web pages. How to find Profitable Long Tail Keywords? It is much easier to rank for long tail keywords than for more common keywords. Another benefit is that, although these keywords are used less in search, the visitor that finds your website using them is more likely to buy your service or product. If for example, a user intends to purchase a running shoes online, see the keyword variants offered by leading online giants to get listed in the first page of Google. “Running shoes for men” is the most common keyword phrase supplemented by “sports shoes” + “best prices” to attract target customers. Following are some of the best tools for finding long-tail keywords in any niche. 1. Google Search: 2. Answerthepublic: 3. Google Auto Suggest: 4. Uber Suggest: How to use Übersuggest for your keyword research and quickly find new keywords not available in the Google Keyword Planner. 5. Long Tail Pro: 6. Quora: Some of the questions asked in this platform are high volume keyword themselves, while others might help you in brain storming new ideas for your niche-related topics. Other useful but little known tools: Exploding Topics Google Webmaster Tools Google Trends Scrapebox Keywordtool.io Soovle HitTail WordTracker Keyword Tool Bing Keyword Research Tool Leave your comments...
Posted by Managementguru in Change management, How To, Human Resource, Motivation, Training & Development
on Nov 25th, 2016 | 0 comments
These free goal setting printables are designed to help you clarify your vision, stay focused, and track progress with purpose. Whether you’re figuring out a personal development plan or setting weekly priorities, each sheet is a practical tool to boost motivation and momentum. With 7+ templates to choose from—including personal development plan and checklist, you’ll have everything you need to stay aligned and inspired. “A goal should scare you a little and excite you a lot.” “A dream written down with a date becomes a goal. A goal broken down into steps becomes a plan. A plan backed by action makes your dreams come true.” “If a goal is worth having, it’s worth blocking out the time in your day-to-day life necessary to achieve it.” “Set a goal that makes you want to jump out of bed every morning.” “A goal without a plan is just a wish.” “Goals are like an address we punch into our navigation system that tells us which direction to go.” “Seeing your goal written in ink, on paper will have a powerful effect on your mind.” “Decide what you want. Decide what you are willing to exchange for it. Establish your goals and go to work.” Share one GREAT goal you’re looking to achieve this year with the rest of the community in the comment section below! Take print-outs using the print friendly icon in the share buttons. The Five Golden Rules Set Goals that Motivate You Set SMART Goals Set Goals in Writing Make an Action Plan Stick With...
Posted by Managementguru in Financial Management, How To, How to make money online
on Sep 29th, 2016 | 0 comments
An organization is formed in two ways: 1. When an individual makes an investment to start a business – it is called private business or sole proprietorship. 2. When a group of people (two or more) come together, make investment to run a business, it is called a partnership. What is a Company? The above said partnership is formed with known faces. When unknown people or the general public is incorporated into the partnership, it is called a company. Companies are registered under “Registrar of Companies”. The company is held accountable for the entire liabilities and not the stockholders. What is meant by Stock? The shares released by the companies for the general public to buy is called stock. What is meant by Stock Market? The place where shares are bought and sold is a stock market. Small traders, commission agents/brokers, big traders form the core of this market. The popular stock markets in India are the Bombay Stock Exchange (BSE) and National Stock Exchange (NSE). Worldwide, New York Stock Exchange, London Stock Exchange, NASDAQ and Hong Kong Stock Exchange are extremely popular. What are the different types of Stock Market? 1. Primary Market: When a company issues its first stock to the general public, it is called IPO – Initial Public Offering. 2. Secondary Stock Market: To purchase or sell an existing stock a secondary market has to be approached. After IPO a company’s share is listed in the stock market. After this the investors can sell the shares in the market. The current stock value determines the demand for that company’s share. Who is a Share Holder? The shares released by the companies have a face value determined. Investors who buy these shares at the face value or more are called shareholders. Who are Stockbrokers? The members of the stock market are called stock brokers. The power to buy/sell a share, trade on behalf of an individual/company is vested upon these stock brokers. If you plan to buy a share, you need a stock broker and a DEMAT account. How Stock Market Works? Price of the Stock The price of the stock reflects the available information about the financial health of a company. Traders watch the stock rise and fall and make decisions to make a profit. How Traders Make Money? If you sold your stock on a day when the price of that stock is higher than the price you paid for it, you would make money. If you sold your stock on a day when the price of that stock falls below the price you paid for it, you would lose...
