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Why Trademark Your Startup?

Why Trademark Your Startup?
Why Trademark Your Startup? Trademarking is very essential to new businesses, but first time entrepreneurs are not adept with the nuances of securing a trademark and often do not realize how vulnerable they are when operating a business without one. Why Trademark Your Startup? It helps protect your business identity It protects against others using the same or similar business name or logo It provides solid proof of your legally protected rights Federal trademark registration rights extend nationwide A trademark registration is an asset (it may be licensed or sold). Registering company names and domain names alone does not provide trademark protection. Must-Know IP Law (Patent, Trademark and Copyright) Beware of mimicking a famous brand; most popular iconic brands such as Coke, McDonald’s and Pepsi are protected by the Trademark Dilution Revision Act. Search Google to see if your intended trademark already exists. Reasons why your trademark may be rejected If it is likely to cause confusion, mistakes or deception with a mark already registered If it simply contains a generic name If it primarily describes or deceptive about the geographic origins of goods and services If it is primarily merely a surname If it is deemed immoral, deceptive or scandalous If it falsely suggests a connection with people, institutions, beliefs or national symbols If it uses the portrait, name or signature of any living person without the approval of the person concerned The Federal Trademark Registration Process 1. Select your trademark 2. Hire a Trademark Attorney Registering a trademark is a LEGAL process with many potential trap doors. Hence, it is advised to hire a trademark attorney to guide you through the trademark search and application process. 3. Availability Search Doing a search by yourself may prove to be disastrous. It is likely you are not familiar with what could create a conflict. A trademark search must be comprehensive and complete to rule out any potential legal conflicts. Doing an inadequate research is a major reason many trademark applications are rejected by the government. Do I Need a Lawyer to Register My Trademark? 4. Application Your attorney will draft and file your application with the USPTO (IN USA) OR THE TRADE MARKS REGISTRY (IN INDIA). If approved you will receive a trademark registration certificate and if refused, you will receive a refusal notice. 5. Monitor and Protect It is your responsibility to monitor and enforce your trademark rights. Failure to monitor can cause complete loss of trademark rights (regardless of having federal registration). COPYRIGHT ...
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Let’s Learn the Nuances of Generic Business Strategies

Let’s Learn the Nuances of Generic Business Strategies
Let’s Learn the Nuances of Business Strategy How Do You Define Business Strategy? Business strategy is nothing but a series of decisions that are made by the management of a company in order to obtain or maintain a competitive advantage over a period of time. It shows the overall direction of a company. It is also future focused and contains long-term sustainable goals. For startups, creating business plans can be night marish and hectic, hence this short guide which throws some light on “How to use Powerpoint as an effective tool to showcase your bsuiness plan” to investors in a simple yet appealing manner. A great business strategy will encompass the following characteristics: A clear direction of where the company is going and concrete plans necessary to execute the decisions An unmistakable understanding of the company’s core competencies Will solve the marketplace demands and address real customer needs Will contribute to sustainable competitive advantage Will be properly documented but gives room for future change in accordance with the environment THE THREE BEST GENERIC BUSINESS STRATEGIES 1. COST LEADERSHIP This strategy is followed by market giants like Wal-Mart, McDonald’s, IKEA to name a few wherein, the companies focus on building a large market share by slashing the prices – mush lower than their competitors. Typically, such customers will be less loyal and more price-sensitive. The real challenge is to succeed at offering the lowest price, but still maintain profitability and a high return on investment. The company has to necessarily run a tight ship by controlling its operational costs to improve efficiency. 2. PRODUCT DIFFERENTIATION This strategy requires the company to develop products that are “better than” or “more unique than” its competitors. The main focus is to differentiate itself from its rivals. The differentiation could be in the form of higher-end quality materials, excellent customer service, unique company image or branding, or other customer oriented values. Typically, companies going for this strategy can charge premium pricing since their customers tend to be more loyal and less price-sensitive. 3. MARKET SEGMENTATION This strategy simply focuses on a niche or sub-market to sell your products or services to. This is best suited when you are competing in an overly saturated market. For example the gift basket industry is highly competitive and over saturated. If you choose to enter the field, you might have to choose a product differentiation strategy combined with appropriate market segmentation strategy. Hence you might focus on selling high end products to the wedding market. A Wonderful Infographic from Americanexpress.com that clearly explains what needs to be done to experience an explosive business growth… WHAT TO DO WHEN BUSINESS IS SLOW Write a business plan If you have never written one now is the time to grab a chair and fabricate a really crafty business plan with your mission, vision, values and marketing strategy included. Rebrand Work on your logo, test new colors, change your site layout, breathe some fresh life into your branding strategy. SEND A THANK YOU NOTE TO YOUR CLIENTS FIND NEW VENDORS Read a book Discover guerilla marketing tactics and best keep business secrets by reading Cold Pitch Create a list of prospects using leading networks like LinkedIn and reach out via email Create a lead magnet A lead magnet is an opt-in gift that you offer visitors, whether online or offline to encourage them to be part of your tribe and purchase your product or services. Let’s understand what makes a company innovative? 48% – coming up with new ideas for products and services 33% –  listening to customers 33% – continuing to improve current product 33% – offering a unique product 28% –...
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Top 50 Inspirational Quotes to Motivate Your Sales Team

