Why is Content Marketing Important for Your Business? Content marketing helps to improve conversions because it allows you to connect with and educate your leads and customers. That is why we thought of intoducing you to 123 Content Marketing Tools from 40 Industry Professionals that will guide you through restrategizing your content creation and promotional activities. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. This discussion has 4 units  A Slideshare presentation from razorsocial.com giving you an unending  list of content marketing tools used by top industry experts.Why Content Marketing is essential?A great infographic on “Must-Have Content Marketing Tools” designed by Page Traffic.A quiz on content marketing. 1. Slideshare Presentation Intrigued to know what content marketing tools are being used by successful social media strategists and industry professionals? Here is a great presentation from RazorSocial.com that cuts right through all kinds of tools ever present online and the ones that are most desired and result-driven. 2. Why Content Marketing is essential? Content driven marketing has been proven to be the most successful type of taking your product or service to your target customer. “With the right words you can build your business empire.“ This is how I view content marketing and these days, people want to learn before they buy, be educated instead of pitched. Content marketing has to done in a very natural way, it should put your brand in customer’s trust list. “Content builds relationships. Relationships are built on trust. Trust drives revenue.“ If you were to buy a product what are the criteria you will judge the product against? Put yourself in customers’ shoe and build your product. “The paradox is the more info you give away, the more people will buy what you have to give.” 3. Must-Have Content Marketing Tools 123 Content Marketing Tools from 40 Industry Professionals 4. Content Marketing Quiz A. Why do you create content for your company? To attract as much attention to our company as possibleI honestly don’t knowTo drive traffic to landing pages where we can capture prospects and start to build a relationship with potential customersWe’re just doing it because everyone else is B. Who is responsible for content creation in your company? The marketing department squeezes it in among other projectsThe whole team works on content and it’s supported by the MDNo one really has responsibility but sometimes the intern posts stuff on Twitter and FacebookWe don’t have time for content C. How would you describe your approach to content? We don’t have a strategyWe do content on a project basis but not to a specific scheduleWe do what we can but it’s a bit ad hocWe have a detailed content strategy and plan aligned to company goals D. Which statement best reflects how you feel about your website? What? I haven’t got a websiteOur website is the hub of our business, regularly updated to a schedule and monitoredOur website is a ‘work in progress’, there’s things we’d like to changeWebsite? Haven’t looked at that in months E. Who is your website and content created for? We wrote it to make sure we’d get sign-off from the MD/CEO/BoardOur customers are at the heart of all our content creationWe try our best to make it user friendly and relevant for our customers but sometimes we struggle with thatWe just want to let the customer know how great we are Courtesy: Socialmedia.ie Answers for the Quiz: A. To drive traffic to landing pages where we can capture prospects and start to build a relationship with potential customers. B. The whole team works...

Follow ManagementGuru Net’s board Marketing and Product Management on Pinterest. Enrich yourself with info on current marketing trends and how internet helps you in optimizing your customer relationship and experience. It is no surprise that social media has changed the face of digital marketing, or marketing overall for that matter. The transition is so smooth that the line between traditional and digital marketing has been off-set and a great many companies are finally accepting the fact that to win in marketing they ought to have a solid digital #strategy and that strategy should probably include using social media. Following are my top 7 predictions for digital marketing trends in 2015. Email marketing will need to become smarter. Brands that succeed at being human will win. Content marketing will (finally) become about true value. We’ll begin to see a decrease in the number of online marketing strategies businesses employ. Brands who use social primarily for “pushing” sales will die out. “Mobile-first” will replace “mobile-friendly”. Content marketing will become integrated company-wide. Courtesy – 7 Digital Marketing Trends That Will Dominate 2015 New Business Tools & Resources for Marketing Agencies from HubSpot   How to Find and Tell Stories to Maximise Your Business Opportunities from Sarah...