Posted by Managementguru in How To, How to Blog, How to make money online
on Aug 6th, 2016 | 0 comments
Pro Blogging Tips for Beginners This post brings you very useful information from pro-bloggers in the likes of Jeff Bullas. For some blogging may be a passion… For some blogging is a pastime… But lately… Blogging has become business… Blogging is the source of income for many… Follow these excellent tips from blogging and digital marketing experts that will guide you through all the hassles. I have tried to summarize the key points that will give you a fair idea about the blogging bascis. Here they come… A. Top 5 Tips That Can Make You a Successful Blogger 1. Get started with the right platform The very first challenge will be choosing the right blogging platform. There are a lot of free blogging platforms like Tumblr, WordPress, Blogger and Type Pad. All these offer free design themes that can be customized to suit your purpose. But it is always better to go for a self-hosted blog if you plan to convert your blog as a business in the long run. 2. Consider integration Getting your blog integrated with an existing website in order to build the content is good for SEO and also make the search engines fond of your content. SEO is all about keywords in your content and concentrating on this aspect becomes inevitable. Long tail keywords attract lot of traffic since the competition will be less. 3. Finding a niche Your blog must talk about something spectacularly specific or offer solutions to specific problems to please both the readers as well as the search engines. 4. Write about something that you love When you write about something that you are passionate about, you will enjoy doing it and you will also be good at it. 5. Offer something of value The blogs you write must be of something that the readers will value. This means you must offer them something in return for spending time reading your blog. Your blog will never be a success if you aren’t providing something of value. Such is the power of information and when you do it right, you win. This excellent Infographic compiled by Twelveskip.com lists down 26 AWESOME BLOGGING TOOLS LOVED BY THE PROS Following is a detailed post about “It’s All About Data! Measuring the Effectiveness of Content Marketing” from Onlyonemike.com. A very resourceful post that gives info on how to monitor content performance metrics and determine how to boost and improve content marketing in the future. https://onlyonemike.com/its-all-about-data-measuring-the-effectiveness-of-content-marketing/ B. Are You Making These Twenty Mistakes on Your Blog? Writing a blog is both a joy and frustration as you try and work out the ways to let readers on the world wide web discover you and let them know you exist. You have only a few seconds to help the reader decide whether they want to read your post or not so a headline that compels and teases the visitor to your blog or who sees your headline on a Tweet is a must in driving readership. Try COSCHEDULE HEADLINE ANALYSER that gives you a clear insight whether your post title rocks or sucks.. List posts such as “10 Ways To..” or The 5 Top …” are always effective. These might seem redundant and overused but the fact remains they work. Some bloggers wonder why they have no one reading their articles. I sometimes wonder how some blogs are ever found in an ocean of over 200 million blogs. So the challenge is that the writing is just the beginning and promoting your posts is the next step in driving readership and building a loyal following in your industry or niche. This excellent Infographic compiled by Classycareergirl.com lists down 15 Major...
Posted by Managementguru in How To, Social Media
on Jul 29th, 2016 | 0 comments
5 Very Simple Yet Extremely Useful Tips for Tweeting Useful Tips for Tweeting Twitter is a great social media marketing platform for any serious webmaster or blogger looking to build online credibility and drive traffic to their blogs. If you are already using Twitter frequently, are you sure that you are tweeting effectively? If not than learn how to create Twitter account? Go to the Twitter homepage and locate the sign up box, which will lead you directly to the signup page. Enter your name, email address and preferred password, the click ‘Sign Up’. Take note that you can tie only one email address to one Twitter account. A new page will come appear asking you to select a username. Are you getting the most by engaging, growing and driving traffic to your website & Twitter profile by tweeting effectively? Today we’re going to take a look at 5 very simple yet extremely useful tips for better tweeting, for all you budding newbie and developing bloggers out there. OK now let’s get on with our top tweet tips… Tweet Tip 1 – Tweet regularly… Some people believe that tweeting continuously all day long is the best way to get your message across. Whilst this might work for a very few, effectively it can also annoy the majority of your followers. Saying that, tweeting regularly throughout the day, perhaps a few tweets every few hours or so is probably the most productive way to tweet regularly. As long as you’re diverse with what you’re tweeting about, tweeting regularly should promote healthy growth of your Twitter followers. So the first tip to remember is to ensure that you tweet regularly throughout the day. Tweet Tip 2 – Tweet stuff that is useful and relevant to your niche… When sharing stuff from the web or your blog or website for that matter, remember to keep usefulness, resourcefulness and relevancy above all in mind. This is essentially important if you want get as many targeted followers as possible. People follow you because they believe what you’re sharing with them is of great value, they’re interested in your tweets and therefore will regularly come back to see what you have to offer each time. Don’t make the habit of tweeting too much off-topic stuff, things that you essentially might find funny or interesting but others won’t! So remember tip two, tweet stuff that is relevant to your niche or topic… Tweet Tip 3 – Retweet… The ultimate reason why so much stuff is conveniently shared on the web through Twitter is thanks to the retweet button… This tip is particularly useful if you want to increase the engagement activity on your profile, as well as earn the respect and ensure that your followers remain loyal to you. Retweet other related content published by other bloggers for example, and they will in turn do the same with your content. Remember to use the ‘reply’ feature to thank other people that retweet and share your stuff with their own followers. Tip number three, easy to remember… retweet regularly… This Infographic gives you a fair idea on how often you should post on social media to get optimum results. Tweet Tip 4 – Engage more… Start conversations with other followers and respond to any messages and mentions in your activity bar. The whole reason of using Twitter is to socialize more which can help drive engaging visitors to explore more of what you have to offer, including your site or blog. Tweet Tip 5 – Schedule your tweets Understandably there are going to be times when you simply won’t be able to tweet stuff, and it...