“We don't have a choice on whether we do social media, the question is how well we do it.”
You can have a smooth ride or a rough ride or be gone forever amidst the cacophony. It all depends on your understanding as to how the process works and how you shall progress taking all the odds into account.
Here I list the Basics of Brand Strategy for a better understanding before delving into the power of the magic wand that Instagram holds to promote your business.
The crux is anyone can sell a product. But can you create a memorable experience for the customer and lure them to come back again and again?
Apple, the technology giant has surpassed many of its competitors by employing story telling to invoke the emotion of the customers and add sensory dimension to overall delivery and make it less like shopping.
“Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.”
You have to remember this when you want to win big in Instagram.
Reach – The number of unique views
Impressions – The number of views
Website taps – The number of times someone has tapped through to the link in your bio
Call-to-Actions aka “CTAs” are important in social media, in ad campaigns, in digital display or in search ads. They help guide the audience to your goal and increase visibility of an offer. Here are 7 CTAs to use in Instagram without moderation!
The best way to start out your Instagram branding strategy is by looking at the content you’re creating. Come up with the best strategy for ensuring your content has a similar look and feel across the board. (@sproutsocial)
Usually the color palette for a colorful theme is: blue, pink, green, red, orange. You can’t go wrong with this color combination. All these colors will be around you in summer! (@thepreviewapp)
Think about a tropical getaway: blue sky, blue water, pink flowers, pink sunsets, green trees.
Always plan your content ahead of time and use a content calendar to organize your thoughts. Its not wise not to have a content plan and randomly publish a post. Consistency is the key in any social media platform and Insta is no exception.
Slowly you’ll see your audience building up – those people who are truly interested in what you have to offer and these people are your “Insta Warriors” who will help build your brand by spreading the word across their network.
Many pre-made design templates are available for download that you can instantly edit and customize to suit your needs. (@ksioks)
This blog post introduces you to the basic concepts of branding and focuses on how to use these branding strategies to make your presence felt on Instagram.
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