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Tips for Starting an eBay Business

Tips for Starting an eBay Business
While it is a platform that has been around for many years since the internet started to take off in popularity, eBay continues to be a hugely profitable and useful place to do business. However, there are plenty of other people who have realised exactly the same thing, so you need to be on top of your game to ensure that you stand out from the crowd. Here are a few tips that you can put into practice: Decide What to Sell It may seem like a very obvious starting point, but it is certainly worth mentioning nevertheless. You need to have a clear idea of what you are actually going to be selling in the first place. Obviously, you need a product that works for you – one that you can easily source and ideally know something about. Don’t forget about logistics here. You need to think about where you are going to be placing the product and consider eBay shipping at Shiply as well. Also, check out if there are any restrictions regarding what you can actually sell online. If you are stuck for items to sell, it is worth researching popular products online. You may well find that there is something out there that proves to strike you well. Set Up Your Store Account The store account is going to be the hub of your business, so not only do you need to ensure that it is properly set up and established, but you should also make sure that you know about all the ins and outs of how it works from a technical standpoint. There are plenty of different packages here, so you need to work out which ones suit you the best. Remember, you want this to be right from the start as people are going to start leaving reviews, and you want to get your scores up as high as possible right from the offset. Make the Business Official The business also needs to be official from a legal standpoint as well. This means that you need to check out the legal structure and work out which one is most appropriate for your company. For example, whether you have the sole proprietorship, partnership, limited liability company, etc. Again, it is worth checking out the ins and outs of what each and every one of these actually mean. Start Selling Now the time has come to start selling your goods on eBay. You should take a moment to understand the fees that you are going to be expected to cover, as well as determining the payment method that you are going to accept from your buyers. You can then create your seller account and your listings. Everything needs to be priced accordingly, and it is a good idea to check out what sort of competition is out there. There you have a few top tips that will hopefully start off your eBay selling journey in the best possible manner and put you on the route to...
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Why Are Successful Businesses Using Bulk SMS Marketing?

Why Are Successful Businesses Using Bulk SMS Marketing?
SMS marketing often takes a back seat to more visible methods when a business is considering how to develop a new marketing strategy. Given the clear success rate of this type of customer interaction, it is a mistake not to include SMS messaging in the marketing plan for your business. Successful businesses around the globe are utilizing SMS to reach their customers, both past and present. This technique enables a message to literally be in the hands of many thousands of people in just a few minutes and with a relatively small amount of effort. What is SMS Marketing? SMS marketing is also referred to as bulk texting. This is because a large bulk of text messages are sent at the same time to the desired customer base. This is quick, simple, and very cost-effective. With the click of a button, the same promotional text message will be sent to everyone that the message has been allocated to. This might be a one-way message, or customers may have the option to send a reply if they wish to. How Successful is Bulk Texting? The most amazing part of using bulk sms messaging to reach customers is that it genuinely works on a large scale! A text message appears much more personal than an email or social media post, and that is why as many as 90% of recipients will open and read each message. Compare this with the approximate 30% open rate for email communication, and you can see a clear winner. Furthermore, consider the time that it takes to draft a promotional text message as opposed to creating an entire email newsletter. Trust and Communication Trust and communication are two pivotal aspects of providing an amazing customer experience. If a potential customer does not trust a business or is unable to communicate effectively with them, then they are not going to spend their money on this business. Customers generally trust text message communications because they will have given this company their phone number. This is not therefore treated with the same suspicion as an unsolicited phone call or a random email. Additionally, if the customer has been given the option to reply to the text message, or has received instructions within the message on how to engage with the business, then this prompts ongoing engagement. Doing so opens up the channels of communication and encourages a customer to take action which could lead to a sale. Successful Businesses and Bulk SMS With so many clear advantages to this marketing technique, it is no wonder that successful businesses around the world are using this method. It is easy to outsource this kind of marketing to a reputable agency, thereby saving yourself the time of doing it in-house. Outsourcing this task will also help to ensure that your campaigns are always expertly executed and managed in the most effective way. When you make the decision to start using bulk SMS messaging to promote your business, you may be surprised at just how quickly your customer base begins to...
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How Employees Can Help Market Your Brand

