Branding through story telling is one of the effective ways to create an impact on your customers. Businesses and brands of all sizes should use the potent influence of story telling. We have compiled 30 branding and story telling quotes for your benefit. ❝ A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is. 💡 Scott Cook ❝ Your brand is a story unfolding across all customer touch points. 💡 Jonah Sachs ❝ Brand is the sum total of how someone perceives a particular organisation. Branding is about shaping that perception. 💡Ashley Friedlein ❝ A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. 💡 Jeff Bezos ❝ Brand is just a perception, and perception will match reality over time. 💡 Elon Musk ❝ It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently. 💡 Warren Buffett ❝ A brand is a promise. A good brand is a promise kept. 💡 Muhtar Kent ❝ The most successful marketer becomes part of the lives of their followers. They follow back. They wish happy birthday. They handle problems their customers have with products or service. They grow their businesses and brands by involving themselves in their own communities. 💡 Marsha Collie ❝ You too are a brand. Whether you know it or not. Whether you like it or not. 💡 Marc Ecko, fashion designer, entrepreneur, and artist ❝ If people believe they share values with a company, they will stay loyal to the brand. 💡 Howard Schultz, former CEO of Starbucks ❝ Satisfaction is a rating. Loyalty is a brand. 💡 Shep Hyken, customer service and experience expert and best-selling author ❝ Products are made in a factory, but brands are created in the mind. 💡 Walter Landor, branding pioneer ❝ Design is the silent ambassador of your brand. 💡 Paul Rand, art director and graphic designer ❝ Your personal brand serves as your best protection against business factors you can’t control. 💡 Dan Schawbel, bestselling author and founder of research and advisory firm Millennial Branding ❝ Your brand is the single most important investment you can make in your business. 💡 Steve Forbes, Editor-in-Chief of business magazine Forbes. ❝ Your personal brand is a promise to your clients… a promise of quality, consistency, competency, and reliability. 💡 Jason Hartman, founder and CEO of Platinum Properties Investor Network ❝ Personal branding is no longer reserved just for senior executives or sales leaders; it’s for all employees at all levels and in all functions. ❝ Define what your brand stands for its core values and tone of voice, and then communicate consistently in those terms.” 💡 Simon Mainwaring ❝ Good brands reflect the histories of the time and the group of people that made them. They cannot be easily copied. They cannot be recycled. A brand is like an artist’s signature. 💡 Richard Branson ❝ Branding is about so much more than what people see. Its about how you make people feel. 💡 Kimberly Haydn ❝ Sales will make you money today. Branding will make you money for years. 💡 Business Facts ❝ Make the customer the hero of your story. 💡 Ann Hadley ❝ Your business is the body. Your brand is the soul. ❝ A good brand should be felt as well as seen. ❝ A mission statement sets the tone for your entire brand story. ❝ A brand becomes a brand when it is consistent ❝ People do not buy goods and...

This discussion is centred around an article from WIKIHOW.COM and an infographic from AMERICAN EXPRESS.COM both talking about “Inter Personal Skill Development at workplace via Clear Communication and Body Language.” Inter personal relationship between personnel in workplace has become a serious issue of debate and most of the organizations spend maximum effort and money to make organizational atmosphere bearable devoid of tension and heat. The wikihow article places four important points before us  to be considered: Building strong relationshipsDemonstrating ethical behaviorCommunicating clearly andWorking effectively in teams. As Beatrice Vincent rightly puts it “The people with whom you work reflect your own attitude. If you are suspicious, unfriendly and condescending, you will find these unlovely traits echoed all about you. But if you are on your best behavior, you will bring out the best in the persons with whom you are going to spend most of your working hours.” Conflict is the in-thing to be resolved in a work place which is achieved only through motivating the work-force to accomplish some common objectives, that is, the objectives of the organization. How to Develop Interpersonal Skills This infographic stresses the importance of body language like gestures, eye contact, eye rolling, dressing etc. which openly reveals your inner thinking. Explicitly revealing your frutration or unpleasantness over something or someone  is definitely not going to help you in getting along with other employees. If your mannerisms do not reflect your self-control, you are in big trouble. Being open and honest may be contextual  but being open and rude becomes subjective. 6 Body Language Mistakes to Avoid The most basic of all human needs is the need to understand and be understood. According to Stephen Covey “The Inside-Out approach to personal and interpersonal effectiveness means to start first with self; even more fundamentally, to start with the most inside part of self — with your paradigms, your character, and your motives. The inside-out approach says that private victories precede public victories, that making and keeping promises to ourselves recedes making and keeping promises to others. It says it is futile to put personality ahead of character, to try to improve relationships with others before improving ourselves. So, first understand where you really stand in terms of your EQ or EI (Emotional Intelligence) the vital quality that decides the kind of inter personal relationship you are going to enjoy with your colleagues. Be emphathetic and open minded and never jump to any...

