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5 Steps to Avoiding Email Fatigue

5 Steps to Avoiding Email Fatigue
5 Steps to Avoiding Email Fatigue When done right, email marketing can provide incredible value. With an estimated ROI of $44 for every one spent, it offers marketers one of the most effective ways to spend their  budget. With the potential for such high returns, many brands assume that sending more emails is the best way to get the most from this digital marketing strategy. However, as is true with many other forms of marketing, there are cases where less can actually be more. Subscribers join your email list because they’re interested in your brand and see value in the information you wish to share. If you send too much information, consumers might grow tired of always seeing your messages in their inbox. This could result in them failing to follow your CTA and just responding, or even possibly unsubscribing. Fortunately, it doesn’t require any special insight to stop customers from getting tired of your emails. Start by getting an email verifier to make sure the quality content you do send out lands in inboxes. Then, follow these  few additional tips to avoid causing email fatigue among your subscribers. 1. Segment Your List Email list segmentation has been proven to increase both open and click through rates. Along with having a positive impact on these important metrics, it can also be one of the most effective ways to prevent email fatigue. Segmentation is important because your subscriber list is made up of many types of people. Different types of content may appeal to those specific audiences. When you segment your list, you can send the most relevant content to the parties that are most likely to be interested. A properly segmented list will prevent fatigue because subscribers will be receiving fewer overall emails. Additionally, the ones that they are being sent will have content that’s more relevant and interesting to them as individual users. 2. Give Subscribers Options With most email marketing strategies, the subscriber only has two options: to opt in or opt out. You should give your customers more choices than simply being on or off the list. For example, if you send different types of information, let subscribers pick the sort of content they want to receive. You could also provide users with options for email frequency or  the ability to pause communications. 3. Track Email Analytics You need to develop a strategy for the frequency with which you send emails. In a survey from MarketingSherpa, 86% of respondents said they would like to receive emails at least once a month. However, keep in mind that every list is different. You need to develop an email schedule that is based on the habits and preferences of your subscribers. By tracking analytics, you can see how customers are responding to your emails. A noticeable drop in your open rates or an increase in the number of unsubscribes can both be signs that you are sending too many emails. 4. Test Your Emails Testing can be one of the best ways to develop an email strategy that will deliver good results. When you’re getting ready to start a new email campaign, develop different versions of the same email. Test differences in things like subject line, layout, CTAs, images, content, and the like. When you see what works successfully among the test group, you can then send the most effective version of the email out to the rest of your list. 5. Personalized Email Content You don’t want to send generic emails to your subscribers. With greater levels of personalization, you can deliver content that is more engaging. By leveraging information about your clients, you can learn about their...
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How to Revitalize Your Lead Management Process

How to Revitalize Your Lead Management Process
This is an article crafted by Salesforce Marketing Cloud in tandem with Ghergich & Co.. specialising in SEO and Content Marketing, that gives companies advice on revamping their lead management process. Because proper lead management is a task for multiple departments, this article shares insight on how to help the departments work together, as well as how to use marketing automation to improve your lead handoff process. You can view the original article here- → How much do you really know about and use your lead management software? What does it do for you, and how can you make it work harder? Well, one of the ways to make it work harder is to make your team work harder—and we’re not talking about just the sales team. We’re talking about everyone: helping them understand the process, helping them understand the responsibilities, and helping them learn how to use the management software to create a system that’s robust and fulfilled. One of the key uses of any lead management system is to help qualify leads, because not every lead is the same. Some are high quality, and may be further into the possible sales pipeline than others. Some may be in the process of being nurtured, while others are rejected. So how do you learn more about software and how do you use it well?  This graphic offers an explanation. Are you used to hearing the words “no” “nope,” “not interested?” Your prospects are rejecting you for a number of reasons. Here are the most common reasons why? You’re not reaching out to the right people. Your product is not the right fit. They weren’t ready to make a decision. They prefer your competitors. They are just not interested. How your sales behavior affects your pipeline? Buyer behavior is changing; it’s harder to reach potential customers. They demand more information and service from sales reps before making a decision. But many sales professionals are failing to adapt to this new game. 40% don’t have a well-defined sales process in place and only half feel they’re good at gaining access to key decision makers.   Lead Nurturing: Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. Nurtured leads produce on an average, a 20% increase in sales opportunities versus non-nurtured leads. Nurtered leads make 47% larger purchases than non-nurtured leads. Lead generation focuses on pouring as many leads as possible into the top of the funnel. It generates interest, brings visitors, increases web traffic, and prompts these viewers to fill out contact forms or call a phone number. But that’s as far as it goes. Pipeline marketing sees the entire funnel holistically. It sees lead generation as only one small piece of a larger puzzle. Rather than aiming for volume, Pipeline Marketing aims for quality and readiness-to-buy. Also, these leads are tracked through the entire funnel, which allows pipeline marketers to see which channels, ads, content, and other marketing touchpoints, contributed to the bottom line. Info Courtesy: Dailyinfographic...
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Social Media May Make You Lose Out On That Job

