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How to Start and Run a Profitable Blog – Part One

How to Start and Run a Profitable Blog – Part One
How to Start and Run a Profitable Blog – A Beginner’s Guide for Blogging I need to tell you that this is an out-an-out curated post but with all the juicy points for the benefit of bloggers. Too much information is always overwhelming, so let me get ya the creme de toppe’. What does it take to be a great blogger and a money maker as well? Well, there are many strategic viewpoints and suggestions from pioneer blogging experts which makes your work simple. You have to be sure about your plans for the blog – niche, target audience, business model, social media promotions, social media scheduling, content marketing and many more… Don’t you worry… There is a set template for every kind of blog and all kinds of blogging activities. You have to just follow through but ofcourse infuse it with your own creativity. So, Shall we….. The number one factor is to set your specific goals. 1. Create Strategic and Well-defined Blog Goals If you started your blog with a loosely defined plan, then what you have is an erratic content strategy at best. Without clarity in direction, mission and strategic goals, you’ll limp along. Want to create your blogging goals? Start with this goal setting worksheet. Important Blog Questions to Answer 1. What is the very purpose you want to blog? The Ultimate Beginner’s Guide to Starting a Blog 2. What will a blog do for your business or what has it done so far? Look down the road – 3, 6, 9 months. A Beginner’s Guide to Starting a Blog: 50 Essential Tips and Tricks 3. Who will read your blog? Be specific about your reader and potential customer. How to Define Your Target Audience 4. How will you stay consistent? Who will help you achieve your blogging goals? It is always better to start a blog as a joint venture with a like minded partner if you just want to focus on content creation. The other person can be your technology and marketing partner. Sounds good right… 5 Essential WordPress Tips for Beginners 5. How does a blog support your current marketing efforts? 33 Ways To Market Your Blog 6. What’s your writing style? Are you serious, straightforward, funny, data driven, silly, witty? 50 No-Fluff, Content-Rich Blog Post Ideas 7. What will your marketing funnel look like? e.g. How will your blog create business opportunities and drive sales? How to Make Money Blogging So, these are the baby steps you have to take and be cautious about. Take one step at a time but in a well-planned manner. In due course, you will master the process and start enjoying when people respond to your...
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What is Strategic Human Resource Management

What is Strategic Human Resource Management
Strategic HRM – How it helps in improved Business Performance  Don’t forget to take the HR QUIZ at the end of this article Definition: Strategic human resource management (strategic HRM or SHRM) is a tactic to managing human resources that supports long-term business goals and outcomes with a strategic framework. It means that all HR Activities will be linked to the Organization’s Strategic Objectives. Here I have to mention a little bit about strategy – A company has to plan its activities not only for short-term but for a long-term also. This futuristic activity has to be backed up by some solid policies and practices without which the firm will start limping after a particular point of time. These goals and objectives are called strategies which are formulated in lieu of internal and external business environment, and also take into account legal, political and economic considerations. “Strategic HRM is an approach that defines how the organization’s goals will be achieved through people by means of HR strategies and integrated HR policies and practices.” Basics of strategic hrm: Formulation of HR Programs to enhance overall organizational performance Strategic HR planning from start Pro-actively participate in big picture decision making Redesign organizations and the work processes Measure financial results of all HR activities  Human Resource managers need to go for: Focus on developing HR programs that improve organizational performance Pro-active decision making on mergers, acquisitions, and downsizing Restructure the work processes to enrich overall organizational performance Measure and document the financial results of all HR activities Strategic HRM is the key to improved business performance A good SHRM strategy In the majority of organizations people are now the biggest asset. Their knowledge, skills and abilities have to be employed and used to the maximum effect if the organization is to create any value. Benefits of strategic hr Enables development of high-quality workforce through focus on types of people and skills needed Helps in cost-effective utilization of labor, particularly in service industries where labor is generally expensive Facilitates planning and assessment of environmental uncertainty, and adaptation of organization to external forces  Strategic human resource management is important in both large and small companies. Small companies have an ease of managing HR because of the small number of people involved and training them for a strategic approach might be lot easier. Larger companies need to have a whole department in charge of human resources and development. Assessment 1. ————is the assessment of internal and external conditions that affect the organization Environmental scanning Environmental scrutiny 2. The elementary way of employee learning in which the employees of an organization copy the behaviors of someone else is classified as Behavioral modeling Spaced modeling 3. The completion time of training, cost of resources and number of trainees are variables that must be considered in Delivery of training Selection of employees 4. The step in recruitment process in which the candidates are shortlisted fulfilling the minimum requirements of the job is classified as Pre-employment screening Affirmative screening 5. In an organization, the research efforts that are made to evaluate current structure of human resource management are classified as HR audit HR rating Buy Handbook of Strategic HRM by Michael...
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The Essential Social Media Image Cheat Sheet

