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Business Security Tips: How to Best Look After Your Physical Assets

Business Security Tips: How to Best Look After Your Physical Assets
Online trading in the vast expanse of the digital world has been a life-saving endeavor for many companies in recent years, but it is not without its own unique set of security issues. Cyber-crime is still an incredibly prevalent factor, and many businesses regularly strive to take a proactive approach to online security. It is important to note that threats in the material world can still be as devastating as ever, so looking after your physical assets should be somewhere close to the top of the agenda. If you feel as though you could be doing more to nurture your security efforts, here are some tips you may find beneficial. Inventory Management It is unfortunate that inventory theft can sometimes be down to the employee, so taking steps to introduce a streamlined inventory management system may help reduce this risk. Moreover, it can help you to take control over your ordering, save money and make the most out of your current stock. There are many great pieces of software on offer to help you with this, partly in thanks to the rise of the internet of things. Opting for software integration can be a great way of keeping your digital assets safe and secure, an essential for many businesses that rely on a constant stock-flow to remain afloat. Moving the Highest Value Goods Some criminals will likely be indifferent to getting caught in the first place, so cameras, lights, and warning signs might do little to stop them in their tracks. This is why moving your highest value goods away from the site can ensure that a burglar cannot even begin to get their hands on the assets. Admittedly, this is not always possible, so an alternative might be to hide them out of view with a covering you can lock up, or even by bolting them to the ground. Alarms An efficient security alarm is a must for any business, but there are also a few other options to consider implementing into your business. An anti-loitering alarm, for example, can be a wonderful way of deterring any suspicious groups of violent teens from causing damage to your property over time. In addition, this can be a great proactive approach towards combatting larger issues that may arise due to consistent loiterers. If this sounds like it might be useful to you, it might be worth checking them out at mosquitoloiteringsolutions.com. Hire Security Staff If you can pay for a full-time security guard, it is certainly worth doing as this can double your security efforts in no time at all. They can monitor your security cameras, patrol the premises, defend against threats and generally put your mind at ease when it comes to the safety of your physical assets. Their very presence alone will often be enough to scare away any intruders who hope to harm your company, so for anyone who was on the fence about hiring security personnel, it might be time to go ahead with the hiring...
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Why Are Successful Businesses Using Bulk SMS Marketing?

Why Are Successful Businesses Using Bulk SMS Marketing?
SMS marketing often takes a back seat to more visible methods when a business is considering how to develop a new marketing strategy. Given the clear success rate of this type of customer interaction, it is a mistake not to include SMS messaging in the marketing plan for your business. Successful businesses around the globe are utilizing SMS to reach their customers, both past and present. This technique enables a message to literally be in the hands of many thousands of people in just a few minutes and with a relatively small amount of effort. What is SMS Marketing? SMS marketing is also referred to as bulk texting. This is because a large bulk of text messages are sent at the same time to the desired customer base. This is quick, simple, and very cost-effective. With the click of a button, the same promotional text message will be sent to everyone that the message has been allocated to. This might be a one-way message, or customers may have the option to send a reply if they wish to. How Successful is Bulk Texting? The most amazing part of using bulk sms messaging to reach customers is that it genuinely works on a large scale! A text message appears much more personal than an email or social media post, and that is why as many as 90% of recipients will open and read each message. Compare this with the approximate 30% open rate for email communication, and you can see a clear winner. Furthermore, consider the time that it takes to draft a promotional text message as opposed to creating an entire email newsletter. Trust and Communication Trust and communication are two pivotal aspects of providing an amazing customer experience. If a potential customer does not trust a business or is unable to communicate effectively with them, then they are not going to spend their money on this business. Customers generally trust text message communications because they will have given this company their phone number. This is not therefore treated with the same suspicion as an unsolicited phone call or a random email. Additionally, if the customer has been given the option to reply to the text message, or has received instructions within the message on how to engage with the business, then this prompts ongoing engagement. Doing so opens up the channels of communication and encourages a customer to take action which could lead to a sale. Successful Businesses and Bulk SMS With so many clear advantages to this marketing technique, it is no wonder that successful businesses around the world are using this method. It is easy to outsource this kind of marketing to a reputable agency, thereby saving yourself the time of doing it in-house. Outsourcing this task will also help to ensure that your campaigns are always expertly executed and managed in the most effective way. When you make the decision to start using bulk SMS messaging to promote your business, you may be surprised at just how quickly your customer base begins to...
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How to Keep Your Company Data Safe

