Which Digital Channels Deliver the Best ROI

Which Digital Channels Deliver the Best ROI ? Are you in the process of finalizing your digital marketing strategy for 2019? Are you contemplating on the budget to be invested across digital marketing channels? Then read on… Before you decide which digital marketing channels you should focus on, it is but imperative that you completely understand how each one has performed for the past recent years. Just as you wanted to utilize the channels that will get you the most out of your time, you also want to make sure that you will only be investing in channels that will deliver the maximum  ROI for your money as possible.   Selecting the right combination of channels is crucial for ensuring the success of your overall digital marketing campaign.   Digital signage has the power to improve internal communications and capture customer interest. Enplug digital signage makes it easy to scale your communications with compelling content delivered to screens across the room. The team has created a useful guide – a list of awesome tools that help users create digital signage content and other memorable visuals that could create an impact on any business. 27 Digital Signage Content Creation Tools Disruptive Shift In Digital Strategy – A Study by Ignite Visibility San Diego-based Ignite Visibility recently released a new study which highlights a growing shift in digital marketing. The study surveyed businesses in six revenue brackets – under 1 million, 1 to 5 million, 5 to 10 million, 10 to 20 million, 20 to 50 million and over 50 million – in order to gain insight into how they would be investing in digital marketing over the next two years. Additionally, the study analyzed which digital marketing channels would be most popular. “It’s incredibly important to be forecasting ahead and making sure you have the right digital strategy,” says Ignite Visibility CEO John Lincoln. “ We’re dedicated to bringing best-in-class insights to the industry so marketers can have the most effective strategy in place.”     The findings reveal an overall shift toward online marketing channels across all business categories. They also reveal that many smaller businesses still struggle to effectively measure ROI and conversion rates. Furthermore, social media is by far the hardest channel for businesses to manage. “We’re seeing a large shift from offline to online because digital channels are more trackable and generally produce a higher ROI,” continued Lincoln. In the study, we also say clear divisions in the business size and type of digital marketing channel they liked the most. But overall, social media marketing seemed to be a big pain point for all marketers.” To view the full study visit Ignite Visibility (Digital Marketing Industry Study 2019) 300 Marketers Reveal Disruptive Shift In Digital Strategy Blogging remains as the top content marketing strategy 53% of marketers say blogging is their top content marketing priority. The most successful marketers spend 40% of their total marketing budget on content marketing. The average for all respondents is 26%. Content marketing revenue will exceed $300 billion by 2019. Here are some of the biggest challenges when it comes to content and email marketing. Limited internal resources 28%, lack of strategy 28% and lack of content 23%.     Paid Search and Mobile Marketing As of July 2018, 90.46% of people use Google as a search engine. Bing is 3.13% and Yahoo is 2.21%. SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. 18% of local searches done on mobile devices lead to a sale within a day. In 2017, 48% of 1,200 global digital marketers say on-page SEO is still considered to be the most effective SEO tactic.  ...