How Employees Can Help Market Your Brand
Marketing your brand is one of the core factors in getting your name out there, and your employees are one of the vital components that can make or break your business. These are two peas in a pod. It might be obvious that a good team are the backbone of a business just from the work they do; however, there are other ways in which your employees can help market your brand. Here are a few ways your team can help get the word out. Make Sure Your Employees Know What Your Company Stands For One of the most important factors for employees to know is what your company stands for. It is more common that those in a managerial position understand your company’s ethos and the core values of the employees that are more likely to interact with your customers every day. Not only could this be doing damage to your brand, but it is also unfair to expect employees to market the brand if they are unaware of what it is they are actively marketing. So, make sure this is clear-cut across all areas of employees and especially those who are at the front of your business every day. Make Sure Your Employees Are Happy Unhappy employees certainly will not be a walking endorsement for your brand, or at least not in a positive light. Employees that are listened to feel secure, valued, and are happy; this will go a long way when it comes to how they communicate with customers, but also how they talk about the brand in their spare time. Energy is infectious, and if employees seem happy to work somewhere, and customers can feel it, customers are more likely to be drawn to the brand. In fact, a Linkedin study suggested that while only 3% of employees are likely to share company-related content (a personal endorsement), that 3% gained a 30% increase in traction towards website traffic! Make Merch to Be Proud of The afternoon break when everyone walks out and goes off to get their lunch is a key time for advertisement. We will often have logos on our shirts or a little key lanyard, making it apparent where we work, but it is something that we have all seen before. If you want your employees to stick out, then invest in some merch that will be a little more eye-catching. Think custom converse shoes or bags and let them make a statement. Get Blogging Written content is one of the best ways to draw people to your website and keep them on there. Each of your employees will have a good understanding of your business and will be able to come up with unique content that will help generate leads and promote sales. This is another great way to keep the blog up to date as you can incorporate more personal or day-to-day work posts to show the fun and human side of your...
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How to Create an Effective Marketing Strategy

How to Create an Effective Marketing Strategy
Effective marketing is essential for any business that sells products and services. Without marketing, you will be unable to generate sales and maintain a steady cash flow. Marketing will help you grow awareness around your products, build your company’s reputation, and connect with your customers. You must have a solid marketing strategy in place to guide your marketing activities. Your marketing strategy will help you make informed advertising decisions and tailor your marketing campaigns to your target audience. Developing a marketing strategy takes time, but it’s a worthwhile task for every business owner. Here are some suggestions on how to create an effective marketing strategy for your business. Identify your marketing goals Your first step should be to identify your key marketing goals and objectives. Having clear goals in mind will help you create more defined marketing strategies. According to Hubspot, some common business marketing goals are to build brand awareness, boost customer value, and generate high-quality leads. Your marketing goals must be specific and measurable so that you can monitor your progress. It is also important to set goals that are achievable based on your resources and budget. Make sure that you recognize and celebrate achieving a specific marketing goal. This will motivate your marketing teams and help to ensure that your marketing goals are met. Conduct market research Market research is a crucial step in creating an effective marketing strategy. You must collect data on your market, audience, and competitors. Firstly, you should research your market and familiarize yourself with your industry’s latest trends. You must also research your target audience and create a profile for your ideal customer. This should include their demographics, buying preferences, and consumer behaviors. Having this information will allow you to tailor your marketing to your customers and create personalized advertising campaigns. You can identify your ideal customer using Google Analytics and the Facebook Insights tools. These tools will help you identify your customers’ needs and create more effective, targeted marketing strategies. Your market research should also involve creating a profile on your competitors. Make sure that you know who your competitors are and learn about their products and marketing techniques. This will help you gain a competitive advantage and identify ways to stand out in your industry. Explore various marketing tactics You should test a variety of marketing techniques to find what is most effective for your brand and customers. Exploring different marketing approaches will help you identify the best ways to reach your target audience. Ideally, you should incorporate a variety of online and offline advertising techniques into your marketing strategy. Here are some of the most popular marketing tactics to consider: Social media – Social media usage has soared in recent years, and it is estimated that there will be 4.41 billion social media users by 2025. You can leverage social platforms to interact with your customers, promote your brand and products, and build a positive reputation. When it comes to social media marketing, high-quality content is key. Make sure that you produce relevant content that has value to your followers.  Email marketing – Email marketing has been around for many years, but it remains one of the most popular and effective forms of digital marketing. Email marketing can help you communicate with your customers, collect feedback, and increase traffic to your site. You can use a tool like Mailchimp to help you run successful email campaigns. Offline marketing – Digital marketing can be highly effective, but you shouldn’t overlook the importance of traditional marketing techniques. Offline marketing can boost your digital marketing results and allow you to engage with customers who are not connected online. Some of the...
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9 Simple Instagram Strategies For More Sales Generation

