Do you want to know what “Guy Kawasaki” technique for using social media is?
It is nothing but repurposing old content and Re-sharing the same content multiple times.
The first, and perhaps most obvious, reason to share your content more than once is to drive more traffic to your blog which again facilitate the following:
If you are pretty serious about your content, then you also need to be serious about driving as much traffic to it as possible.
“You need to share content repeatedly because people live in different time zones and have different social media habits.”
Think about this:
The reality is that nobody cares. Do you even remember what you had for breakfast yesterday morning?
The point is good content needs to be shared multiple times for the benefit of your audience.
My site Managementguru is all about business management. And topics related to Human Resource, Stress Management, Social Media Marketing get more likes and shares when reposted on my social media channels.
When it comes to content marketing it is nothing but trial and error.
Social Sharing Theory 1
Like anything on social, it boils down to measurement. You have to understand if what you’re doing works.
Is repeated sharing helping or hurting your traffic to a specific blog post? Which content should you share more of? Which should you share less of? – Jade Furubayashi
Social Sharing Theory 2
What happens when we share a link to that post a second time the next day?
Does the traffic double? Based on the law of diminishing returns, no.
That’s not quite what happens during the second round. But, if we share the content again a third time, the traffic (for the second and third sets of shares combined) more than doubles.
How can you argue with results like that? – Garrett Moon
Social Sharing Theory 3
Obviously, pieces that get massive engagement or traffic deserve to be seen more than once, and we double down on those.
But the same is true for the opposite; slouches in stats or negative feedback are great indicators that those pieces of content have run their course and should be removed from my content calendar. – Jade Furubayashi
Optimizing your content for the top social networks involves tailoring your approach to fit the unique characteristics and audience preferences of each platform. Here are some tips for each:
Be Conversational: Use a friendly, conversational tone to engage your audience.
Visual Content: Incorporate high-quality images and videos to capture attention.
Engagement: Encourage comments, likes, and shares by asking questions or prompting discussions.
Timing: Post when your audience is most active, typically during lunch hours and evenings.
High-Quality Visuals: Focus on visually appealing photos and videos.
Use Hashtags: Include relevant hashtags to increase discoverability.
Stories and Reels: Utilize Instagram Stories and Reels for more engagement.
SEO: Optimize your bio and captions with relevant keywords.
Brevity is Key: Keep your tweets concise and to the point.
Use Hashtags: Incorporate trending and relevant hashtags to join conversations.
Engage with Followers: Retweet, reply, and engage with your audience regularly.
Visuals: Use images, GIFs, and videos to make your tweets stand out.
Professional Tone: Maintain a professional and informative tone.
Long-Form Content: Share detailed articles and insights relevant to your industry.
Engage in Groups: Participate in LinkedIn groups to network and share your expertise.
Visuals: Use infographics and professional images to enhance your posts.
Quality Content: Focus on creating high-quality, informative, and engaging videos.
SEO: Optimize video titles, descriptions, and tags with relevant keywords.
Thumbnails: Use eye-catching thumbnails to attract viewers.
Engage with Viewers: Respond to comments and encourage viewers to like, share, and subscribe.
By tailoring your content to the strengths and audience preferences of each platform, you can maximize your reach and engagement across social media.