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Key Roles Your Startup Should Fill in 2022

Key Roles Your Startup Should Fill in 2022
Startups are famous for moving fast and breaking things. This approach, disrupting the incumbent market with new ideas and new products or services, has created some of the world’s largest and most powerful businesses. And it’s something that you should focus on as you’re building your fledgling company, ensuring that you’re constantly adding talent and experience to your team in order to drive your brand further. Here are the key roles and skills to bring on board in 2022 to help your business expand rapidly in a post-pandemic world. Finance One of the key considerations that all startups have is where they’re getting the next big investment. So far, you may have been relying on personal funds or investment funds that you’ve been able to secure through funding rounds. But in the future, you’re going to need to increase your cash reserves in order to maintain a constant cash flow. And that’ll mean bringing in a finance lead to help balance your firm’s books. This can usually just be one individual with experience working in startups who will be able to help you apply for further funding and reach out to investors to secure your next grant of cash. Marketing Getting your products or services seen by millions of people is a constant priority for your firm. You’ll know that effective expansion is all about click to your website and clicks on the magic “Buy” button on your sales pages. And to achieve that, you need savvy marketers. Now, startups are usually composed of no more than a handful of employees, and effective marketing teams are usually ten people strong. So you’ll want to initially outsource, to experts like SEO Ibérica, to build your early campaigns. Then, once you’ve grown in size and stature, you’ll be able to consider hiring an in-house marketing team to go it alone. Operations An operations manager will help you and your teams work effectively and efficiently. This is often a godsend for startups that they didn’t necessarily know they were missing. There’s a fair amount of chaos in a startup, as a small team juggles a large number of responsibilities. But an experienced operations officer will be able to make all of your lives easier, spotting where there are inefficiencies and other things holding you back from peak productivity. IT And finally, there can be no successful startup without at least one individual on the team who knows their way around digital technology. Whether that’s an app developer who is going to build a new digital arm for your business or a web designer who’s always able to make tweaks to your website in order to bring in more views, you need that tech knowledge in-house and available in the working week to help you build up your firm. Hire experience and ambition in this role – and a certain amount of creativity – so that you’re able to outcompete other brands and their outdated digital infrastructure. Hiring as a startup is difficult, and sometimes it’s preferable to outsource. But as you grow, here are four areas you should consider recruiting within to make your firm successful in...
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Prepare Your Business For Success

Prepare Your Business For Success
If you are looking for success with your business, it makes sense to make sure that you are fully prepared for when it happens. By having good procedures in place, and performed already as a habit, you can keep focused on the areas within your business which will bring you the success you desire and propel your business into the next profit bracket and beyond. Effective SEO In order for your business to be seen on search engines such as Google, you will need to make sure that your SEO strategy is working for your business. If you have no SEO strategy or it is not working well for you, your business will never get to the top rankings in the pages which matter, which is mainly page one, so your potential customers will not be able to find you. If you do not understand SEO or feel that your knowledge is somewhat lacking in this particular field, hiring the help of professionals in order to do it for you is a must. This will not only save you time, but it can also save you money, and you will see good results a lot faster than if you chose to struggle on with it yourself. When thinking about your business’s SEO, you may also need to think about the conversion rates from your website. In order to truly understand what is meant by conversion rates or CRO, it is a good idea to read the ultimate guide to cro for ecommerce, which has been written by an expert. If you are thinking about struggling on with your SEO yourself, then this will affect the amount of CRO your business is getting and, therefore, your profits too. Forms of advertising It is important to take full advantage of all forms of advertising that are open to you. This includes advertising your products and services on social media platforms to get your products seen worldwide and gain those worthwhile customers. Use whatever media you feel necessary and use your best pieces to showcase your business and what it has to offer. Make sure to put links back to your website within any dialogue or video so that potential customers only have to click the link to see more of what it is you are selling rather than having to go searching the internet for your business name. Importance of being customer-focused It is highly recommendable to be customer-focused and keep your customers happy. Happy customers tend to be returning customers, and what is more, they recommend good businesses to others which extends your customer base even further. Word of mouth is the best form of advertising that there is. Not only is it free, but it totally endorses everything good about your business, services, and the products which you offer for sale. Obtaining customer feedback and acting on comments which need to be addressed is a must, making sure to go out of your way to keep all customers happy and letting them know what improvements have been made due to their comments is good curtesy, it may also pay to offer these customers discounts or other types of enticement so that they can see the improvements that have been made first-hand to win back their...
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Social Media Marketing Strategy for Small Business 2021