Social Media May Make You Lose Out On That Job
Social Media May Make You Lose Out On That Job Don’t forget that everything you say online stays there, and anyone can see it including probable employers, former bosses, or current work mates. Any dubious photos, potentially offensive comments, and criticisms against current or former employers may come back to trouble you. Fama has come out with a resourceful post on what shouldn’t you be doing on social media that might cost your job. Read on… Social media screening has now become an essential part of the corporate world. With information being widely accessible through the World Wide Internet, many internet users’ lives are now an open book. Luckily for the HR department, this makes screening out bad characters a breeze. Those embarrassing posts that you had made years ago on your social media account may come back to bite you if it was in your real name. With corporations being concerned about public and especially online image, they are cleaning out bad characters that could potentially compromise things. This is where Fama’s vision comes into play, as they are now the largest producer of social screening technology in the world. Should we embrace it? Social media can bring out the worst in even the quietest person. Although it may be abused by HR department to essentially isolate people that have certain opinions, it may be useful to block toxic people out of the workplace. For instance, somebody who creates blog posts on Facebook regarding violence or suicidal tendencies may not be the coworker that you want next to you. Although a long-shot, you will be glad that social media screening could mitigate the chance of a workplace shooting. In another instance, it can also help thwart potential thieves and scam artists. Although it is quite silly, there are some people that brag about their criminal endeavors or workplace conflicts. It would be easy for the HR department to dodge a bullet by filtering out the troublemakers. A Resourceful Infographic from HireRight on Background Checks done by Employers through Social Media: Could it be abused? Of course, some people are worried about the immoral usage that could go along with the power of social media monitoring. For example, having an unpopular political opinion may offend your boss and cause employment to be terminated. In many parts of the world, this type of discrimination is contestable in court but it may also be difficult to prove. Don’t Make Mistakes Social media is also the main way to keep tabs on employees during their supposed sick days. If you make an excuse to call off work, don’t be surprised if you get terminated after they see you at a concert the same day. Programs are even automating the process of maintaining employee integrity. Also, consider not using social media while at work. Public workplace banter on Twitter may seem harmless, and it is in most cases, but it can offend the wrong people and cause conflicts. It is best to avoid anything that seems like social media bullying, especially when it comes to interacting with your colleagues outside of work. It May be a Problem in Europe Social media snooping is quite common in the United States but Europe has strict privacy regulations against this. Although it is harder, European employers may still present a solid and professional reason to check social media accounts during investigations. When it comes to international companies hiring in Europe, they may also skate around the law and it may end up in their favor. In order to learn more about the technology behind Fama, which is one of the widely used products on the market, check...
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What Makes CAT Unique Than Other Management Tests

