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Social Media Marketing: The Best Tips for 2021

Small and large businesses all share the same interest: they want to connect with their audience through social media. There are many reasons for this, though mainly, it is to:

  • Increase brand awareness
  • Increase revenue

Social media marketing makes achieving these aims possible – and it is not as difficult as it sounds! Follow these tips to gain a clear understanding of how you can use social media as an effective marketing tool for your business. 

Share high-quality content

Every successful business regularly shares content on their social media pages – it drives consumer engagement and enables them to promote their products, services, and everything else that is important. It is simply not enough to post content every couple of months out of obligation – that is poor branding.

Before you start working on any content, it is a great idea to create a content calendar, which is a tool used by many social media professionals. A content calendar puts all your content plans into one document, which helps you to organize upload dates and who oversees each project. Microsoft Excel is one of the most popular choices for doing this. Here is an Excel function list to get you up-to-date on how to use Excel. Your content calendar should include:

  • The title of the content
  • A detailed description of what it is about
  • Creators (which employees are working on it?)
  • The platforms the content will be shared on
  • The deadline

Now, what makes for high-quality content? High-quality content could be anything from a blog to a product unveiling video, but it should always:

  • Benefit the audience
  • Evoke emotion
  • Be aesthetically consistent with your brand
  • Catch the viewer’s attention, be it through an interesting title or thumbnail
  • Be posted on the right platform (for example, a ‘How To’ guide is probably more suited to YouTube than Snapchat)
Social Media Marketing Tips for 2021

Make your brand ‘human’

A popular trend in social media marketing right now is making your brand as ‘human’ as possible. Corporate jargon is often thrown out of the window and replaced with everyday language, often even humor evolving around memes. However, this can occasionally cause controversy – so do not get too carried away trying to be funny.

So, make sure to express your personality, regularly engage with your audience, and even show the faces of some of your employees.

Analyze your performance

A major positive of social media marketing is that platforms (such as YouTube and Twitter) enable your business to see how your posts are performing. For example, you can see how many views your videos receive. Moving forward, this gives you a clear idea of what is working and what is not, so you can make smart changes.

It is expected that 92.1 percent of U.S. companies (with 100+ employees) will use social media marketing by 2022, meaning analyzing your performance levels is going to be a valuable tool to stay competitive.

Finally… Do not oversaturate

A fatal mistake that many businesses are currently making is oversaturating their audience with social media posts. Too many videos, too many questions, too many hashtags – it is not good. It will frustrate your audience and potentially make them leave. Make sure you find the right balance for keeping people engaged without scaring them away. It may take some time, but you will get there in the end.