About Us|Contact Us|Register|Login

[google-translator]
Currently Browsing: Social Media

Tips for a Successful Tech Start-Up

Tips for a Successful Tech Start-Up
There are so many tech start-ups emerging, as digital technology moves on in leaps and bounds, with the Internet of Things on the horizon. Perhaps you are a good front-end developer who has access to a great team and with the right things in place, there’s no reason why you can’t compete in this huge market that is growing exponentially. Here are a few tips to help make it happen. Funding – Of course, you need to crunch the numbers and come up with a figure you need to turn your vision into reality and if you come up short, there are several ways that you can fund your start-up. You could crowdfund, as many digital entrepreneurs do successfully, or you could put together a presentation and invite potential investors. Another idea is to approach another developer with a view to setting up a partnership; your partner naturally comes up with 50% of the start-up funding, which eases the burden. If you have a good working relationship with your bank, they might be interested in checking out your business plan, while there are online lenders that specialise in start-up funding. Global market – Take advantage of the unique services at www.globalcitizenstranslation.com, the leading global translation provider with more than 500 language pairs to choose from. Having the ability to communicate with non-English speaking people is a real game-changer and it couldn’t be easier to use the on-demand service; simply book your translator and they will be ready to join your Zoom call at the agreed time. You can set up a business meeting with that Chinese client, without worrying about language issues and with more than 500 language pairs, you are not limited in any way. Web portal – This is very much your shop window and a chance to show some stunning code; invest in professional web design and create a brand that will become known for creativity and quality. You might want to think about digital marketing, with ongoing SEO to get your brand known. Here are a few key roles that your start-up needs. Tech recruitment – If you need to put together a team asap, you should create accounts with the best tech recruitment agencies. When the need arises, a quick search will find developers and code writers who are ready to go at the drop of a hat, so to speak. Time is of the essence when you have a client who wants your product and if you can’t meet their deadline, they will use another outfit. Where to base your company – As you know, delivering digital products means you can be based anywhere and some countries offer great incentives for foreign investors. If you are looking at Ireland as a potential venue for your start-up, here is some important information, while many entrepreneurs prefer to be based in Southeast Asia. The marketplace is highly competitive, as you already know and if you do your networking and invest in some SEO, there’s every reason to expect...
read more

The Benefits Of Attending Trade Shows For Business

The Benefits Of Attending Trade Shows For Business
Business has become incredibly more competitive over the years and it has become increasingly more difficult to find a niche in any market. As a business owner it should be your job to try to find and create new opportunities for your business. The key to any product or service is finding the right customer demographic and finding them in large numbers. You could sit in your store and wait for the footfall to pass by but you will be waiting a long time before many thousands of people walk into your store. There is a better option and it comes in the form of trade exhibitions and these can actually change the future of many businesses. No business can afford to ignore these exhibitions and trade shows because they offer so many benefits to your business and by not attending, you are surely missing out on many opportunities for growth. The difficult thing about exhibitions or trade shows like these is that it can be quite difficult to transport your goods to the destination. You would have to have specialised transport to do so and experience lifting and carrying specialist equipment. You can use demo equipment management from Tecdis and these people can make sure that everything gets to its final destination. If you’re still not sold on the benefits of attending exhibitions or trade shows, then maybe the following can help you to make a more informed business decision. More opportunities to meet & greet – It is vitally important that your business networks with other businesses within your industry and the key to higher profits is more customers and so you need to be able to grow your customer demographic for this to happen and communicate with customers. When you attend such things as trade exhibitions, it allows you to stand out from your closest competitors and it is the perfect way to meet new clients. Trade shows allow you to meet with potential customers face-to-face and really connect with them. There are also real opportunities for people to buy your products and services while there and you can offer special promotional prices to encourage them to do so. Increased brand awareness – The opportunity to be able to actually greet your customer demographic provides the perfect opportunity to show off your brand and to increase your business image. In most cases, local tabloids like newspapers will be there and so your business may get an opportunity for exposure that you won’t even have to pay for. Anything that draws attention to your business in a good way should be embraced with both hands and it also gives you the chance to give away free branded items like pens, hats and key rings to new customers. Just by being there, you are marketing your business and this is one of the most cost-effective ways of doing so. If you get an opportunity to attend such an event, you really should take it and run with...
read more

All You Need To Know About Business Communications

All You Need To Know About Business Communications
Given the various technological advancements that have occurred over the last few decades, it is now possible for businesses around the world to communicate with their customers or other stakeholders, regardless of their location on the planet. Indeed, if you are looking to improve your business communications, you should consider a number of factors, especially the use of simple messages and a variety of message channels, so that you can convey information about your products and services to different demographic groups of customers. However, if you do not have the relevant in-house knowledge to improve your business communication processes, you should think about contacting a specialist company that can provide you with advice and technologies that can help to communicate, interact and integrate with your various stakeholder groups. For more information about the various companies that can provide you with business communication assistance in Australia, you should think about checking a search engine as you will be able to identify several companies that you can contact. 1.Understand how to communicate with different stakeholder groups Regardless of whether you need a simple or complicated communication requirement, then a specialist company such as Prodocom Australia will be able to provide you with a variety of different technological solutions. This is especially relevant if you are looking for a quick and easy way to communicate with various stakeholder groups while you should also be aware of the various types of technologies that can be used to create a two-way communication channel. This is also important when you want to engage with your customers around the world and receive feedback about your messages. 2.Use integrated technologies Furthermore, it is essential to note that if you want to create an efficient business communication process, you should implement and integrate a variety of different systems. Indeed, regardless of whether you want to communicate with stakeholders or customer groups, you can be rest assured that a variety of platforms will be able to meet your communications requirements. This is mainly suitable, regardless of whether you need to use email or SMS while if you are looking to implement a digital marketing strategy, you should consider the various communication channels that are available for your business to use. 3.Seamless communication Finally, it is essential to be aware that if you are thinking about communicating a message to a potential group of customers or other stakeholders, you should ensure seamless communications using a consistent and simple message. Indeed, given the prevalence of mobile devices around the world, you can utilise a variety of types of technology to communicate any type of message to a particular customer or stakeholder group. A specialist communications company could also help you to understand the various platforms that are available to allow seamless communication within and outside your business. Understand how to communicate effectivelyUse a number of integrated technologiesEnsure seamless communication inside and outside your company Therefore, in conclusion, if you are looking for a fantastic way to improve your business communication processes, you should think about talking to a specialist company that can give you assistance as well as implement a variety of different integrated technologies to allow seamless communication with your stakeholder...
read more