EQ or EI When we talk about IQ or Intelligence Quotient, another entity which is indispensable to the smooth running of your business comes into the picture. Yes, I’m talking about Emotional Quotient or EQ, also called as Emotional Intelligence or EI.  The concept of emotional intelligence is a blanket term that covers a broad collection of individual skills and dispositions, usually referred to as soft skills or inter and intra-personal skills. One must be adept at handling situations which warrant application of EI and at the same time strong in his/her basic IQ. Answer these simple questions and please don’t think way too extensively. Simple thinking will do… 1. How do you put a giraffe into a refrigerator? The correct answer is: Open the refrigerator put in the giraffe and close the door. This question tests whether you tend to do simple things in an overly complicated way.  2. How do you put an elephant into a refrigerator? The wrong answer is: Open the refrigerator put in the elephant and close the door. The correct answer is: Open the refrigerator, take out the giraffe, put in the elephant and close the door. This tests your ability to think through the repercussions of your actions. 3. The Lion King is hosting an animal conference; all the animals attend except one. Which animal does not attend? The correct answer is: The Elephant. The Elephant is in the refrigerator. This tests your memory. OK, even if you did not answer the first three questions, correctly, you still have one more opportunity to show your abilities. 4. There is a broad, deep river you must cross. But it is inhabited by hungry crocodiles. How do you manage it? The correct answer is: You swim across. All the Crocodiles are attending the Animal Meeting! This tests whether you learn quickly from your mistakes. This EXERCISE is cited just to show that logic or reasoning is an important element in management; at workplace or home. Parallel Thinking Just that you have to prune your memory to enhance your parallel thinking. In general parallel thinking is a further development of the well-known lateral thinking processes, focusing even more on probabilities—looking for what can be rather than for what is. Be Mindful of Others’ emotions: Emotional intelligence can be defined as the ability to monitor one’s own and other people’s emotions, to discriminate between different emotions and label them appropriately and to use emotional information to guide thinking and behavior. Emotional intelligence involves being MINDFUL of emotions and how they can affect and interact with traditional intelligence (e.g., impair or enhance judgment, etc.). One must also be able to develop and maintain healthy interpersonal relationships apart from being intelligent. It involves a lot of psychology which is in-built in our mechanism and heightened by our exposure to various work situations and challenges. An examination of more than 300 top-level executives from fifteen global companies showed that six emotional competencies distinguished stars from the average. Influence Team leadership Organizational Awareness Self-confidence Achievement Drive  and Leadership Using Emotional Intelligence on the Job Emotional awareness is being in touch with the feelings of others. Well, if you say that “Emotions don’t go well with Logic”, and “Emotions can’t be mixed with Business”, I’d like to remind you “A controlled mind and cheerful spirit” are crucial when it comes to employee engagement and sustaining their morale. Even though your employees are well trained and technically experts in their own area, it takes that extra something for them to work whole-heartedly for their principals. They have to identify themselves with the organization and its objectives, in particular with the key persons...

