1. “Good branding without a good business plan is like prettying up a duck with no feathers.  It may look good but it ain’t gonna fly.”  Paul Provost, August 2010 2. “For a business not to advertise is like winking at a girl in the dark. You know what you are doing but no one else does.” Stuartt H. Britt, US advertising consultant 3. “The objective of all advertising is to buy new customers at a profit. Learn what your customers cost and what they buy…spend all of your ammunition where it counts.” Claude Hopkins-Scientific Advertising (1923) 4. “Nobody counts the number of ads you run; they just remember the impression you make.”– Bill Bernbach 5. “Nobody reads ads. People read what interests them, and sometimes it’s an ad.”- Howard Luck Gossage 6. “The only people who care about advertising are the people who work in advertising”– George Parker 7. “In advertising, not to be different is virtually suicidal” – Bill Burnbach 8. “Don’t find customers for your product. Find products for your customers” – Seth Godin. 9. “Give them quality. That’s the best kind of advertising.” – Milton Hershey 10. “If you can’t explain it to a six year old, you don’t understand it well enough yourself” – Albert Einsteen 11. “If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.” – Jim Stengal 12.“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”– Peter Drucker 13. “In our factory, we make lipstick. In our advertising, we sell hope.”-Peter Nivio Zarlenga 14. “I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.”– David Ogilvy 15. “Don’t tell me how good you make it; tell me how good it makes me when I use it.” – Leo Burnett 16. “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” – David Ogilvy 17. “People spend money when and where they feel good” – Walt Disney 18. “Half the money I spend on advertising is wasted, and the problem is I do not know which half.” Lord Leverhulme, British founder of Unilever and philanthropist 19. “In marketing I’ve seen only one strategy that can’t miss — and that is to market to your best customers first, your best prospects second and the rest of the world last.” –  John Romero 20. “The philosophy behind much advertising is based on the old observation that every man is really two men — the man he is and the man he wants to be.” – William Feather 21. “In order for you to profit from your mistakes, you have to go out and make some.”-  Unknown 22. “Eighty percent of success is showing up.” –  Woody Allen 23. “Vision without action is a daydream. Action without vision is a nightmare.” – Japanese Proverb 24. “They may forget what you said, but they will never forget how you made them feel.” – Carl W. Buechner 25. ”There is nothing more difficult for a truly creative painter than to paint a rose, because before he can do so he has first to forget all the roses that were ever painted.” –  Henri Matisse 26. “Simplicity is the ultimate form of sophistication” –  Leonardo Da Vinci 27. Business has only...

Stability Strategy in Management  The Concept: A stable strategy arises out of a basic perception by the management that the firm should concentrate on using its present resources for developing its competitive strength in particular market areas. In simple words, stability strategy refers to the company’s policy of continuing the same business and with the same objectives.     When a product is well accepted and has a brand value in the market, the company would want to expand its market base in that particular product segment to win over its competitors. For example, ‘Old Cinthol’ from Godrej, continues to be the trusted choice of most customers and one of the top most brands in soaps. Especially in rural areas, people prefer Cinthol which comes in different sizes in lieu of customer preference.     Panneer Soda manufactured by Kalimark, a soft drink available only in southern parts of Tamilnadu is again a long-standing brand preferred by customers belonging to middle class and lower middle class. This indigenous brand is a direct competitor for coke and pepsi, the soft drink giants in the industry. The same applies to “BOVONTO” again a kalimark product whose growth terrorised giants in the likes of COKE and PEPSI. It is said that some of the multi-national companies tried to crush this small but indigenous and successful company by buying all the glass bottles used for bottling the drink from small retailers. All done by paying high price for old bottles and breaking them so that those bottles were not available for the kalimark manufacturers. Putting up a brave fight, Kalimark has introduced pet bottles (plastic containers) and for managing the dearth of containers they have erected a bottling plant also. Recently Kalimark group has reinvented itself with modern technology for production. The shape of Bovonto pet bottle was redesigned and production was increased. Related Posts: TURNAROUND STRATEGY STRATEGY EVALUATION TACTICS OR STRATEGY The Need for Stability Strategy: It continues to serve the customers in the same product or service, market and functional sectors. Its main strategic decisions  focus on incremental improvement of functional performance.’ The focus is on maintaining and developing competitive advantages consistent with the present resources and market requirements. Say, if your business is doing well and you are able to factorize the economies of scale with a fairly decent profit, you would not want to go for expansion in the immediate future; instead you would go for, Sustenance Competitor management and Market share Maintenance Man has an inbuilt fear of change and only very few take that extra step to rage forward by being risk-aversive. Stability strategy suits medium-sized growing firms which have to first get well established in the market and wait for the right time to invest and divest. Companies do not go beyond what they are presently doing; they serve the same market with the present products using the existing technology. The essence of stability strategy is, therefore, not doing anything but sustaining a moderate growth in line with the existing trends. Advantages of Stability Strategy: The firm is successfully run and the objectives are achieved and there is satisfactory performance. Therefore, the management may want to continue with the same activities. A stability strategy is less risky. Unless the conditions are really bad, a firm need not take any additional risks. The management doesn’t foresee any change in the environment or opportunity in the market or any threat. When pursuing this strategy, there is no disruption in routine work. The down side of this strategy may be “setting of boredom” where you tend to do routine stuff, but the brighter side is the continuous positive response...

What is Portfolio Analysis ? Portfolio Planning is best advised for diversified companies than the more product coherent ones. Portfolio analysis plays a vital role in planning and implementation of  various #strategic business units of the organization as a whole. Portfolio planning recognizes that diversified companies are a collection of businesses, each of which makes a distinct contribution to the overall corporate performance and which should be managed accordingly. Companies dealing with a wide #product range and divisions are expected to redefine their strategies for each of the SBU’s or Strategic Business Units. Then they classify these units on a portfolio grid according to the competitive position and attractiveness of a particular product market. What are strategic business units? A strategic business unit is a fully functional and discrete unit of the business that builds its own strategic vision and direction. Within large companies there are smaller specialized divisions that work towards specific projects and #objectives. The strategic business unit, often referred to as an SBU, remains an important element of the company and is accountable to their head office about their operational status. Typically they will operate as an independent organization with a specific focus on target markets and are large enough to maintain internal divisions such as finance, HR, and so forth. Being Strategic: Thinking and Acting with Impact Types of Portfolio Planning: Analytical Planning: Planning is only at the initial level where traditional administrative tools are used. Process Planning: Here planning is a central part of the ongoing #management process and strategic mission is explicit in activities. Advantages of Portfolio Planning: It promotes substantial improvement in the quality of strategies formulated both at the business and corporate levels.It provides a guideline for adopting their overall management process to the needs of each business.It provides selective #resource allocation to the various SBUs.It furnishes companies with a greatly improved capacity for strategic control when portfolio planning is applied intelligently and with attention to its limitations and problems. Since the road to portfolio planning is a long one, companies often face difficulties trying to implement it and cannot realize the full potential of the approach. In implementing portfolio planning, there is a tendency for the focus to be shifted towards #capital investment rather than resource allocation. #Resource Development is the key: Become a Product Manager | Learn the Skills & Get the Job Implementing Corporate Level and Business Level Strategies: Corporate level #strategy is concerned with the strategic decisions a business makes that affect the entire organization. Financial performance, mergers and acquisitions, #human resource management and the allocation of resources are considered part of corporate level strategy.Business level strategy focuses on how to compete in a particular product/market segment or industry. Competitive advantages and distinctive competencies thus become dominant strategic concerns at this level.At the functional level, the primary focus of strategy is efficiency.  Boston Consulting Group Matrix: The business policy portfolio models are most popular and useful to understand the firm’s strategic concerns and choices. They define the firm’s scope or domain by highlighting the inter-relatedness of the diverse factors, such as: #Market Growth#Market ShareCash and Cash flow patternsCapital Intensity#Product Maturity BCG Matrix #Stars– Star category represents high growth and high market share– High investments are needed to maintain the share– High cash flow outward movement in this category to maintain status– Usually in the end of the ‘Growth’ #Product Life Cycle stage– Represents emerging and good business for the company, though they need alot of attention and priority #Cash Cows– Represents low growth, high market share– This is the best quadrant of the portfolio as the company basically enjoy the ‘milk’ of success– This is where the...