How to Keep Your Company Data Safe
In your private life, protecting your sensitive data should be among your top priorities. The same is even more important when dealing with your company data. Protecting your company data means protecting your clients and employees from identity theft and fraud. It is an essential aspect of your firm’s reputation. Add the fact that most companies deal with a paper trail together with a digital one, and the task of keeping all that information safe becomes even more complex. Sure, you should shred company documents, but that is just the beginning. Here is what you can do to keep your company data safe. Educate your employees Despite the stuff that we have all seen in movies and TV shows, and even in the news, the biggest threat to your security most likely won’t be a foreign group of hackers hiding behind their computer screens. A study by PwC has discovered that internal mistakes and even intentional errors currently pose a more significant threat to your company’s data safety than any external threat. Your business is only as secure as are the devices of your employees. Train them about the threats of doing business and storing information online. A few lessons on cybersecurity can save you from a lot of potential issues down the line. Increase workspace safety Every time someone steps away from their desk while in the middle of a project that includes sensitive business information, this represents a potential data safety risk. You should take the necessary precautions to protect company data from visitors or others who should not see that information. Make sure that all the computers lock up if left alone. After a meeting, make sure no sensitive materials are left behind. After printing, copying, or faxing, make it a rule that everyone should pick up their documents right away. When shredding sensitive papers, do not rely on your internal paper shredder if you have one. Instead, use the services of a professional company. Finally, store sensitive documents in a secure location. Encryption is your friend Using encryption means adding a layer of safety between you and potential hacker attacks regarding digital data. Encrypted data can be accessed only by those who have the password to do so, which means that, even if that info somehow gets stolen or compromised, it would be useless to the thieves without that crucial element. Remember, only the person who has the password can see the data that is protected by the encryption – even if that data is stored in the cloud, without the password that decrypts it, it is entirely safe. It’s important not to limit encryption to your company’s desktop computers. Laptops, tablets, and even USB drives can be protected by encryption. Pay attention to password security We have already mentioned passwords above and how powerful of a tool they can be. It makes sense that such important assets should be well protected. Hackers and online criminals know how important passwords are, too. Sometimes, they use software to crack passwords. Other times, they buy a list of most commonly used passwords and email addresses and try to brute force their way into your company. That is why you should teach your employees how to create strong and unique passwords. Your other option would be to purchase password management software that can create strong passwords and keep them safe. Use proper procedures when disposing of old devices Let’s consider personal data safety once more. You wouldn’t simply toss your credit card statements or bank reports into the trash without shredding them first or setting them on fire. The same holds for all essential paper documents regarding your...
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Social Media Marketing: The Best Tips for 2021

Social Media Marketing: The Best Tips for 2021
Small and large businesses all share the same interest: they want to connect with their audience through social media. There are many reasons for this, though mainly, it is to: Increase brand awarenessIncrease revenue Social media marketing makes achieving these aims possible – and it is not as difficult as it sounds! Follow these tips to gain a clear understanding of how you can use social media as an effective marketing tool for your business.  Share high-quality content Every successful business regularly shares content on their social media pages – it drives consumer engagement and enables them to promote their products, services, and everything else that is important. It is simply not enough to post content every couple of months out of obligation – that is poor branding. Before you start working on any content, it is a great idea to create a content calendar, which is a tool used by many social media professionals. A content calendar puts all your content plans into one document, which helps you to organize upload dates and who oversees each project. Microsoft Excel is one of the most popular choices for doing this. Here is an Excel function list to get you up-to-date on how to use Excel. Your content calendar should include: The title of the contentA detailed description of what it is aboutCreators (which employees are working on it?)The platforms the content will be shared onThe deadline Now, what makes for high-quality content? High-quality content could be anything from a blog to a product unveiling video, but it should always: Benefit the audienceEvoke emotionBe aesthetically consistent with your brandCatch the viewer’s attention, be it through an interesting title or thumbnailBe posted on the right platform (for example, a ‘How To’ guide is probably more suited to YouTube than Snapchat) Make your brand ‘human’ A popular trend in social media marketing right now is making your brand as ‘human’ as possible. Corporate jargon is often thrown out of the window and replaced with everyday language, often even humor evolving around memes. However, this can occasionally cause controversy – so do not get too carried away trying to be funny. So, make sure to express your personality, regularly engage with your audience, and even show the faces of some of your employees. Analyze your performance A major positive of social media marketing is that platforms (such as YouTube and Twitter) enable your business to see how your posts are performing. For example, you can see how many views your videos receive. Moving forward, this gives you a clear idea of what is working and what is not, so you can make smart changes. It is expected that 92.1 percent of U.S. companies (with 100+ employees) will use social media marketing by 2022, meaning analyzing your performance levels is going to be a valuable tool to stay competitive. Finally… Do not oversaturate A fatal mistake that many businesses are currently making is oversaturating their audience with social media posts. Too many videos, too many questions, too many hashtags – it is not good. It will frustrate your audience and potentially make them leave. Make sure you find the right balance for keeping people engaged without scaring them away. It may take some time, but you will get there in the end....
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Top 5 Benefits of Outsourcing Security for Your Business In 2021

