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Key Roles Your Startup Should Fill in 2022

Startups are famous for moving fast and breaking things. This approach, disrupting the incumbent market with new ideas and new products or services, has created some of the world’s largest and most powerful businesses.

And it’s something that you should focus on as you’re building your fledgling company, ensuring that you’re constantly adding talent and experience to your team in order to drive your brand further.

Here are the key roles and skills to bring on board in 2022 to help your business expand rapidly in a post-pandemic world.

Key Roles Your Startup Should Fill in 2022


One of the key considerations that all startups have is where they’re getting the next big investment.

So far, you may have been relying on personal funds or investment funds that you’ve been able to secure through funding rounds.

But in the future, you’re going to need to increase your cash reserves in order to maintain a constant cash flow.

8 ways to fund your startup

And that’ll mean bringing in a finance lead to help balance your firm’s books. This can usually just be one individual with experience working in startups who will be able to help you apply for further funding and reach out to investors to secure your next grant of cash.

How to design your startup so that it is attractive to investors!  👇 👍 


Getting your products or services seen by millions of people is a constant priority for your firm.

You’ll know that effective expansion is all about click to your website and clicks on the magic “Buy” button on your sales pages.

And to achieve that, you need savvy marketers. Now, startups are usually composed of no more than a handful of employees, and effective marketing teams are usually ten people strong.

So you’ll want to initially outsource, to experts like SEO Ibérica, to build your early campaigns. Then, once you’ve grown in size and stature, you’ll be able to consider hiring an in-house marketing team to go it alone.


An operations manager will help you and your teams work effectively and efficiently. This is often a godsend for startups that they didn’t necessarily know they were missing.

There’s a fair amount of chaos in a startup, as a small team juggles a large number of responsibilities. But an experienced operations officer will be able to make all of your lives easier, spotting where there are inefficiencies and other things holding you back from peak productivity.


And finally, there can be no successful startup without at least one individual on the team who knows their way around digital technology.

Whether that’s an app developer who is going to build a new digital arm for your business or a web designer who’s always able to make tweaks to your website in order to bring in more views, you need that tech knowledge in-house and available in the working week to help you build up your firm.

Hire experience and ambition in this role – and a certain amount of creativity – so that you’re able to outcompete other brands and their outdated digital infrastructure.

Hiring as a startup is difficult, and sometimes it’s preferable to outsource. But as you grow, here are four areas you should consider recruiting within to make your firm successful in 2022.