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GLOBAL STRATEGIES

Posted in on Mar 11th, 2014 | 0 comments

A global marketing strategy (GMS) is a strategy that encompasses countries from several different regions in the world and aims at co- ordinating a company's marketing efforts in markets in these countries.

Global marketing is not a revolutionary shift, it is an evolutionary process. Global marketing is “marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives”