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Boston Consulting Group Matrix

BCG matrix for a balanced portfolio analysis - An analysis of elements of a company's product mix to determine the optimum allocation of its resources.

Cash cows is where company has high market share in a slow-growing industry.Dogs, more charitably called pets, are units with low market share in a mature, slow-growing industry.Question marks (also known as problem children) are business operating in a high market growth, but having a low market share.Stars are units with a high market share in a fast-growing industry