You have probably heard it said over and over again just how important it is to have a business website, even if you are not going to be selling any products or services online. You are told that it is a way to introduce your company, build your brand, and provide contact information where you can be reached to answer any questions a prospective customer might have. That is true, but there is one very important thing which probably hasn’t been made clear and that is the importance of having a blog on that website. In fact, that blog is probably more important than you may realize. Here are three reasons why. 1. Positions You as a Site of Authority Having a well-populated blog can position you as a site of authority and that is a key factor in ranking highly with Google. There is no secret to the key elements Google’s crawlers look for when ranking sites and one of the most important is in the information you are able to disseminate, placing you as an authority in your industry or niche. With user-friendly Content Management Systems like WordPress, you can even create your own blog posts to upload. While you can hire a content writing service, you may want to write some of your own posts. After all, who knows your industry better than you do? With a reliable Internet Service Provider and fiber services in ultra-fast speeds, you can quickly upload your content and then be on about what it is you do best, and that would be running your business. 2. Drives Traffic to Your Site Driving traffic to your website is important on a number of levels. Most importantly would be that this is exactly how consumers find the businesses they deal with. Long gone are the days of letting your fingers do the walking through the yellow pages and if you want to grow your business, you must be found! A blog is an important way of ranking highly for organic traffic in which SEO keywords are the driving force. When ranking within the first few results on page one of the SERPs, chances are excellent that users will click through to your blogposts. 3. Informative Blogs Build Trust in Your Brand Altogether too often consumers are left in the dark when it comes to products and services a company offers. Blog posts can provide a ton of information on the uses of products you carry. They also offer an opportunity to post content from business partnerships you have developed along the way. You can build off the trust those brands have built over time, and they can build off the trust you have earned. Whether or not you are going to sell any products and services online isn’t as important as being seen as an authority in your industry. As long as you provide information on where to find your storefront, you should be good to go. In the end, it’s all about telling the world who you are and what you have to offer. If you position yourself as an authority in your industry, they will listen and that’s the key to business...

What is an Ideal Logo? An ideal logo is distinct, appropriate, practical, graphic, and basic in form, and it expresses the intended message of the owner. An effective logo typically has an idea or “meaning” that conveys the desired message.  What Element of the Logo is Crucial? Identifiable. Your logo must, above all, be quickly recognised as part of your brand. It should unmistakably convey the principles and products of your company. Consider how the use of colour and type might affect how the design is perceived. What Exactly are Minimal Logos? A minimalist logo eliminates superfluous colours and decorations to produce a mark that is at least as powerful as a complex design. Don’t mistake minimalism for an unfinished or basic appearance. Although simple, minimalist logos are not simplistic. Why do Businesses use Simple Logos? Instant Recognition Is a Strength of Minimalist Logos Wordmarks that stand on their own attract attention and have a strength that excessive imagery lacks. This design approach produces a contemporary aesthetic that can develop and expand with the business by strictly using text and large fonts. Are Minimalist Logos Good? The research suggests that minimalist logos aren’t effective because they do not convey what the business does. Minimalist logos, according to the research, do not translate to making a brand more profitable. For new firms who seek the advantages of both a distinctive typography and a distinctive symbol, combination logos are wonderful. Abstract logos use graphic components to convey a message. Customers are more likely to recall abstract logo forms since the human brain is stronger at remembering distinctive designs. What are 3 Things a Logo Should be? Appropriate – The tone of a logo should be appropriate. It doesn’t have to say all that much.Distinctive and Memorable – It must be different enough to stick with us. The “doodle test” ought to be successful.Simple – Logos are exhibited in a variety of mediums and sizes. It needs to be able to be produced in every pixel size. Because of this, a good logo is one that is incredibly, incredibly simple. The 9 Types of Logos 1. Wordmarks/logotypes As their logo will show on all of their marketing materials, wordmarks are a wonderful option for businesses with memorable names or those looking to spread their name throughout the world. 2. Lettermarks/monogram logos For companies with a decent level of brand recognition already, letterform logos are a wise choice. Otherwise, it could be difficult to persuade people to recognise and remember the name of your business. Long-named brands can also benefit from them. 3. Letterforms It’s usual practise for brands to utilise their name’s abbreviation. If you’re working within such parameters, you could wish to follow tradition and design a lettermark logo. For companies with lengthy names who wish to make a condensed version more memorable, lettermarks are a popular option. 4. Logo symbols/Brand marks/Pictorial marks Finding the ideal illustration for your logo symbol might be difficult, especially if your company is still relatively new. It may take some time for customers to remember your logo and associate it with your business, and you may grow, change, and add new products as time goes on. Utilizing these kinds of logos has the benefit of establishing a powerful tone of voice. A cleverly created logo can become quite memorable if your business becomes well known. 5. Abstract Logo Marks If you decide to create this style of logo, make sure you’ve established your brand identity and know exactly what you want to communicate to your target audience. Additionally, for international firms whose names don’t translate well into multiple languages, an abstract logo mark can be...

The combination of data analytics and cloud computing is so potent that it may boost business income while lowering investment expenses. There is little doubt that the rise of e-commerce or electronic commerce has completely changed the operating models of firms across industries. MSME’s are the backbones of an economy MSME or micro, small, and medium firms have been the backbone of the Indian economy- creating jobs and contributing considerably to the country’s GDP. “Without big data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway.” Geoffrey Moore Small businesses in particular have discovered a new way to sell their products and services as well as broaden their reach to include people from all across the country and across borders. Introduction of the internet and e-commerce platforms has greatly expanded the breadth of these businesses’ clientele. Use Data Analytics to track return on investment Data analytics another digital development have made it possible for MSMEs to track the return on investment – R O I . Businesses can obtain and analyse crucial client data, such as time spent on each web page, orders placed, and transactions made over time. This assists them in making necessary changes to their marketing plan/ product listing etc. As a result, they can improve the whole consumer experience. What is predictive analytics? Predictive analytics is the science of converting data sets into forecasts and decisions. It is a subset of advanced analytics that uses current data points to estimate the possibility of specific events and provide company leaders with a blueprint to follow. Predictive analytics technologies can be used to predict the success of future products, reduce customer turnover, and detect and prevent fraud. Every firm from apparel retailers to aeroplane manufacturers needs to be able to turn data into actionable insights in order to survive and...

