The Purpose of a Job Interview Interviewing cannot be viewed just as a two way conversation, but as a process of social interaction. Personal interview is the most flexible tool that helps to obtain the most accurate information about the prospective candidate as the presence of the interviewer makes it hard for the respondent to report incorrectly. You might have seen some poker players with a winning spree. That is because of their ability to guess opponent’s potential apart from their own knowledge about the game. The same applies to an effective interviewer who elicits the most appropriate information from the interviewee by gauging his potential and scope. Ambience: The ambience of an interview should facilitate the respondents to freely come out with their ideas about what they expect from the job and also what they are capable of contributing in terms of lifting the organization to greater heights. Fear generally grips freshers who may not have had exposure to such situations that decides their future. Even before completing their engineering or professional courses students get placed in very good companies that offer much scope in terms of pay and career advancement. It has become statutory for these students to express themselves in the most impressive manner to capture the interest of the interviewers and to outsmart their rivals competing for the same position or capacity. Body Language: Your body language speaks volumes about the self confidence you possess, whether you are really capable of leading. Pleasing personality is definitely a plus and it is a winning strategy to get noticed among the pool of prospects. Try to be as modest and dignified in your behavior and attitude but at the same time be self assured to avoid any question that falls beyond the scope of discussion or if it is aimed to puncture your ego. Stress Interviews: Most of the stress interviews are structured in order to test the tolerance level of the prospective employees given a crisis situation and also to judge their decision making skills in such a situation. Rapid fire questions are thrown before you, wherein either you can buy some time to think, keep quiet to prove your self control or burst open and check out. Higher level management interviews are of this order as managers of the senior levels and CEO’s are constantly exposed to pressure situations and they need to keep their think tank cool to keep going. Systematic interviewing using lucid language is welcome. The session must be to the point and the respondent should not lose interest in the interview. Emotional and leading questions better be avoided. The interviewer must be a trained man who has the ability to conduct the interview in the most natural way and also should be well informed about all the possible and important aspects about the prospective candidates. Hypothetical Questions: Recent trend is to ask hypothetical questions where the respondent has to place himself in a particular situation and arrive at solutions. This probes beyond the skill sets that the respondent possesses and it concentrates on the crisis management ability, presence of mind and the quick wit of individuals. Corporate companies conduct their interviews in a completely different manner. They are more concerned about the attitude, morale, soft skills, role analysis and the like. How an individual performs as a member of a team or a group and how well he can lead his team in times of crisis are a matter of concern in big corporates. Say for instance, if you are the head of a company, what possible changes would you bring in terms of sales, marketing and production? What will be...

A project can be made into a roaring success provided you have made your in-depth analysis and research to understand the nuances of the industry. Running a restaurant though looks cheesy from outside needs meticulous planning. Before plunging into the market it is better to have the data ready with you. How prepared you are to run the business is not the question; how well prepared are you to face the hurdles and challenges that come your way is all that matters. Only if you withstand the rough weather may you proceed to grow and then expand. Industry Insights Restaurant industry is one such area where many people try to set their foot daydreaming of immediate success. Unfortunately the scenario doesn’t warrant instant success. Any business that has a slow and steady growth makes it to the top. Have you ever thought about the wherewithal needed to run the show! The industry looks very appealing and promising from outside but reality matters. The industry’s main focus is on supply chain management where your primary and ultimate focus revolves round your customers, who are your main focal point. Info Courtesy: AycockMarketing Value Added Services Customer satisfaction should be your vision, mission, objective and goal. Of course you want to make profit. For what else in the world have you entered this business. But think about it, if you are not able to attract crowds, the effort is wasted. The qualityThe varietyThe appealThe presentationThe treatmentThe ambienceThe refreshment, that is being offered to the customers should make them feel special and worth the value of money they are shelling out to have an evening out with their family or friends. Rising costs make people think twice before they decide on their choice of restaurant. Be sure about the class of people whom you want to cater the needs. Go for the plan accordingly and design your restaurant. Is Your Design Appealing? The design includes a sober atmosphere where the visitors can relax, mild lighting that is soothing to the eyes, mellifluous music that creates a magical effect and the choice of drapes and furnishings that add grandeur. The core concept of food industry is “customer satisfaction“. A company’s greatest strength is the quality of its professional management. You have to manage your human resource personnel, the waiters, waitresses, the chefs, the managers, billing clerks in such a way that their one and only motive is to give quick service and great service the first time and every time. Managing Your Financials Managing your financials is an absolute necessity. The initial investment has to be taken care of since you do not know the period it takes to establish yourself in the industry. How, big chain of restaurants is run successfully all over the world? First four or five years are particularly important to prove your credibility both to yourself and others. They do their complete market research wherein the customers’ preferences are jotted down and taken into consideration. High performing and high potential managers are put into place to run the show without a hitch. Well trained waiters are a big plus. Big companies diversify to invest their profits in ever prosperous areas like food industry, where people are constantly looking for new arrivals and the “brand image” that the big companies establish cannot be matched by small time players. Great service is the key factor that makes these big time players unique. Locational Advantage Locational advantage is the most important criterion for a restaurant industry. Sufficient space must be provided for parking and the access to the location be made a pleasurable experience. Don’t go for guidance from your local competitors or friends,...