Do you want to know what “Guy Kawasaki” technique for using social media is? It is nothing but repurposing old content and Re-sharing the same content multiple times. Here, let us look into the benefits of re-sharing your blog post multiple times on your social media channels. The first, and perhaps most obvious, reason to share your content more than once is to drive more traffic to your blog which again facilitate the following: Your message will cut across and reach the right target audience You can build your brand image easily Improved Sales If you are pretty serious about your content, then you also need to be serious about driving as much traffic to it as possible. “You need to share content repeatedly because people live in different time zones and have different social media habits.” Think about this: You publish a post on day 1 You share it on all your social media channels and garner likes and shares depending on how viral the content is. If your follower count is going to increase in the coming weeks, don’t you deprive them of all the valuable information you have already posted! Remember you should always re-share relevant content at the right time. So, Is It OK to Share Content More than Once? The reality is that nobody cares. Do you even remember what you had for breakfast yesterday morning? The point is good content needs to be shared multiple times for the benefit of your audience. My site Managementguru is all about business management. And topics related to Human Resource, Stress Management, Social Media Marketing get more likes and shares when reposted on my social media channels. When it comes to content marketing it is nothing but trial and error. Content sharing tips Design a unique content sharing strategy for each social media network separately, like different titles and hashtags. Please don’t spam your social media channels. Ask a question or pull quotes from the post itself Quote a tweet from an influencer along with your link in X– This always works Write an irresistible teaser – which will atleast make the reader come, visit your post! Repeated Sharing Analysis Social Sharing Theory 1 Like anything on social, it boils down to measurement. You have to understand if what you’re doing works. Is repeated sharing helping or hurting your traffic to a specific blog post? Which content should you share more of? Which should you share less of?  –  Jade Furubayashi Social Sharing Theory 2 What happens when we share a link to that post a second time the next day? Does the traffic double? Based on the law of diminishing returns, no. That’s not quite what happens during the second round. But, if we share the content again a third time, the traffic (for the second and third sets of shares combined) more than doubles. How can you argue with results like that?  –  Garrett Moon Social Sharing Theory 3 Obviously, pieces that get massive engagement or traffic deserve to be seen more than once, and we double down on those. But the same is true for the opposite; slouches in stats or negative feedback are great indicators that those pieces of content have run their course and should be removed from my content calendar.  –  Jade Furubayashi How to Optimize Your Content for the Top 5 Social Networks Optimizing your content for the top social networks involves tailoring your approach to fit the unique characteristics and audience preferences of each platform. Here are some tips for each:  1. Facebook  Be Conversational: Use a friendly, conversational tone to engage your audience.  Visual Content: Incorporate high-quality images and videos to capture attention.  Engagement: Encourage...

Integrating Social Media in Your Organization’s Communications This post is contributed by LtCaezar one of Kenya’s top Online Presence and Social Media Strategy Consultancies. The benefits of integrating social media in our organization’s communication as a strategy for better lead generation and conversion has been precisely dealt with. You can reach LtCeazar through Twitter @LtCaezar or Facebook @ LtCaezar Intro Social media in your organization’s communications is a tricky affair sometimes. Integration presents a difficult hurdle that must be dealt with tactfully. This is because communication in an organizational setup is usually regulated by policies and defined structures to follow. Social media on the other hand is a little spontaneous and may not allow time for deliberations before replies can be issued. This post explores various ways that an organization can go about integrating social media in their communications.   Integration Organizations have come to love social media. A good social media team is able to easily handle customer queries and run publicity campaigns. Advanced uses for social media in an organization may include lead generation. At other times, social media may be called upon to do brand image repair. When an organization is seeking to integrate social media in its broad communications plan, there are several methods they can use. In most organizations, social media will already be under the oversight of the marketing department or the PR department. In such a scenario, the easiest way is to develop a social media protocol that will be followed by all those who manage the social media accounts of the organization. Such protocols will provide guidance on handling of queries and how much information can be passed to the public via social media. An escalation process should also be defined. It should tell the social media account managers how, and where to refer issues that they cannot handle. PR reinforcement and early warning Reinforcement and an early warning system can be added by granting an experienced and trusted PR manager access to the social media accounts. The PR manager will immediately be notified as the first step of escalation. He or she will look at the issue and determine if it was handled professionally. The manager can also make decisions on whether to raise the matter with higher-up decision makers. In some cases, the PR manager can easily resolve the matter. Sometimes, an occasional peek by the PR manager into the goings on of the social media department can avert a disaster in its early stages. Some organizations find it better to work with social media agencies for their PR. The in-house social media team only handles matters relating to marketing and customer service. That is a tricky path that must be treaded carefully. Agencies may not have a single person dedicated to your social media account. If they have one, you do not know how many other accounts they are handling and splitting attention with. There is also the risk of replication of strategies and tactics. The Need for Constant Updates One last thing you should know about social media integration in an organization’s communications is the need for adequate information. The problem with social media which makes organizations afraid of venturing that way is that; a question can come in through social media and be directed at any level of management. For this reason, the social media team needs to be constantly updated of the developments and operations of the organization. This is information ranging from the latest campaign, to the reason why the organization scrapped an old product. When social media integration in your organization’s communication department is handled in such a systematic and professional manner, you can be sure to become...

A Beginner’s Guide to Start and Run a Profitable Blog I need to tell you that this is an out-an-out curated post but with all the juicy points for the benefit of bloggers. Too much information is always overwhelming, so let me get ya the creme de toppe’. What Does it Take to be a Great Blogger and Money Maker as Well? Well, there are many strategic viewpoints and suggestions from pioneer blogging experts which makes your work simple. You have to be sure about your plans for the blog – niche, target audience, business model, social media promotions, social media scheduling, content marketing and many more… YouTube Automation – Earn Passive Income on YouTube Without Showing Your FaceUdemy Affiliate Partner Don’t you worry… There is a set template for every kind of blog and all kinds of blogging activities. You have to just follow through but ofcourse infuse it with your own creativity. So, Shall we….. The number one factor is to set your specific goals. Create Strategic and Well-defined Blog Goals If you started your blog with a loosely defined plan, then what you have is an erratic content strategy at best. Without clarity in direction, mission and strategic goals, you’ll limp along. Want to create your blogging goals? Start with this goal setting worksheet. Essential Blog Questions to Answer 1. What is the very purpose you want to blog? The best tools, resources, and tips from a full-time blogger to help start a blog and make blogging a career. – Blesser House 2. What will a blog do for your business or what has it done so far? Look down the road – 3, 6, 9 months. Like any startup, new bloggers need to create a website, build a brand, find their tone, and attract followers, all on a shoestring budget. Trust us, that’s even harder than it sounds. –Stylecaster 3. Who will read your blog? Be specific about your reader and potential customer. SURE, blog traffic definitely helps to get more eyes and potential sales/clients BUT if you get these eyes onto your blog and aren’t using proper strategies to turn them into loyal readers who want to purchase what you are selling, then it defeats the purpose! – Boss Girl Bloggers 4. How will you stay consistent? Who will help you achieve your blogging goals? It’s not good practice to change permalinks after the post or page has already been published. Once your page or post is live, people might share it, link to it, email it or even write it down. – Mashable 5. How does a blog support your current marketing efforts? You can have the best website, content or product in the world, but if no one knows it exists, you won’t get very far. To be successful, you have to connect with people — your target audience a.k.a. ideal customer – Websitehowto 6. What’s your writing style? Are you serious, straightforward, funny, data driven, silly, witty? While there’s no right or wrong way to blog, great content is the key to blogging success. But share-worthy content isn’t always easy to come up with or create, is it? Today I’m coming to the rescue with 50 blog post ideas that you can use to provide your readers with quality content and keep them coming back for more. – Elleandcompanydesign 7. What will your marketing funnel look like? e.g. How will your blog create business opportunities and drive sales? In this post I’ll be sharing the five strategies that we’ve used to turn my once hobby blog into a six-figure income-producing business. – Justgirlandherblog So, these are the baby steps you have to take and be cautious about. Take one...

