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Top 50 Marketing Quotes

Popular Quotes on marketing and advertising

Top 50 Marketing Quotes


1. “Good branding without a good business plan is like prettying up a duck with no feathers.  It may look good but it ain’t gonna fly.”  Paul Provost, August 2010

2. “For a business not to advertise is like winking at a girl in the dark. You know what you are doing but no one else does.” Stuartt H. Britt, US advertising consultant

3. “The objective of all advertising is to buy new customers at a profit. Learn what your customers cost and what they buy…spend all of your ammunition where it counts.” Claude Hopkins-Scientific Advertising (1923)

4. “Nobody counts the number of ads you run; they just remember the impression you make.”Bill Bernbach

5. “Nobody reads ads. People read what interests them, and sometimes it’s an ad.”- Howard Luck Gossage

6. “The only people who care about advertising are the people who work in advertising”George Parker

7. “In advertising, not to be different is virtually suicidal” – Bill Burnbach

8. “Don’t find customers for your product. Find products for your customers” – Seth Godin.

9. “Give them quality. That’s the best kind of advertising.” – Milton Hershey

10. “If you can’t explain it to a six year old, you don’t understand it well enough yourself” – Albert Einsteen

Advertising Etiquette
11. “If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.” – Jim Stengal

12.“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”– Peter Drucker

13. “In our factory, we make lipstick. In our advertising, we sell hope.”-Peter Nivio Zarlenga

14. “I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.”David Ogilvy

15. “Don’t tell me how good you make it; tell me how good it makes me when I use it.” – Leo Burnett

16. “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” – David Ogilvy

17. “People spend money when and where they feel good” – Walt Disney

18. “Half the money I spend on advertising is wasted, and the problem is I do not know which half.” Lord Leverhulme, British founder of Unilever and philanthropist

19. “In marketing I’ve seen only one strategy that can’t miss — and that is to market to your best customers first, your best prospects second and the rest of the world last.” –  John Romero

20. “The philosophy behind much advertising is based on the old observation that every man is really two men — the man he is and the man he wants to be.” – William Feather

21. “In order for you to profit from your mistakes, you have to go out and make some.”-  Unknown

22. “Eighty percent of success is showing up.” –  Woody Allen

23. “Vision without action is a daydream. Action without vision is a nightmare.” – Japanese Proverb

24. “They may forget what you said, but they will never forget how you made them feel.” – Carl W. Buechner

25. ”There is nothing more difficult for a truly creative painter than to paint a rose, because before he can do so he has first to forget all the roses that were ever painted.” –  Henri Matisse

Sales and Marketing Quotes by industry experts
26. “Simplicity is the ultimate form of sophistication” –  Leonardo Da Vinci

27. Business has only two functions – marketing and innovation. – Phil Kolter

28. Marketing is inherently about producing results – either financial or otherwise. – Geoff Smith

29. In Marketing there are those who satisfy needs and those who create wants. – Juan Carlos Castillo

30. Every advertisement should be thought of as a contribution to the complex symbol which is the brand image. – David Ogilvy

31. The more facts you tell, the more you sell. An advertisement’s chance for success invariably increases as the number of pertinent merchandise facts included in the advertisement increases. –  Dr. Charles Edwards

32. Overused words do not work. Instead of relying on words at all, offer evidence. Offer the compelling stories – the case studies, awards, business growth, achievements – that make those adjectives unnecessary. –  Harry Beckwith

33. The biggest mistake we see companies make when they first hit Twitter is to think about it as a channel to push out information. – Tim O’Reilly & Sarah Milsteinco

34. Don’t be afraid to get creative and experiment with your marketing. – Mike Volpe

35. Audiences everywhere are tough. They don’t have time to be bored or browbeaten by orthodox, old fashioned advertising. Craig Davis

seth godin marketing quotes

36. Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine. – David Ogilvy

37. Promise, large promise, is the soul of an advertisement. – Samuel Johnson

38. Search, a marketing method that didn’t exist a decade ago, provides the most efficient and inexpensive way for businesses to find leads. – John Battelle

39. If you don’t believe in your product, or if you’re not consistent and regular in the way you promote it, the odds of succeeding go way down. The primary function of the marketing plan is to ensure that you have the resources and the wherewithal to do what it takes to make your product work. – Jay Levinson

40. “If I asked my customers what they wanted they would have said a faster horse” – Henry Ford

41. “It is the new and different that is always most vulnerable to market research” – Malcolm Gladwell, ‘Blink’

42. “You miss 100% of the shots you don’t take.” – Wayne Gretzky

43. “Marketing takes a day to learn. Unfortunately it takes a lifetime to master.” – Phil Kolter

44.  “Nike is a marketing-oriented company, and the product is our most important marketing tool.” – Phil Knight, CEO of Nike

45. “Marketing is too important to be left to the marketing department.” –David Packard

46. “Internal marketing is probably much more important than external marketing. That’s even more true today than it’s ever been.” – Tom Stewart

47. “Marketing is a very good thing, but it shouldn’t control everything. It should be the tool, not that which dictates.” –Nicolas Roeg

48. “Telling lies does not work in advertising.” – Tim Bell

49. “That’s the kind of ad I like, facts, facts, facts.” – Samuel Goldwyn

50.  “The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.” – Leo Burnett