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How to Protect Three of Your Business Biggest Assets

When running a business, you might think the most important thing is the number at the bottom of the profit and loss sheet at the end of every financial year.

Whilst it’s important to work on making that number as high as possible, it’s more important to protect those assets that help you earn money. Here are some top tips to protect the three most important assets of any company.

How to Protect Three of Your Business Biggest Assets


Your staff is the lifeblood of your company. They’re the ones who come up with new creative ideas and then help you implement them in the best way possible. The best employees care massively about the success of your company, so it’s important you also care about their own success. Make sure all your employees feel valued for their work. If they don’t, you could find them putting less effort into their day to day tasks or even find they want to leave the company.

It’s important you also look after your employee’s health. Encourage healthy lifestyles by providing nutritious snacks, time for exercise and regular breaks throughout the day. Sickness can cost businesses thousands of dollars every year, so try and do everything you can to protect their welfare.

A Checklist for Employee Wellness Program


A decade or two ago, some businesses may have been able to run without an IT system. These days, even if you run the most traditional of businesses, like a horseshoe fitter or even a cobbler, it’s almost impossible to run it without the help of IT. Your computer can help you complete so many tasks. It enables you to organize your team’s work schedule, your business’ finances and even helps you communicate with your customers. That’s why when your IT system is down, it could bring your whole business down with it. Your productivity could ground to a literal halt, wasting your colleagues’ time and valuable opportunities to make revenue.

IT is so important that big companies employ a member of staff or even a whole team whose sole purpose is to keep their computer system up and to run. If you run a small business, you might think this is a luxury you could never afford. The reality is that even if you can’t afford to employ someone full-time, it could be extremely cost-effective to employ a support agency to look after your IT systems. For example, outsourceIT have a team of expert technicians who won’t only offer support when things go wrong, but also maintain your systems, back up data and even protect your company from hackers. For a small fee, they could be on hand whenever you need them.


As well as the people and the equipment, it’s important to protect your company’s brand. A bad story in the press, or even a negative post about you on social media, could lose your customers. Try and deal with any disputes as quickly and fairly as possible before they have time to go viral on the internet. As well as protecting your brand when things go wrong, there are lots of things you can do to enhance your image. For example, consider working with charities and community organizations to show you don’t just care about making a profit.