Your brand story is the most important statement you can make. To ensure it’s as powerful as it can be, document your story and ask these three questions. Is it relevant?Is it valuable?Is it extendable? Storytelling has a long history that dates back thousands of years and hasn’t lost any of its power. Human psychology researchers have discovered that telling a story makes it easier for people to relate to whatever they hear. Lavender 4 Tips Brand Identity Instagram Carousel Post by managementguru.net While they may remember a brand’s slogan or an advertisement’s tagline, a story creates an emotional connection. How to tell the story of your brand? Audiences are emotionally and profoundly engaged by authentic storytelling. They engage consumers and sustain customer loyalty over time more than any other marketing tactics. 16 Companies That Are Killing It With Brand-Driven Storytelling Before dealing with story telling you need to be aware of what a brand is and how to create buyer persona. Brand VS Business A Brand Sets the tone for how your company will be perceivedFocuses on eliciting an emotional response from customersEmphasises experiences and relationship building. A Business Lays the groundwork for your offers, marketing, and so onFocuses on driving sales and establishing systems within the companyConcentrates on products and services. Buyer personas will transform your marketing strategy. Here’s how. Every company, regardless of industry, should know and understand its customers. After all, how else will you know to whom you should market? Creating buyer personas is one of the best ways to understand your target audience. A buyer persona is a representation of your ideal customer based on demographics, lifestyle, and goals. Hard data and insights gleaned from customer survey responses are used to create strong buyer personas. The 3 BE’s for better brand story telling  Be authentic – does it feel honest? Be helpful – are you offering something useful? Be consistent – can you readers count on you as a reliable source? Have a look at this customer journey map. At no point in this journey, the company can afford to lose the customer. Story telling plays a major role in making the customers identifying themselves with the brand. The brand eventually becomes a part of their lives and quite often good brands make the customers proud. Do you get the point? “These loyal customers become your unpaid brand ambassadors.” Sounds great right? The 5 keys to a great brand story Make it meaningful 😏- Too many brands are preoccupied with what they want to create (or what other brands are creating) rather than what people care about. A good story must be interesting and relevant to the people you are attempting to reach. Make it personal 😉- People must feel a personal connection to them. This is critical not only to pique their interest, but also to draw them into the story. How does your brand make their life better? Why should they invest their time in this story? Make it emotional 😌- Your software may automate emails, but its ultimate goal is to make people’s lives easier and less stressful. That is the story’s emotional hook. You’ll have them hooked if you can elicit that emotion in the first paragraph of a blog or the first few seconds of a video. Make it simple 🙂- Trying to say too much is a common mistake in brand storytelling. It is far preferable to tell a single, simple story and maximise emotional attachment than to overwhelm people with multiple stories. Make it authentic 😎 – When you share your brand story, make it clear that it is your story. That entails being open, truthful, and transparent. It entails...

Cloud services are booming, and what used to be a simple service offering storage space has now grown into an impressive expanse of packages to help businesses with their needs. Businesses are now more into cloud services than ever, but why is that? This piece is going to take a look at some of the reasons that cloud services are chosen over traditional services and how it could benefit your business too. Read on to find out more!  Cloud Offers Significant Big Data Insights Big data is a collective of all different types of data gathered from a business, and it is more important than it has ever been. Not only do businesses have more means to gather this data now, but it is also crucial in driving decisions both big and small. Collected data can help companies ‘predict’ their future needs and finances, help prevent downfalls, and help them put an informed plan in place.  Cloud Services Are Scalable and Flexible for All Scalability and flexibility are essential in this economy. It is no longer viable to lock in contracts unless businesses absolutely have to due to the slippery nature of the market. It also makes life much easier when you are able to scale up or down when needed and creates a lot less fuss over change.Cloud services offer this seamlessly. Because there is no “physical” aspect to a cloud service, you are able to manage requirements as and when they come in or disappear. This helps you keep hold of your capital and allows you to only spend what you need. Another great reason why businesses are opting for cloud services is that they are not routed in any particular location. If a company needs to move, this will not affect the cloud services they use at all. Realistically, all you need is an internet connection to keep you in touch with any cloud service globally. You might also be surprised to learn the different services available to you, like cloud security services, and that even more traditional-based industries can make the transition. For example, a traditional accounting firm can become a cloud accounting firm. Businesses must see the importance of competing in the digital space, and becoming a cloud-based business is one vital step to achieving that. If you need more advice, seek the advice of experts in your chosen industry. Cloud Services Are Cost-Effective You only have to pay for what you use with cloud services which is one of the main reasons why this option is so attractive to businesses. Not to forget the startup costs of physical equipment and elements of traditional services are completely wiped out, along with any repairs to damage that could happen to these physical features as well. It is also worth pointing out that you will never be stuck with redundant hardware or software, as cloud services update and upgrade as they improve and change. Conclusion Cloud-based services are the future of business due to the many benefits they offer, such as scalability, flexibility, security, and simplicity. Not only can they be more cost-effective than traditional services, but they can also offer real-time data to help businesses make the right decisions for them. Try a cloud solution today, and see how it changes your...