9 Simple Instagram Strategies For More Sales Generation
As of January 2020, Instagram has reached 1 billion active users per month. The most important news about Instagram is-it is growing faster rather than Facebook, Twitter, and Snapchat. Almost 25 million active business profiles are on Instagram. With 200 million Instagram users, at least following one business account on Instagram. One-third of the most viewed stories are related to the business. Here are 9 Simple Instagram Strategies that can help boost your sales using Instagram. Without delay, we will start!  1. Use Lead Generation Ads on Instagram If you want to run the lead Generation ads, you will need to create an Instagram business profile and create a Facebook page. In both social media, you can see the Ads Manager for creating the ad campaign.  You will start by selecting a lead generation ad for your marketing, set an objective, and naming your campaign. Facebook builds the process for creating an ad with simple steps: Select your marketing objectiveTarget your audienceChoose your placementGive your bid (based on your opinion)Select the ad formatMake your lead form Picture Info Courtesy: @sociallyng 2. Optimize Your Instagram Bio Most marketer’s questions are, “where can I place the clickable links in Instagram posts?”. The answer is that you can’t add any links to your posts. It’s a drawback of Instagram, but you can add the link in the bio. Some pretty tremendous things can be done with only a single clickable link. A great and unique optimized Instagram bio is crafted with your target audience in mind. For example, one of the Instagram profiles, “ASOS” has millions of followers. They always encourage their audience to share the user-generated content with the hashtags #AsSeenOnMe to get featured on the ASOS Instagram feed.  If you want to boost your sales on Instagram, you must optimize these three elements: Profile imageContentLink 3. Use Instagram Stories Almost more than 500 million Instagram users use the stories section daily. 70% of Instagram users view the story on their account. Over 25% of Gen Z and Millennials use Instagram stories to find services and products. Based upon these statistics, you now know the importance of the Instagram story views. If you want to increase your Instagram story views to engage the audience with your content, you need to create engaging stories! You know that you can make an organic story for your followers, and Instagram story views will disappear after 24 hours. Unless you have, not less than 10K followers to your account, you can’t add links, which means the link to bio approach is only a primary option!  4. Go Instagram Live: Instagram has an in-built sense of urgency to make live videos. When you go live on Instagram, your followers can get the notification, and the video shows on your Instagram stories. In this way, you can directly interact with your loyal fans and followers. But, once the Instagram live is gone, it’s gone. There’s no more option to get back and watch it later. Doing live sessions on Instagram will help you to promote your brand or product to the users. Hereby, you both are creating the conversions at the moment.   You can do some concepts on Instagram live: New product teasersProduct LaunchLive Q&ASocial contestsFriendly convo  5. Share User-Generated Content (UGC) Instagram is an excellent platform for sharing user-generated content to take advantage of the engagement and the social proof that brings the valuable content.  User-generated content (UGC) is content text, videos, images, or product reviews, etc., which is created by the viewers rather than the brands. Many brands will share the UGC on their own social media accounts and other marketing channels to increase the...
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