About Us|Contact Us|Register|Login


Improving Customer Experience on Your E-commerce Website

The success of your eCommerce website is usually pegged on whether customers can buy the products they need quickly and efficiently. If there are any hiccups in this process, customers are likely to leave and you will lose a sale.

To ensure this does not happen, it pays to improve your customer experience. This has the add-on effect of increasing sales and profits. Below, we will look at a few things you can do to improve your e-commerce website.

Improving Customer Experience on Your E-commerce Website

Use Clear, Legible Fonts

Even though most e-commerce websites are not text-heavy, people still need to read descriptions, directions, and texts like on your privacy page. Improvements in this area come from selecting the right font. You want a font that is not too thin or bold, one that is not too fancy, and one that is easy on the eyes if you have a lot of text on your website. Also, ensure that the font is at least 16 pixels in size as this has been showing to be the best baseline font size.

Make Your Website Responsive

Mobile visitors have overtaken desktop visitors on most websites, and this might be true for your e-commerce website. If your website is not responsive, these users will have a hard time navigating the website. A simple test is to visit your website on your phone and see how easy it is to navigate. If it is not for you, it might also not be for your visitors. There are also lots of online tools that can help you know if your website is responsive and easy for mobile users to navigate. If it is not, use the reports generated by these tools to make the necessary changes.

Make the Checkout Process Easy

No one wants to jump through hoops when they are trying to buy something from your website. If you want customers to have a good experience when checking out, make the process as simple as possible. Collect just the amount of data you need to complete the sale and no more as people hate filling forms.

You should also ask your web developer to make sure any errors that occur as the user fills the checkout forms are displayed immediately and not after a reload.

Diversify Your Payment Options

Everyone has a preferred way of paying. Some like paying using their credit cards, some their bank accounts, and others using platforms like Stripe and PayPal. To accommodate everyone, try to use as many payment options as possible. Users who might want to pay using a method you do not support will usually leave without making a purchase.

If you do not want to add all these options, at least accept credit cards and PayPal.

Reduce Banners and Popups

Banners and popups are a big inconvenience for a lot of people. This is because they slow customers down when a business is running a flash sale or other promotion and make them feel like they are losing out on the deals they came for. Although these banners can help alert users to promotions and sales you are running, using too many of them can ruin customer experience. Try to use as few of them as possible.

Business owners who want to increase sales on their e-commerce websites should start by improving the customer experience on their website. If you make things as simple as possible for customers, they are much more likely to purchase from you and even become repeat customers.