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How to Make Your E-Commerce Website User Friendly

Creating an E-commerce website that positively appeals to customers is tricky. When potential customers click on your site, you want to lead them to the shopping basket rather than the x in the corner. To do this, your goal is to make it as user-friendly and professional-looking as possible, and here is how you can do just that.

How to Make Your E-Commerce Website User-Friendly

Stay Simple

The key to a professional-looking, easy to use website is to keep it as simple as possible. When it comes to your business, you will most likely want to show off everything you have to offer as soon as possible, but it helps to strip it down.

On the homepage, don’t overload users with content. When it comes to description, you should keep it short and succinct, letting users know your purpose without bombarding them with a large chunk of text.

Think about when you click on a website. Are you more likely to stick around if the information is clear and easy to read, or if there is a messy mixture of words and images overloading your eyes? Keep your customers engaged by keeping your website as clean as possible.

A Clear Contact Page

Your customers need to be able to contact you easily. This means your contact page must be easy to find, and when clicked on, the contact numbers, email, and address should all be clear.

Use Chat Bots

Customer service is an important part of an E-commerce site, and one of the cheaper and easier ways to provide consistent communication is the use of chatbots.

Using AI, chatbots allow quick interaction with customers on your site. It means that you don’t have to constantly check messages to provide excellent customer service to your website users.

Find Outside Help

Building a functional, professional-looking website isn’t as simple as you would think. It takes time, creativity, and decent background knowledge of web development. Not to mention the ability to create engaging content.

An SEO agency will help give your website consistent content to bring more users in and engage the customers who are already there. If you sell clothing, for example, your talent might not lie in content creation and website building, but not having them will negatively impact your sales. Finding a professional to help you could make all the difference in bringing you more sales.

Use the Right Colors 

Color is a huge part of the overall image of your E-commerce website.

Don’t simply choose your favorite colors, and avoid making your site look like multiple rainbows (unless it directly ties into your brand’s image). Think about what you are selling and who your customers are. If you are a kid’s clothing website, for example, bright, primary colors would work well.

Generally, the rule of three is a useful rule to stick to. If you’re struggling with the aesthetic, then a web designer will help you find the colors that make your website pop.

By creating a clear, easy-to-use, and aesthetically pleasing website, you ensure more of your site’s users turn into customers.