Synergy in Management Synergy: The interaction of two or more agents or forces so that their combined effect is greater than the sum of their individual effects. Synergy is the latest BUZZ WORD in the corporate business world. Synergy is the sum total of individual resources that which creates an enhanced effect greater than that of the sum total. Shall I simply say “1+1>2”! It is really amazing how much you can accomplish when it doesn’t matter who gets the credit. Teamwork divides the task and doubles the success. Unity is Strength: Synergy unites the people of an organization as a team and it serves like “BLINKERS FOR HORSES” to reach the goal of the firm without any conflicts amongst the team members. It is a managerial science and the role of top management in synergizing the employees plays a vital role in the success of the organization. As the old saying goes “Unity is Strength” and the new world aspires “Sky is the Limit”. By integrating the team members, having a smooth relationship with labor unions and management staff, a firm can achieve its overall objectives and mission in a very short span of time. Cordial Industrial Relation paves the way for the functioning of the firm without a hitch. Developing Systems for all core areas: The top management has to create “SYSTEMS” for all the core areas; Policies, procedures, rules and regulations, norms etc.,shall serve the common purpose of controlling and guiding all the employees of a firm creating a perfect ambience for efficient performance. The general managers should be the pillars of a firm who shoulder the responsibility of implementing these systems in an objective manner and not in a subjective manner. Scope: Synergy also has its scope outside the organization. The managers should be able to connect themselves with customers, banks, trade associations and also the government with ease. The weather of your firm depends on the psychology of your persona and the collective efforts of your team. If you want your firm to be SUCCESSFUL and UNIQUE, you have to POOL ALL YOUR RESOURCES, be it human, physical, financial or intangible. The competitiveness enjoyed by your firm to capture and win the market marks your strength; the limitations or restrictions that mar the growth of your firm can be overcome by the SYNERGISTIC BOOSTER that you administer into the minds of your employees. Integration is the key word that leads to DISTINCTIVE COMPETENCE, a strength that cannot be copied by other organizations which helps you to make your organization more productive and...

Integrated Marketing: Strategy aimed at combining different marketing methods such as mass marketing, one-to-one marketing, and direct marketing. Marketing in simpler terms means “to take your product to the customers in a convincing manner and coax them to buy it”. And not only that, you need to retain your old customers and lure new customers to your niche. How is that possible! Marketing is a concept that works magic when you project your product in such a way as to attract the customer and also your product should have an edge over that of your competitors’. Many new channels of marketing have flooded the market; the evergreen being advertisements in radio and televisions. The audio visual of your product that is being telecast in a span of thirty seconds to one minute should capture the attention of the viewers and you should see to it that the benefits of your product is communicated to the viewers in a precise manner. The questions that are inevitable to the sales force are, What is your product’s unique selling proposition? What is your distinctive competence? Are you motivating the target audience? Does your product have a brand image? So many things have to be taken into consideration and here comes the word integrated marketing. The exclusive sales force you own is your strength, without which you cannot succeed in the market. Whatever strategies you formulate, action plans you correlate, it is in the hands of your sales team that you are going to capture the market. The marketing plan and ideas have to be communicated to them from the point of conception and the innovative ideas generated from your team can be definitely put into use. Integrated marketing operates on two levels. First the various disciplines of the marketing department that includes, sales force advertising product management new product launch Marketing research, must work in tandem. Secondly, coordination with all the other departments in the firm. After all, business is done for profit. But even then there are some etiquettes to be followed when you are planning to introduce your product into the market. customer satisfaction quality quantity eco friendly Competitive price, are some of the basic principles that go without saying. Besides, the producer also should not deceive the customer or take advantage of the ignorance of the consumer while campaigning for his products. A product should reap you profit and at the same time the customer should get the value for the money paid. A satisfied customer can bring in hundred more customers; it is part of your marketing plan. If you lose one customer then you have lost thousand customers. You cannot bring back a dissatisfied customer into your groove. So the sociology and psychology which you have read only in literature will give you a helping hand in times of need, when you want to satisfy a customer. Integrated marketing combines all the marketing plans; it is a marketing mix that makes a customer happy with the product’s price, availability, promotion and the product as a whole. Hotels and restaurants Hospitals Malls and Departmental stores, are some of the ventures to be mentioned that stands as a testimony for integrated marketing, as they talk about “feasible packages for different classes of economy”. Ultimately marketing can be defined as a network that starts with the customer and ends with the customer in its supply chain...

