Profitability ratios are metrics that assess a company’s ability to generate income relative to its revenue, operating costs, balance sheet assets, or shareholders’ equity.  Profitability ratios show how efficiently a company generates profit and value for shareholders. Accounting Basics for Success in Business and in Life! In general two groups of profitability ratios are calculated. Profitability in relation to sales.Profitability in relation to investments. Profitability Ratios can be Classified into five types Gross profit margin or ratioNet profit margin or ratioOperating profit margin or ratioReturn on AssetsReturn on Equity  1. GROSS PROFIT MARGIN OR RATIO It measures the relationship between gross profit and sales.  It is calculated by dividing gross profit by sales. Gross profit margin or ratio = Gross profit X 100 / Net salesGross profit is the difference between sales and cost of goods sold. 2. NET PROFIT MARGIN OR RATIO It measures the relationship between net profit and sales of a firm.  It indicates management’s efficiency in manufacturing, administrating, and selling the products.  It is calculated by dividing net profit after tax by sales.  Net profit margin or ratio = Earning after tax  X  100 / Net Sales 3. OPERATING PROFIT MARGIN OR RATIO It establishes the relationship between total operating expenses and net sales.  It is calculated by dividing operating expenses by the net sales. Operating profit margin or ratio = Operating costs  X  100 / Net sales (0r) Cost of goods sold + Operating expenses * 100 / Net sales Operating expenses includes cost of goods produced/sold, general and administrative expenses, selling and distributive expenses. 4. RETURN ON ASSETS Return on assets is the ratio that is used to measure the company’s ability to generate profit by using its whole resource, the assets. It shows the percentage of the net income or net profit comparing to the average total assets. Return on assets shows how efficient the company is in using the assets to generate profits in a period of time. The high return on assets usually shows that the company performs well in making a profit from the assets it has. Return on assets can be calculated by comparing net income or net profit after interest and tax in the period to average total assets. Return on Assets = Net Profit / Average Total Assets 5. RETURN ON EQUITY Return on equity is the ratio that is used to measure the company’s ability to generate profit by using its investors’ money. It shows the percentage of the net income or net profit comparing to the average total equity. Return on equity shows how efficient the company is in using the investor’s money to generate profits in a period of time. The high return on equity usually shows that the company performs well in making profits from its investors’ money. Return on equity can be calculated by comparing net income or net profit after interest and tax in the period to average total equity. Return on Equity = Net Profit / Average Total...

Debtor Management or Receivables Management Profit is directly proportional to the volume of sales, provided all your business transactions are cash based. Is it possible for a manufacturer, wholesaler or retailer to carry on his business without offering credit in this competitive business environment? The answer is a definite “no”, because extension of credit improves your sales and thus your profit. Problems arise only when a firm is not able to recover the debt within the stipulated period of time from the customers. What is receivables management or debtors’ management? It covers two aspects- one, the kind of money that is being invested in debt rotation; second, the risk factor which includes loss of money or the opportunity cost foregone by the organisation. Had these funds not been tied in receivables, the firm would have invested the same elsewhere and earned income thereon. A transaction entirely through cash is definitely a possible option, but whether it is lucrative in the long run must be subject to consideration. When customers are not offered credit, they choose concerns that extend credit facilities and thus you may lose your earlier customers and also exposed to the risk of declining sales proportions. Credit Sales In credit sales, the supplier offers credit for a specific time period, which is an investment from the angle of supplier and largest single source of short term financing from the angle of the customer. The supplier should be able to recover the amount of interest on the credit investment he has made. How? Recovery of debt within the stipulated credit period Taking interest from the customer for the period of delay Volume sales Surplus capital to offset these negative impacts on rotation of funds Proper formulation and execution of credit policies by the finance manager Discipline in collection policy and its execution. Discounts Cash discounts, quantity discounts and trade discounts are offered by many firms to the customers to encourage credit sales, favoring bulk purchases. A firm cannot be expected to survive long by pursuing the policy of cash sales while similar firms can overtake it by adapting to liberal credit policies. The main aspects of receivables management decisions are as follows: Time period of credit Credibility of the customer Cash discounts Trade discounts Learn the basics of the Income Statement, Balance Sheet and Cash Flow Statement and understand how they fit together. Credit Policy Credit policy on one hand stimulates sales and so also its gross earnings, but on the other may be accompanied by added costs, such as: 1) Clerical expenses involved in investigating additional accounts and servicing added volume of receivables, 2) increased bad-debt losses due to credit extension to less credit worthy customers, 3) higher cost of capital. Incremental earnings from increased sales should be matched with incremental costs that arise due to credit terms, to avoid funds being tied up in receivables. In course of time it would deprive you of your profits. The pivotal consideration of your credit policy would be the selection of credit worthy customers or debtors. If your funds become sticky, recovery becomes next to impossible and you need to proceed legally to claim your rights. Properly maintained accounting records and vouchers will stand as a testimony in your favor, in the court of...