The Essential Social Media Image Cheat Sheet
Social Media Image Cheat Sheet Knowing the correct picture sizes is important when posting on Social Media. Use This Handy Chart to Size Your Social Media Images Perfectly For 2018. It’s no secret that images are an important part of your social media content. They attract attention and stand out – posts with visuals deliver 180 percent greater engagement. The tricky part is that each social network has its own dimension requirements to make your visuals look their best. That’s why we’ve made it easy for you with the 2018 social media image size guide. Bookmark this guide so you can quickly access the right size for the right network. Twitter Image Sizes Header photo: 1500 px wide by 500 px tall      2. Profile image: 400 px wide by 400 px tall      3. In-stream photo: 440 px wide by 220 px tall Startup Plumber on Twitter A #CheatSheet to size your #images for #SocialMedia – https://t.co/8LFu4hwUaW     Facebook Image Sizes Cover photo: 815 px wide by 315 px tall       2. Profile image: 180 px wide by 180 px tall       3. Highlighted image: 1200 px wide by 717 px tall      4. Shared image: 1200 px wide by 630 px tall      5. Shared link thumbnail image: 1200 px wide by 627 px tall   LinkedIn Image Sizes Background image: 1500 px wide by 425 px tall Profile image: 400 px wide by 400 px tall Career cover photo: 974 px wide by 330 px tall Banner image: 646 px wide by 220 px tall (minimum) Standard logo: 400 px wide by 400 pixels tall (maximum)   Pinterest Image Sizes Profile image: 165 px wide by 165 px tall Board display: 22 px wide by 150 px tall Pin sizes: 236 px wide Stitchz.net on Twitter Pinterest Image Size Chart and Tips http://t.co/L2glYfgxvQ #pinterest #pins #boards #profile Instagram Image Sizes Profile image: 110 px wide by 110 px tall Photo size: 1080 px wide by 1080 px tall Photo thumbnails: 161 px wide by 161 px tall Louise Myers on Twitter WhatÕs the Best #Instagram Image Size? #Infographic https://t.co/OKkFZekd34 YouTube Image Sizes Video uploads: 1280 px wide by 760 px tall Channel cover photo: 2560 px wide by 1440 px tall Tumblr Image Sizes Profile image: 128 px wide by 128 px tall Image post: 500 px wide by 750 px tall Google+ Image Sizes Profile image: 250 px wide by 250 px tall Cover image: 1080 px wide by 608 px tall Shared image (on home stream): 497 px wide by 373 px tall Shared image (on feed or your page): 150 px wide by 150 px tall...
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How to Influence People and Get what you Want

How to Influence People and Get what you Want

This is all about the art of changing hearts, minds and actions of people whom you move with, interact with every day and possibly want them to like you to get things done. What influences people to say yes? These are scientifically validated principles of persuasion that provide for small, practical and often costless changes that can lead to big differences in your ability to influence and persuade others in an entirely ethical way. What are you waiting for?

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Social Media Marketing Ideas on Pinterest

Social Media Marketing Ideas on Pinterest
Social Media Marketing Ideas Social Media Marketing is an experiment and nobody can lay the rules since it is ever evolving. No one person can dominate the platform as it is very flexible and accomodative for all those who do it right! Amazing! Nothing is right and nothing is wrong when it comes to SMM. As a marketer or influencer or blogger you have to define and redefine the strategies to choose the best networks and plans that work out well. Inspired Ideas from Pinterest: 1. Social Media Marketing is a commitment that calls for investment of your time, effort and creativity. You can neither overlook nor overdo what you say in the social media platform. 10 Steps to Creating a Winning Social Media by Rebeka Radice 2. Your product or service must add real value to the end users – this will be the central point of your business promotion. Social Media Ideas, Formulas and Shortcuts 3. Just understand that your conversations must be meaningful and strike an emotional chord with the target audience. If not your voice will be drowned in other powerful social media waves. Why You Need a Social Media Strategy? 4. First establish a solid realtionship nicely by gaining the trust of your  followers. This will pave way for productive user engagement. Social Media Strategy 101 5. Check whether your conversations are leading to conversions; ultimately the ROI of any social media effort is revenue. If not measure your efforts and make adjustments. SMM Plan Complete Checklist 6. It does not hurt to give industry updates related to your products as well. Engagement for the sake of doing it is pointless and it does not lead to enrichment. Best Way to Engage Your Fans 7. Use lot of images with best resolutions and videos that convert like hot cakes. Social Media Image Size Guide 8. Caution -Don’t expect instant results. Let your connections know more about you and show them that you are here to stay. 6 Habits of Highly Successful Marketers 9. Marketing your services to the right audience creates more lead generation rather than thinning out your prospects by focusing on a wide range of user groups. Tips for Developing Your SMM Plan 2015 10. Make your connections feel special by immediately replying back and clarifying their queries. 8 Step Social Media Template 11. Investigate how often your competitors are posting and conduct industry research to see the ideal amount of content to publish per day on each channel. You want to be active, but not overly active. How to Become an Instagram Superstar? 12. Treat each channel as an individual entity. LinkedIn tends to have a more business-focused audience looking for in-depth, educational content, compared to Instagram, which is likely to have an audience looking for engaging visual content. 21 Rules for Effective SMM 13. Negative feedback needs to be addressed as well, preferably with patience and respect. But think of your social channels as an opportunity to display how awesome you treat your customers. Best Times to Post on Social Media 14. Stay active on Google+ –  If your business is actively posting on Google+, you will receive essentially free ad space when users search for you on Google. Psychology of Visual marketing in SMM 15. Create content that no one else has, if ever you’re in an oversaturated industry, and then make your content somehow unique from the others. Follow these amazing ideas to execute a “Stress Free” social media marketing...
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