SWOT and Synergy SWOT Analysis On the basis of its resources and behavior, an organization develops certain strengths and weaknesses which when combined lead to synergistic effects. Such effects manifest themselves in the form of organizational competencies. It is necessary for a firm to look for and develop factors that adds to its strength, as strength is considered to be an inherent capacity which an organization can use to gain strategic advantage.   Pic Courtesy: Clickfunnels   A weakness, on the other hand, is an inherent limitation or constraint which creates a strategic disadvantage for the organization. Financial strength, for example, is a result of availability of financial sources and efficient rotation of funds. A weakness in the operations management area might be a result of inappropriate plant location, obsolete plant layout and technology.   It has to be noted that an organization cannot enjoy the privilege of having only strengths and devoid of any weaknesses. Then the performance level would become saturated to the point of monotony and there exists no scope for growth or improvement. Only when presented with challenges, any functional area exhibits synergy, as strengths and weaknesses do not exist in isolation but combine within a functional area, and also across different functional areas. Synergy Synergy is needed at all levels for better productivity. Say, within a functional area like marketing, synergistic effort may occur when the product, pricing, distribution and promotional aspect support each other, resulting in higher level of marketing synergy. The same when happens at an even higher level, leads to operating synergy, say, for example, synergistic efforts between marketing and production department to decide on the production forecast and pricing. Distinctive competence helps a firm to develop strategic advantage that leads to comprehensive growth and development. Limitations of SWOT:  A SWOT analysis can over emphasize internal strengths and overlook external threats It can be static and may ignore the changing circumstances It might give undue importance to a single strength or an element of strategy A strength is not necessarily a source of strategic advantage. Amazon.in...

What is Strategic Management There are three core elements to be discussed when it comes to strategic management. Analysis Decision Action Strategic management is nothing but taking the organization or project or process to the next higher level by implementing strategic actions. When we say strategic action or plan of action, it concerns both the internal and external environment thoroughly analyzed, to decide upon the future course of action. Strategic management is oriented towards future development with the present environment and past experiences serving as the premises.     Definition of important terms: Strategic Management: Strategic management consists of the analysis, decisions, and actions an organization undertakes, in order to create and sustain competitive advantages. Competitive Advantage: A firm having an edge over its competitors. For example, Narasus Coffee has established its foot hold very strongly in South India, because of its unique flavor. The advantage can be in the form of uniqueness, service, customer satisfaction or availability. Distinctive Competence: Strategy is all about being different from everyone else. Sustainable competitive advantage is possible only through performing different activities from rivals or performing similar activities in different ways. Think about this, if you do not keep your eyes and ears open as to how your competitors are planning to capture the market, where will you be in the next two or three years? Suppose you are running a restaurant that offers multicuisine menus, what will be your plan of action to make it distinctive from your competitors and where would you want the facility to be located? And how will you popularize your service? Crux of Strategic Management: So, what do we mean by strategic analysis? Analysis or interpretation of strategic goals of the organization and also of the internal and external environment of an organization. Vision Mission Goals Objectives All these are some of the means by which an organization devises its short term and long term plans and actions. Say, you are running a blog, your blog will be yet another blog among the millions of other blogs to start with. Two things to be considered if you want to survive and sustain. 1. Your blog should be unique in order to attract audience- Returning visitors are the key to success. 2. Search Engine Optimization is equally important to satisfy the search engines who are the carriers. In modern corporate firms, there is a separate wing established for strategic planning. Next is strategic decisions: Ask yourself the following questions! 1.What industries should we compete in? 2.How should we compete in those industries? 3.Domestic or international arena?   Broadly speaking, in an automobile industry a car manufacturer would have to compete both with competitors in his own niche and other niches, say two wheeler manufacturers. He must analyze why a person would want to buy a four wheeler instead of a bike, whether he owns a product that would satisfy the buyer in terms of service and features, what part of the demography he should target and what would be the value added services he might offer to the buyers, e.g., insurance and loan. Strategic decisions are taken by the owners or senior executives of the top level management.  Next, what do we mean by strategic action? 1. Allocation of resources- financial, human and other physical resources 2. Structuring the organization to bring the intended strategies to reality Focusing on two basic questions, 1· How should we compete in order to create competitive advantages in the marketplace? For example, managers need to determine if the firm should position itself as the low-cost producer, or develop products and services that are unique which will enable the firm to charge...