What Makes CAT Unique Than Other Management Tests
Mathematics Section of CAT- What Makes it Unique than Other Management Tests CAT, conducted for admission in the Indian Institutes of Management is also accepted by other, top B-Schools across the country for admissions to MBA, PGDM and other management courses. The registrations for the examination begin in the first week of August and the official notification is released along with the application forms. CAT hall ticket is then released for the candidates who successfully apply for the exam. The exam is divided in three sections: Quantitative Ability, Verbal Ability & Reading Comprehension and Data Interpretation & Logical Reasoning. Among the three sections, the Quantitative Ability section carries a weightage of 34% and the allotted time for the section is 60 minutes. Also, this is considered the trickiest of the three sections. Why is the Quantitative Aptitude Section of CAT unique? The quantitative section of Common Admission Test is different than other management exams, mainly because of the difficulty level. The questions asked in this exam are much more difficult and lengthy. The difficulty level has also increased over the years, making it the most feared section by students. The syllabus for the mathematics section is also quite vast. Judging by the last few years’ trends, algebra and geometry are two of the most important parts of this section. CAT, sometimes does not follow previous year’s pattern, particularly for this section, making it very unpredictable. Some years had questions on arithmetic and number system dominating major part of this section while some years had maximum questions on algebra, geometry and higher mathematics. So students preparing for selective topics may be taken by surprise. The mathematics section of CAT is important because if the score of this particular section is less, the student will not be considered for IIMs despite scoring well in the other two sections. Considering last year’s admission trends, IIMs demand 85 to 90 percentile in mathematics section to shortlist candidates for GD PI rounds. So you need to prepare for the quantitative aptitude section with utmost seriousness. How to Prepare for Quantitative Aptitude for the CAT In the following paragraphs, we will discuss some of the topics students should focus on to obtain a good score in mathematics. Number System Number system can be called a low priority area for CAT mathematics preparation because the questions on this topic have decreased in the last few years. Nevertheless, the concepts should be learned to solve the questions that are asked. Some of the most important topics to cover include– Basics and properties of numbers Base System – conversion of bases, addition, subtraction and multiplication in different bases HCF & LCM Finding out last digit, last two digits, number of zeroes Divisibility Rules Long division and finding out remainders – on this topic the questions are mainly based on divisibility rules, binomial theorem, simplifying the dividend, Wilson’s Theorem, Fermat’s Theorem, Euler’s Theorem, pattern recognition, cyclicity of remainder. Arithmetic The main trick to master arithmetic part is to learn the concepts properly and apply short methods for calculation. The basic concepts that you will need to follow for solving most of the problems are- Averages Mean, median, mode Percentages Ratio and Proportion Simple and Compound Interest. Observing previous years’ patterns most of the arithmetic questions are asked on the below mentioned topics – Profit & Loss Mixture & Alligation Time & Work – pipes & cisterns Time & Distance – basic concepts, relative speed, linear and circular races, boats & streams, relative speed, escalator based questions Few other topics from the syllabus that the students can learn for concepts are– Stocks & shares Calendars Clocks The concepts should be learned...
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Why Trademark Your Startup?

Why Trademark Your Startup?
Why Trademark Your Startup? Trademarking is very essential to new businesses, but first time entrepreneurs are not adept with the nuances of securing a trademark and often do not realize how vulnerable they are when operating a business without one. Why Trademark Your Startup? It helps protect your business identity It protects against others using the same or similar business name or logo It provides solid proof of your legally protected rights Federal trademark registration rights extend nationwide A trademark registration is an asset (it may be licensed or sold). Registering company names and domain names alone does not provide trademark protection. Must-Know IP Law (Patent, Trademark and Copyright) Beware of mimicking a famous brand; most popular iconic brands such as Coke, McDonald’s and Pepsi are protected by the Trademark Dilution Revision Act. Search Google to see if your intended trademark already exists. Reasons why your trademark may be rejected If it is likely to cause confusion, mistakes or deception with a mark already registered If it simply contains a generic name If it primarily describes or deceptive about the geographic origins of goods and services If it is primarily merely a surname If it is deemed immoral, deceptive or scandalous If it falsely suggests a connection with people, institutions, beliefs or national symbols If it uses the portrait, name or signature of any living person without the approval of the person concerned The Federal Trademark Registration Process 1. Select your trademark 2. Hire a Trademark Attorney Registering a trademark is a LEGAL process with many potential trap doors. Hence, it is advised to hire a trademark attorney to guide you through the trademark search and application process. 3. Availability Search Doing a search by yourself may prove to be disastrous. It is likely you are not familiar with what could create a conflict. A trademark search must be comprehensive and complete to rule out any potential legal conflicts. Doing an inadequate research is a major reason many trademark applications are rejected by the government. Do I Need a Lawyer to Register My Trademark? 4. Application Your attorney will draft and file your application with the USPTO (IN USA) OR THE TRADE MARKS REGISTRY (IN INDIA). If approved you will receive a trademark registration certificate and if refused, you will receive a refusal notice. 5. Monitor and Protect It is your responsibility to monitor and enforce your trademark rights. Failure to monitor can cause complete loss of trademark rights (regardless of having federal registration). COPYRIGHT ...
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