Top 50 Inspirational Quotes to Motivate Your Sales Team
Top 50 Inspirational Quotes to Motivate Your Sales Team They say “Approach Each Customer with the Idea of Helping Him or Her to Solve a Problem or Achieve a Goal, Not of Selling a Product or Service.” – Brian Tracy First Some Facts about Sales 18% of the sales fail in the last step. All companies tend to lose 10 to 30% of clients every year. 80% of the company income arises from the sales department. 91% of the worldwide sales are made by phone. 47% of people accept that they have bought something in spite of being served by a bad seller. 63% of people who are requesting for info on your products or services will not buy at least for three months. 20% will take more than 12 months to make a purchase decision after making the first contact. Only 20% of leads get a follow-up call…other 80% is lost. “You Don’t Need A Big Close As Many Sales Reps Believe. You Risk Losing Your Customer When You Save All the Good Stuff for the End. Keep The Customer Actively Involved Throughout Your Presentation, And Watch Your Results Improve.” – Harvey Mackay Helpful Sales Techniques: A customer is never fully convinced in the first meeting with the seller. 98% of the sales occur only when the buyer builds a certain amount of trust on the seller. Here are some sales strategies to help seller create better relationship with the buyer… Believe in yourself and what you’re doing to help the customers. Confident sales people are successful because they believe in their products. Show your customers how your products are the appropriate solution for their problems. Buyers need to be convinced that your solution will help them reach the desired outcome. Paint a reliable and persuasive picture of the results an investment will bring. Make connections with potential buyers personally. Buyers want to be part of the solution. You need to work with the buyers to develop solutions that achieve mutual goals. Listen to your buyers intently and actively by asking better questions. All buyers like sellers who bring value to the table, so you need to do more than just sell. Expand the vision of buyers and introduce them to a new range of products. Be honest with buyers about potential obstacles that can occur before and after the purchase. Just as important to show how those could be avoided. These are the 5 traits a buyer would look for in a seller: Credible Professional Trustworthy Listener Experienced in Industry 50 Sales Quotes to Motivate Your SALES TEAM: “A-B-C. A-Always, B-Be, C-Closing. Always be closing, always be closing.” – Blake (Alec Baldwin), Glengarry Glen Ross “The most valuable commodity I know of is information.” – Gordon Gekko (Michael Douglas), Wall Street “There is no such thing as a no-sale call. A sale is made on every call you make. Either you sell the client some stock or he sells you a reason he can’t. Either way, a sale is made; the only question is who is gonna close? You or him?” – Jim Young (Ben Affleck), Boiler Room “The key to this business is personal relationships.” – Jerry Maguire (Tom Cruise), Jerry Maguire “People don’t buy for logical reasons. They buy for emotional reasons.” – Zig Ziglar, author, salesman, and motivational speaker. “Don’t sell life insurance. Sell what life insurance can do.” – Ben Feldman, American businessman and one of the most prolific salespeople in world history. “Engaging people is about meeting their needs – not yours.” – Tony Robbins, motivational speaker. “Success seems to be connected with action. Successful people keep moving. They make mistakes but they don’t quit.” – Conrad Hilton, American hotelier and...
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9 Habits of the Most Successful People