Strategic HRM – How it helps in improved Business Performance  Don’t forget to take the HR QUIZ at the end of this article Definition: Strategic human resource management (strategic HRM or SHRM) is a tactic to managing human resources that supports long-term business goals and outcomes with a strategic framework. It means that all HR Activities will be linked to the Organization’s Strategic Objectives. Here I have to mention a little bit about strategy – A company has to plan its activities not only for short-term but for a long-term also. This futuristic activity has to be backed up by some solid policies and practices without which the firm will start limping after a particular point of time. These goals and objectives are called strategies which are formulated in lieu of internal and external business environment, and also take into account legal, political and economic considerations. “Strategic HRM is an approach that defines how the organization’s goals will be achieved through people by means of HR strategies and integrated HR policies and practices.” Basics of strategic hrm: Formulation of HR Programs to enhance overall organizational performance Strategic HR planning from start Pro-actively participate in big picture decision making Redesign organizations and the work processes Measure financial results of all HR activities  Human Resource managers need to go for: Focus on developing HR programs that improve organizational performance Pro-active decision making on mergers, acquisitions, and downsizing Restructure the work processes to enrich overall organizational performance Measure and document the financial results of all HR activities Strategic HRM is the key to improved business performance A good SHRM strategy In the majority of organizations people are now the biggest asset. Their knowledge, skills and abilities have to be employed and used to the maximum effect if the organization is to create any value. Benefits of strategic hr Enables development of high-quality workforce through focus on types of people and skills needed Helps in cost-effective utilization of labor, particularly in service industries where labor is generally expensive Facilitates planning and assessment of environmental uncertainty, and adaptation of organization to external forces  Strategic human resource management is important in both large and small companies. Small companies have an ease of managing HR because of the small number of people involved and training them for a strategic approach might be lot easier. Larger companies need to have a whole department in charge of human resources and development. Assessment 1. ————is the assessment of internal and external conditions that affect the organization Environmental scanning Environmental scrutiny 2. The elementary way of employee learning in which the employees of an organization copy the behaviors of someone else is classified as Behavioral modeling Spaced modeling 3. The completion time of training, cost of resources and number of trainees are variables that must be considered in Delivery of training Selection of employees 4. The step in recruitment process in which the candidates are shortlisted fulfilling the minimum requirements of the job is classified as Pre-employment screening Affirmative screening 5. In an organization, the research efforts that are made to evaluate current structure of human resource management are classified as HR audit HR rating Buy Handbook of Strategic HRM by Michael...

Knowing the correct picture sizes is important when posting on Social Media. Use This Handy Chart to Size Your Social Media Images Perfectly For 2025. It’s no secret that images are an important part of your social media content. They attract attention and stand out – posts with visuals deliver 180 percent greater engagement. The tricky part is that each social network has its own dimension requirements to make your visuals look their best. That’s why we’ve made it easy for you with the 2025 social media image size guide. Bookmark this guide so you can quickly access the right size for the right network. Instagram Photo and Reel Dimensions Standard Image Sizes for Instagram Instagram is all about visuals, and 2025 has refined its requirements. Recommended dimensions are: Feed Posts (Square): 1080 x 1080 px Feed Posts (Portrait): 1080 x 1350 px Feed Posts (Landscape): 1080 x 566 px Reels: 1080 x 1920 px Stories: 1080 x 1920 px Facebook Post Image Size Guide Profile and Cover Photos Facebook still commands attention in India, especially for brands. Recommended sizes for 2025: Profile Picture: 170 x 170 px (desktop), 128 x 128 px (mobile) Cover Photo: 820 x 312 px (desktop), 640 x 360 px (mobile) Post and Ad Images Shared Image: 1200 x 630 px Event Cover: 1920 x 1080 px Ad Creative: 1080 x 1080 px (square), 1200 x 628 px (landscape) Twitter (X) Header and Profile Picture Size Profile Picture Recommended: 400 x 400 px Appears as a circle—center crucial elements. Header Image Recommended: 1500 x 500 px Avoid text or logos near edges to prevent accidental cropping. Tweets with Images Single image: 1200 x 675 px Multiple images: Twitter adjusts, but the first image should be 1200 x 675 px. LinkedIn Banner and Post Image Size Personal Profiles Profile Picture: 400 x 400 px Background Banner: 1584 x 396 px Company Pages Logo Image: 300 x 300 px Cover Image: 1128 x 191 px Post Image: 1200 x 627 px YouTube Image Sizes Channel Art Recommended: 2560 x 1440 px Safe area: 1546 x 423 px Max file size: 6MB Video Thumbnails Recommended: 1280 x 720 px Aspect ratio: 16:9 Pinterest and TikTok Image Sizes Pinterest Pin Image: 1000 x 1500 px Board Cover: 222 x 150 px TikTok Profile Picture: 200 x 200 px Video Resolution: 1080 x 1920 px Cover Image for Video: 1080 x 1080 px  ...