Social Media Marketing Strategy for Small Business 2021
Jay Baer, the founder of Convince & Convert, once said: “Make your marketing so useful; people would pay for it.” While we couldn’t agree more, this statement indicates that it’s not just about marketing; it’s about good marketing as well when it comes to growing your brand. Whether it’s social media marketing in CT or in LA there are certain strategies that work in general. Social media with 4.66 Billion active users in 2021 (according to Statistica) brings a lot of opportunities for businesses when it comes to marketing.  In this article, we will take you through some techniques; that can help you make the most out of your social media marketing campaigns. Below are 5 tips or strategies to keep in mind while designing a marketing campaign on social media. Strategies You Need to Know! 1.     Develop a smart plan This might seem pretty straight forward but its’ something; many ignore.  When you start out with a plan, you know what you are doing and why. Taking a step without a plan is like traveling on a ship without knowing your destination. Without a clear and realistic goal, you are bound to get lost and fail! Start out with a plan; that is smart. Smart stands for specific, measurable, achievable, relevant, and time-bound. When you make a plan, it should be on point and not vague. The plan should also be measurable so you know what you need. It should be achievable and not unrealistic and relevant as you shouldn’t waste your time on anything irrelevant or unimportant. About time bound, you should respect the time you have and should know how much you need for each step. Let’s take an example. You set a goal of having 1000 followers in 3 months on Instagram and post content accordingly. You will know what you want to do and how much time you have if a goal is in place rather than shooting arrows in the dark. 2.     Follow metrics and check reports When it comes to marketing, performance metrics like the number of likes, followers, retweets, etc. are crucial indicators of how well you are performing. While some metrics might show positive growth some might not. It really comes down to what helps your brand grow and what helps you make the best decisions. Let’s talk about another example. Steve’s Hot Dogs, a St. Louis-based restaurant had an event. They marketed it well but focused more on their neighborhood. As a result, they didn’t get many Instagram or Facebook likes but their sales tripled.  So when it comes to metrics, you need to decide what to focus on more than the other. To have in-depth knowledge of each metric, checking reports and comparing metrics is important. Thus make sure you keep checking reports regularly so you can spot issues beforehand and are aware of your marketing status. 3.     Understand your competition and collaborate There is a famous saying: “Keep your friends close, keep your enemies closer”. While keeping friends close is great, keeping your enemies close lets you know what threats might come your way. Applying that to marketing, you must know what your competitors are doing so you can perform even better. One strategy you can use is to spot the top three competitors and check their social media to see how they market their brand. Check the platforms they use how often they post, what they post, the responses on their posts, etc. While competition is a reality, you should also benefit from it. You can work together or approach influencers to market your brand. Apart from marketing or raising sales, you can also build brand...
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How To Increase Brand Awareness