Human Behavior- A Psychodynamic Approach In any organization, utmost importance is given to human resource management. Handling or manipulating other resources like physical, financial or production is at your discretion. When it comes to managing your employees, there you go! You start feeling the pinch. Man is like a “live wire” and if you don’t possess the mastery to understand and utilize the power behind his psyche, then you are at a loss and you are not capable of what is called “the wizard touch”. Maintaining the Employee Morale: The main problem with your subordinates or even with yourself might be boosting up of morale. Always keeping yourself in a cheerful proposition will take you to greater heights, as it helps you to achieve your goals faster. Human strength lies in self belief which is his reserved store of strength, the one which he never utilizes or not allowed to utilize to the fullest extent possible. A bureaucratic or autocratic manager should understand the fact that when human mind is given a chance to explore with full freedom instead of following orders it comes out with the greatest ideas; which may prove fruitful to your organization in a big way. Make Your Work-force Dynamic: If a person wants to become successful in a business venture, he should possess the fire of unfailing enthusiasm and the nerve to face the adversities that come in his way. Life is a game and so is business. You can play the game fearlessly when you are backed up by like minded individuals who will carry on your fire to the next level. So it is important on your part to prepare your subordinates to adapt to the different dimensions of the business atmosphere and make them more dynamic. Human mind has the power to grasp things faster than what we assume it to be. Even average performers can be transformed into star performers when, The work itself is appealing, yielding and useful The work has scope for independent activities The Work defines goals or targets The social atmosphere created by the manager is warm Innovative ideas are welcome Empathy on part of the manager The Power of Relaxation: Another important aspect for the betterment of human psyche is relaxation. A relaxed mind can achieve things hundred times better. People who are always on the run have the feeling that they have not accomplished much. If you keenly observe, only 8 hours of productive work is done every day. In order to accomplish whatever you have in your agenda, you definitely need to relax and plan. The art of resting the mind and the power to dismiss all worries and exhaustion is probably the winning formula. The employer who secures the goodwill of his employees can accomplish more with less effort and exhaustion. Try to bring out the creativity of your subordinates to make the climate of your firm cordial and the attitude...

Self Motivation-Key to Managerial Success What is Self Motivation : Ability to do what needs to be done without external influence. How does your company become successful? Just because you have cutting edge technology! Surplus capital! Excellent Infrastructure! Reliable Workforce! Definitely not. A COMPETENT VALUE-DRIVEN CORPORATE MANAGER would make all the difference. Even his very presence would make the atmosphere ELECTRIC. Only some are gifted or bestowed with top managerial qualities. How! Is it an innate quality or imbibed! It is a topic worth the discussion, because it proves to be the liveliest element in the management process.     Well, when top management decides to recruit a good manger, what are the qualities they would be in favor of? Think about it, we even expect a house maid to be sincere, on time and loyal to us. When it comes to corporate dealings, the first and foremost quality desired will be “BEARING HUGE RESPONSIBILITY“. Accountability, transparency and control towards the day to day affairs of the company follow suit.   Read this resourceful article from Inlpcenter – Change Your Thinking: The Alternate Futures Self-Motivation Exercise , a unique self motivating strategy to make believe in yourself and become better problem solvers.     These managers who are also leaders serve as a ROLE MODEL for all the other employees SET STANDARDS FOR PERFORMANCE Motivate their employees Set a Brand Image for the company Be a GOOD LIAISON Problem solver Counselor and make the company special. Strategic Direction: When we talk about value, we talk about the influence that the value has on the STRATEGIC DIRECTION OF THE FIRM, which involves shaping up the character and image of the firm. A good manager EVOLVES OVER A PERIOD OF TIME. While considering the HEAVY TURN OVER TREND that has set in lately in the corporate environment, it becomes important for the top management to pick their HR lot carefully. How do you empower your trusted persons is a question that every Boss has to ask himself to retain the best talent. Good Managers stick to the firm and they contribute to the GROWTH OF THE FIRM. Training plays, of course a major part in the DEVELOPMENT OF MANAGERS but I feel that ONLY THE PERSON WHO MAKES THE BEST USE OF HIS SUBCONSCIOUS INNER DRIVE, REACHES THE TOP. Loyalty is an outdated term in this modern world and the minimum you could expect is SINCERITY. Self motivated managers easily regulate the environment and makes the climate cordial. He has to don many roles, A BRIDGE BETWEEN TOP MANAGEMENT AND EMPLOYEES MANAGE THE INTEREST(OF BOTH THE FINANCIAL INSTITUTIONS AND EMPLOYEES) FORMULATING MARKET STRATEGIES SHOULD BE A TECH-SAVVY A MAN OF EMPATHY A MAN OF BRILLIANT INTUITIONS(ESPECIALLY WHEN IT CONCERNS STOCK MARKET) EVER LEARNING VERSATILE and much more. Practice makes a man perfect is the saying. It suits the corporate business world too, provided the man is intelligent, capable and smart in taking decisions. Always a thinking person, an efficient manager would be on the look out for opportunities and resources that could benefit the firm. Every one of you who aspires to catch up with top positions in the business world must do a “THOROUGH SELF ANALYSIS” as to how agreeable you are in the likert scale of the...