Digital Marketing Strategies for Charities

Digital Marketing Strategies for Charities
Digital marketing is an essential part of any business, but even more so for charities. This blog post will explore some ways you can use digital marketing to maximise your fundraising efforts by leveraging several effective digital marketing strategies. Who is your audience? Before you begin with anything else, you need to know who your audience is. What do they want? What questions do they have? How can your charity help them, and what will resonate most with their experience and needs? Once you know these things, then it’s just a matter of creating content that addresses those specific issues and concerns. Marketing agencies such as Eleven Marketing can be useful in this sense because they can help you get the most out of your budget to really reach the people you are trying to reach. This is useful because not only is budget often a constraint when it comes to raising awareness of your brand but spending your money in the most effective way possible can be difficult if you don’t know what you’re looking for. Get to the root of your cause It’s easy to think of reasons why you and your team should be passionate about your cause, but do those same people who will be donating share that passion? If not, then why should they care? What is it exactly about your cause that makes it something worth donating time and money to rather than another charity? Make sure you’re always asking yourself these questions so that you know what to focus your marketing efforts on. One of the best ways to leverage digital marketing is through storytelling.  You can use storytelling in a variety of different ways – especially when it comes to getting fans involved with their favourite causes. You can also do this by leveraging influencers, sharing stories about people who donate, or by creating a story and sharing it.  All of these methods can draw in your audience and create a closer connection between your charity and the people who support you. Positive social media engagement Social media is essentially an endless hive of buzzing activity. It’s also a place where your brand can be seen by potential donors and, more importantly, by those who already support you. The question is, how do you make the most use out of social media? What kind of content should you share that will actually get people engaged with your charity? One of the most popular ways for charities to use social media is by sharing positive or inspirational stories. People are much more likely to share positive content with others because it leads to them feeling good about themselves. If you can create a digital marketing strategy that aligns with this mindset, people are far more likely to share your information and spread the word about your cause. Build a useful website Another effective digital marketing strategy you can use is building a useful website that provides people with the information they need to know. It’s like having your own personal assistant that’s always available and ready to answer questions 24/7. So, what kind of content should you be sharing? It’s best to stick with articles about specific things people will be looking for when they visit your website. For example, if you’re a cancer charity, then you can post information about symptoms of cancer or how to find a specialist close...
read more

4 SEO Mistakes You’re Probably Making

4 SEO Mistakes You’re Probably Making
Search Engine Optimisation (or SEO) is the backbone of internet traffic. Well-implemented SEO helps Google search engines to correctly classify and rank your website. This, in turn, means that you’ll appear higher in relevant searches, increasing traffic and visibility. Many of the practices associated with SEO are well known, but mistakes are just as common and can have a detrimental effect on your site’s performance. #1 Keyword stuffing Keywords are important. They help Google to classify your site correctly, ensuring that it appears high in relevant searches. Keyword stuffing, on the other hand, is bad. Properly optimized content will contain two or three highly relevant keywords, dispersed and occurring naturally throughout the text. Stuffed content will contain tens and, in some cases, even hundreds of keywords crammed into the text without context. Not only does keyword stuffing affect the readability of content, but it’s a sure-fire way to get yourself flagged as a spammer. Some content producers struggle in this area, so it’s useful to hire SEO specialists like https://www.altagency.co.uk/services/digital-marketing/seo/ . They’ll find the best keywords for your site and ensure that those keywords are implemented correctly, avoiding overkill. #2 Bad linking Links are contagious. A good backlinking profile that includes links to relevant, high-quality sites will see your own content classified in the same way. Links to low-quality spammy sites (or hundreds of irrelevant links scattered across your content) tell Google that you’re a spammer too. This, of course, leads to a poorer ranking and decreased traffic. Keep your links as relevant as possible, and always link to authority sites like newspapers and specialist websites. Not only does this ensure value for your readers, but it lets Google know that you’re focussed on informative content. Remember that value is key. Give your readers information they can use (in the form of good content and good linking), and traffic will naturally follow. #3 Neglecting mobile traffic Mobile traffic now represents a vast portion of all internet usage, and search engines know this. Sites optimized to perform well on mobile will inevitably and invariably rank higher in results. Sites appear differently on mobile and tablet than they do on desktop, and it can be difficult to manually optimize for every platform. Fortunately, responsive themes make the process much simpler. Responsive themes do just that: they respond to the device they’re being viewed on. They’ll adjust how your site appears between mobiles, tablets, and desktops, ensuring that it functions perfectly across them all. #4 Duplicate content While there’s nothing wrong with writing content around a similar theme, duplicating the same material will eventually see you penalized by Google. Search engines and their users want fresh, new content. Simply taking an old article and rewording it slightly won’t be enough to fool them. Worse still, avoid so-called content recycling software that promises to automatically rework previous posts so that they appear new. Search engine algorithms are extremely advanced. They can tell the difference between new and old content, and they categorize websites...
read more

« Previous Entries