Popular HR Quotes by Industry Experts and Management Scholars We have compiled 50 top notch hr quotes from doyens in the field of business and management that will sure fire inspire you with creative ideas. 1. “Great Vision Without Great People Is Irrelevant.” -Jim Collins, Good To Great 2. “Human Resources Isn’t A Thing We Do. It’s The Thing That Runs Our Business.” -Steve Wynn, Wynn Las Vegas 3. “You Need To Have A Collaborative Hiring Process.” -Steve Jobs, Apple 4. “You Can’t Teach Employees To Smile. They Have To Smile Before You Hire Them.” -Arte Nathan, Wynn Las Vegas 5. “Never Hire Someone Who Knows Less Than You Do About What He’s Hired To Do.” -Malcolm Forbes, Forbes Top 50 HR Quotes 6. “When Hiring Key Employees, There Are Only Two Qualities To Look For: Judgement And Taste. Almost Everything Else Can Be Bought By The Yard.” John W. Gardner 7. “Recently, I Was Asked If I Was Going To Fire An Employee Who Made A Mistake That Cost The Company $600,000. No, I Replied, I Just Spent $600,000 Training Him. Why Would I Want Somebody To Hire His Experience?” -Thomas John Watson Sr., Ibm 8. “It’s More Than Just Selling Pizzas. It’s Being A Good Fit For The Community. We Hire Based On The Betterment Of The Community As Much As Anything.” -Mark Starr, David’s Pizza. 9. “You Can Have The Best Strategy And The Best Building In The World, But If You Don’t Have The Hearts And Minds Of The People Who Work With You, None Of It Comes To Life.” -Renee West, Luxor And Excalibur Hotel 10. “I am convinced that nothing we do is more important than hiring and developing people. At the end of the day you bet on people, not on strategies.” -Lawrence Bossidy, Ge CURRENT TRENDS IN HRD 11. “Do Not Hire A Man Who Does Your Work For Money, But Him Who Does It For The Love Of It.” -Henry David Thoreau, Life Without Principle 12. “If You Think Hiring Professionals Is Expensive, Try Hiring Amateurs” -Anonymous 13. “The Key For Us, Number One, Has Always Been Hiring Very Smart People.” -Bill Gates, Microsoft 14. “Time Spent On Hiring Is Time Well Spent.” -Robert Half 15. “I Hire People Brighter Than Me And Then I Get Out Of Their Way” -Lee Iacocca, Ford  16. “You Cannot Push Anyone Up The Ladder Unless He Is Willing To Climb.” -Andrew Carnegie 17. “Management Is Nothing More Than Motivating Other People.” -Lee Iacocca, Ford  18. “There Are Few, If Any, Jobs In Which Ability Alone Is Sufficient. Needed, Also, Are Loyalty, Sincerity, Enthusiasm And Team Play.” -William B. Given, Jr. 19. “When People Go To Work, They Shouldn’t Have To Leave Their Hearts At Home.” -Betty Bender 20. “One Machine Can Do The Work Of Fifty Ordinary Men. No Machine Can Do The Work Of One Extraordinary Man.” -Elbert Hubbard 21. “To Find Joy In Work Is To Discover The Fountain Of Youth.” -Pearl S. Buck 22. “One Of The Symptoms Of An Approaching Nervous Breakdown Is The Belief That One’s Work Is Terribly Important.” -Bertrand Russell 23. “Opportunity Is Missed By Most People Because It Is Dressed In Overalls And Looks Like Work.”  -Thomas A. Edison 24. “Far And Away The Best Prize That Life Offers Is The Chance To Work Hard At Work Worth Doing.” -Theodore Roosevelt 25. ”Being Busy Does Not Always Mean Real Work. The Object Of All Work Is Production Or Accomplishment And To Either Of These Ends There Must Be Forethought, System, Planning, Intelligence, And Honest Purpose, As Well As Perspiration. Seeming To Do Is Not Doing.” -Thomas A. Edison 26. “Going To Work For A Large Company Is Like...

What are Learning Organizations? Need for Learning Organizations: The ever evolving, dynamic business environment and the complex relationship among various countries in the political and business arena necessitate the need for a learning organization. This becomes essential for organizations to be flexible and be able to respond to change which is the only enduring source of competitive strength. What is a learning organization? A learning organization is the term given to a company that facilitates the learning of its members and continuously transforms itself. Learning organizations develop as a result of the pressures facing modern organizations and enables them to remain competitive in the business environment. Learning is used to reach their goals and avoid repeating mistakes. Employees learn to link their personal goals to organizational goals and link rewards to key measures of performance. The managers learn to design systems and procedures to motivate learning process and to encourage employees to feel free to share information and take risks. Characteristics of a learning organization: It nurtures a climate of trust in the organization and people are encouraged to learn and develop their #knowledge and skill sets. It inspires human resources in the immediate external environment such as customers, suppliers, creditors etc., to learn as and when possible. The whole business policy revolves around #HRD strategy. The organization subjects itself to continuous transformation in which learning and working run hand-in-hand. Learning Based Techniques: Organizational learning concept is the latest OD (#Organizational Development) technique. #Ernst & Young, the largest #accounting firm has set the following procedures for learning purpose. Managers play a vital role in this transformational process of learning. They are responsible for choosing employees who are willing to and capable of learning, and must ensure that the participants in the program are trainable. They must get the support of #trainees and others. Trainees must be appraised about the benefits that will result from training and the managers also should enjoy the support of supervisors, #co-workers and their sub-ordinates. This is very essential to facilitate learning process, to ensure availing of honor and respect of peers and sub-ordinates. The opinion of trainees, supervisors, co-workers and sub-ordinates must be obtained on the content of training, the location and the time and duration of the training. Managers also play a key role in assisting others in goal-setting and meeting those goals. Goal setting is necessary to improve their performance and direct their attention to specific #behavior that needs to be changed. Managers may assist the sub-ordinates and peers to identify tools and resources for acquiring knowledge. Managers must also focus on providing performance feedback as it serves two objectives; it provides information on performance and serves as a motivating tool. Managers should urge their employees to analyze their performance, identify weaknesses and take action to overcome weaknesses. Managers may assist the employee to transfer the learned skills/knowledge to work. It will be a wiser move to design #training methods in such a way as to enable the trainees to practice skills on their jobs between training sessions. DOWNLOAD THE PDF VERSION...