How To Increase Brand Awareness
Looking to improve brand awareness? Whether you are a new startup trying to establish your presence in an industry or you have been around for many years and are simply looking to create a stronger presence, there are a number of strategies to try which should help to increase brand awareness. When you are able to increase brand awareness, you can attract more customers, compete at a higher level and improve the reputation of your brand, so it is certainly worthwhile. With this in mind, here are a few of the best strategies to try if you are looking to increase brand awareness. Get Involved With The Community There is a strong focus on creating a strong online presence when it comes to brand awareness and while this is certainly important, you should not overlook the value of more traditional forms of marketing. Community engagement is an excellent way to increase brand awareness and attract customers from the local area as you can form strong connections, make a positive impact on your local area and establish your brand as an important organization in the community. Hosting events is one of the best ways to do this along with volunteering and partnering with other local organizations. PPC A fast, cost-effective and smart way to greatly increase brand awareness and to direct more traffic to your online website is with PPC. PPC will allow you to immediately become highly visible online and allow you to reach your target customer when they are looking for products/services that you can provide, but it is important that you use an experienced PPC agency in Manchester for the best results. The top agencies will be able to deliver the best campaigns, boost your sales and ensure that it is a smart investment for your business. Encourage Social Media Shares Social media is obviously a great way to get your name out there and to engage with your target customer, but it is also a platform that many brands struggle to use effectively. In terms of increasing brand awareness, the key is to encourage likes and shares so that you can reach the network of your existing followers. There are a couple of effective ways to do this, including: Social media competitions (like and share to enter)Creating and sharing high-quality contentBeing a source for news in your industryStanding for an important cause Partner With Influencers These days, one of the best ways to get your name out there and to increase your sales is to partner with influencers. Influencer marketing continues to grow at a rapid rate and this is because it is such an effective form of marketing and one that will allow you to reach a much larger audience, improve your brand reputation and attract new customers to your business. If you are looking to increase brand awareness, then these are currently the best strategies to try. No matter if you are a start-up or you have been around for a number of years, these strategies will help you to reach a much larger audience and enjoy the benefits that this can...
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Tips to Make Your Company Website More Search Engine Friendly

Tips to Make Your Company Website More Search Engine Friendly
These days, search powers the internet and having a website that is search-engine friendly and capable of ranking high is essential if you’re to be found by potential clients or customers. Search Engine Optimization (SEO) is the practice of optimizing a site to rank higher in the search engine results pages. In truth, SEO is a highly detailed and involved process, but there are still some small changes you can make to your website and site content that could see you enjoying better results in a relatively short time. DIY SEO vs hiring a specialist digital marketing agency While there are some tricks you can employ that may help you achieve better rankings in the short-term, if you hope to achieve the best results you should really look at outsourcing to a third-party professional digital marketing company. Achieving high rankings can take a frustratingly long time if you don’t know what you’re doing – and, even if you manage to get good rankings, there’s also absolutely no guarantee of staying high up in the coveted result pages of Google and others. Also, if you don’t know what you’re doing, there’s an equal likelihood that you’ll harm rather than enhance your ranking. If you’re in any doubt, you should think about enlisting the help of a professional firm like Flyrise that will align your business’ website with its top keywords and execute a plan to get you ranking for them. Simple tactics you can do that will help your rankings All that said, there are still various things you can do yourself that should have a positive impact on your rankings – and will also make the job of a digital marketing company considerably easier should you decide to work with one. Develop a list of keywords and phrases likely to be used by your clients (potential and existing): You know your business and market better than anyone, so you should also have a pretty clear idea of what terms or phrases people might type in to find a firm like yours. Developing a list of possible keywords and phrases will help you populate your pages with words people are likely to use when they search – greatly increasing your chances of Google registering and delivering your content under these terms. Give prominence to your keywords: You will likely be using some form of Content Management System (CMS) so, when you’re titling your page and adding a header, think about the keywords that relate directly to that content and include them in both. Also, you should split your main page content into headers – again featuring these keywords liberally. Remember not to go over the top and start throwing words in repeatedly where they aren’t required or don’t make sense, which is considered spamming. Google’s spiders are now incredibly sophisticated and aim to ‘read’ a site’s content much as a human would. In fact, its bots are now so smart they can recognize poor grammar and structure – which, in turn, Google uses to prioritize pages in listings. Keep sentences short and split long paragraphs: As mentioned, Google now attempts to ‘read’ content and is increasingly frowning upon overly long sentences and paragraphs. Reading long reams of text is tiring on the eyes, and Google knows this. So keep your text concise and to the...
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