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Why Is It Important To Tell Your Brand Story

Your brand story is the most important statement you can make. To ensure it’s as powerful as it can be, document your story and ask these three questions.

  • Is it relevant?
  • Is it valuable?
  • Is it extendable?

Storytelling has a long history that dates back thousands of years and hasn’t lost any of its power. Human psychology researchers have discovered that telling a story makes it easier for people to relate to whatever they hear.

Lavender 4 Tips Brand Identity Instagram Carousel Post by managementguru.net

While they may remember a brand’s slogan or an advertisement’s tagline, a story creates an emotional connection.

How to tell the story of your brand?

Audiences are emotionally and profoundly engaged by authentic storytelling. They engage consumers and sustain customer loyalty over time more than any other marketing tactics.

16 Companies That Are Killing It With Brand-Driven Storytelling

Before dealing with story telling you need to be aware of what a brand is and how to create buyer persona.

Brand VS Business

A Brand

  • Sets the tone for how your company will be perceived
  • Focuses on eliciting an emotional response from customers
  • Emphasises experiences and relationship building.

A Business

  • Lays the groundwork for your offers, marketing, and so on
  • Focuses on driving sales and establishing systems within the company
  • Concentrates on products and services.

Buyer personas will transform your marketing strategy. Here’s how.

Every company, regardless of industry, should know and understand its customers. After all, how else will you know to whom you should market?

Creating buyer personas is one of the best ways to understand your target audience. A buyer persona is a representation of your ideal customer based on demographics, lifestyle, and goals. Hard data and insights gleaned from customer survey responses are used to create strong buyer personas.

Buyer personas will transform your marketing strategy. Here's how.

The 3 BE’s for better brand story telling

  •  Be authentic – does it feel honest?
  •  Be helpful – are you offering something useful?
  •  Be consistent – can you readers count on you as a reliable source?
Brand story telling - creating a customer journey map first.

Have a look at this customer journey map. At no point in this journey, the company can afford to lose the customer.

Story telling plays a major role in making the customers identifying themselves with the brand. The brand eventually becomes a part of their lives and quite often good brands make the customers proud.

Do you get the point? “These loyal customers become your unpaid brand ambassadors.” Sounds great right?

The 5 keys to a great brand story

Make it meaningful 😏- Too many brands are preoccupied with what they want to create (or what other brands are creating) rather than what people care about. A good story must be interesting and relevant to the people you are attempting to reach.

Make it personal 😉- People must feel a personal connection to them. This is critical not only to pique their interest, but also to draw them into the story. How does your brand make their life better? Why should they invest their time in this story?

Make it emotional 😌- Your software may automate emails, but its ultimate goal is to make people’s lives easier and less stressful. That is the story’s emotional hook. You’ll have them hooked if you can elicit that emotion in the first paragraph of a blog or the first few seconds of a video.

Make it simple 🙂- Trying to say too much is a common mistake in brand storytelling. It is far preferable to tell a single, simple story and maximise emotional attachment than to overwhelm people with multiple stories.

Make it authentic 😎 – When you share your brand story, make it clear that it is your story. That entails being open, truthful, and transparent. It entails allowing your personality to shine through.