9 Habits of the Most Successful People
9 Habits of the Most Successful People Reading Everyday: Start by reading 15 pages everyday. Nah… not talking about juicy fictional stories but insightful non fictional books. Bill Gates claims to read an hour every night before falling asleep. An avid reader, Gates takes in inspiring biographies, history books and philosophical texts. Ariana Huffington is known to have banned all electronic items from her bedroom, instead keeping a stack of real books for bedtime reading. Visualization: Start with books like “Think and Grow Rich” by Napolean Hill, “How to Win Friends and Influence People” by Dale Carnegie and the likes of “Power of Positive Thinking” by Norman Vincent. Visualizing yourself in an elevated plane or level will help you achieve those dreams in a very short span of time. Because we become what we think! Prioritization Find the most important task for the day and start executing it first. Set a time limit on this goal and you will always end up doing more than what you expected to accomplish. Time bound operations create a sense of urgency which gets things done.   It’s not a race- don’t try to be the most efficient; try to be the most effective. Declutter your desk, your inbox, your task list and your life. Money Management Reading and learning about the greats in the industry gives you the necessary confidence to pull things in your favor. Go for great finance books like “Rich Dad Poor Dad”, by Robert.T. Kiyosaki, “The Millionaire Fastlane” , by MJ Demarco. Wake Up Early Set your alarm before 6’ oclock in the morning because to me early morning is the time when your brain can think clearly in terms of prioritization and planning. Wake up one hour early and gain 365 more productive hours. Waking up early means you have more time to do things without that rushed feeling that stresses us out. Goal Setting Set your goals in writing. Write everything down and follow through as planned. Those who set goals have proved to be front runners and earn twice as much on average as those who don’t. Exercise and Diet: Make sure you hit the gym every morning or get the recommended physical activity. Endorphin released during exercise can do wonders for your mind and body. Eat whatever you like but go for small portions. Networking Look for like minded people and influencers in your circle and join hands with them to improve your social ratings. Character Assessment Write down for yourself a certain set of rules you will live by that will lead to a successful life. Read these values first thing in the morning and live accordingly. Hope you enjoyed this article. Think of 10 things in your life that you are greatful about. Express your gratitude without fail because gratitude promotes happiness and...
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Semalt Expert: How To Evaluate SEO Performance

Semalt Expert: How To Evaluate SEO Performance
How To Evaluate SEO Performance Most e-commerce managers are obsessed with rankings. They are always searching on Google for something to indicate that their rankings are getting better. When they notice changes in the search engine results, they assume that their search engine optimization (SEO) program’s performance is flawless. Unfortunately, this is not always true. Frank Abagnale, the Customer Success Manager of Semalt Digital Services, explains the real factors that influence your website’s ranking and performance. Competition: What else is ranking? Nowadays competition has outgrown the conventional organic search tactics used by competitors. Every e-commerce company owner wants the site to outrank their business rivals in order to improve visibility, get clicks and make a sale. However, most search queries set off elements in the search results that draw away attention from conventional organic results and push listings down the page. Personalization: Who is ranking? Today, rankings are highly customized to an extent that there are no longer impersonalized rankings for most searches. Basically, the rankings a consumer sees on his iPhone will be different from the rankings you see on your tablet or computer. As a result, no one can ever say with certainty “We rank first in Google!” Normally, rankings are customized based on: Location. This is the most common factor that influences personalization of rankings. When search engines determine the location of the user using a cell signal or device’s IP address, they deliver customized search results. Device usage. Rankings that appear on smartphones are not the same as those appearing on a desktop or tablet. Mobile devices usually get links into apps. As a result, sites with mobile-friendly experiences will rank higher. If a consumer is searching for something on the iPhone, the results will be very different from what appears on your desktop results. Search history. Every time you log into the search engine’s account, the search engine gets access to all your search history. A perfect example is when you log into your Gmail account on your computer, the search engine logs into your Google account and Google search. This information is used to customize the search results appearing on your device. Social behavior. Using platforms such as Twitter and Google+, Google gets full access to your social behavior. This explains why some content from brands or friends is displayed in your search results, but is not displayed when other people initiate search queries. Demographics. Search engines place every user into a demographic group using their past behavior to deliver highly targeted ads. Based on the factors stipulated above, you now understand how search engine results are customized. These factors give a preview of why ranking report tools are likely to return impersonalized data for a consumer even when your ranking tools indicate that you are ranking first for your most valuable keyword. A prospect may not see the same results from their end which means that they not likely to buy from you. This means that if a rank reporting tool cannot give accurate data to help your business generate income, then it is not a reliable tool to indicate performance. Representation: What keywords to choose? Tracking rankings means you choose a set of phrases and keywords that you would like to rank for and plot the performance of your site in ranking for those words. The phrases you choose have the potential to change the appearance of your performance. Most of the time, companies find it easy to use phrases and keywords they are already ranking for including their brand or words with low competition. This usually makes it appear as if their SEO performance is flawless even when it is not. On...
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