Top 5 Benefits of Outsourcing Security for Your Business In 2021
As a business owner, you will feel completely at ease knowing that your company’s properties are safe from external breaches. Whatever the company’s size or nature is, whether it is small or big, wholesale or industrial, it is guaranteed to have a set of diverse holdings and assets like computer equipment, data, and other costly products that are at risk of being stolen. Professional security providers help you keep the appropriate security frameworks in place, such as automatic software configuring, DNS infrastructure, intrusion detection systems, anti-malware, anti-phishing software, authentication systems, and so on. Surveillance security cams and other technology are often used to reduce the risk of properties being exposed to unauthorized users and customers. According to reports, commercial fraud in the UK increased threefold from 2008 to 2015(it was reported to be worth £613 million). The adversary might not be a possible break-in or burglar only; it may even be carried or assisted by your clients, staff, or management teams. Without further delay, let’s discuss the top 5 benefits of outsourcing security for your business in 2021 Stacked Security Optimization Techniques & Global Expertise At a reasonable price, security service support comes with years of professional experience, expertise, and a comprehensive range of tools to identify security risks, upgrade technologies regularly, and mitigate potential threats. Outsourced security experts can see a lot more malicious behavior than the non-professional security staff with their diverse and professional experience. In a broad sense, the most significant advantage is that they deliver more expertise to the table. As a result, they’re more likely to be conscientious and receptive to potential security threats in the long run. Reasons for Outsourcing Security Decrease The Potential Risks Establishing a company’s defence is no simple job. It encompasses various risk factors, including rivalry, laws and regulations, marketplaces, debt levels, and technological changes. Most of the company security risks that come their way are managed by outsourcing security companies, who have a range of technical knowledge and experience, especially regarding audit and compliance issues. Cyberattacks are also substantially reduced with controlled IT support. Risk management programs are created by outsourcing agencies and are customized to the needs of the client. They assess all potential risks and devise a strategy to implement in a security crisis, resulting in substantial reductions in losses and expenses. Rapid Implementation of New Technology A well-run outsourced IT firm would have the necessary talent and capital to start and execute new ventures rapidly. The ability to manage and deploy the same task locally could take a long time to find the right individuals, train them, and provide the software and hardware resources they need. On the other hand, Outsourced IT services have years of cumulative experience in a broad range of services. As a result, you can save energy/cost right from the start of the project. Continuous surveillance and security : A security firm will provide you with security services the whole day, regardless of your operating hours. Video monitoring, security guards, alarm systems, and other security services will be offered. Don’t let security services become a constraint for your business. Rather, hire an outsourced security expert team that will enable you to focus on what you do finest: running your company efficiently to boost profitability. It helps to prevent the failure of an enterprise As previously reported, a security firm will safeguard all of your valuables and sensitive details while ensuring full confidentiality of your financial data. This will prevent your rivals from gaining access to your internal data, which could harm your business operations. Furthermore, there is no risk of robbery since every section of the office is supervised and guarded....
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