Which Digital Channels Deliver the Best ROI ? Are you in the process of finalizing your digital marketing strategy for 2019? Are you contemplating on the budget to be invested across digital marketing channels? Then read on… Before you decide which digital marketing channels you should focus on, it is but imperative that you completely understand how each one has performed for the past recent years. Just as you wanted to utilize the channels that will get you the most out of your time, you also want to make sure that you will only be investing in channels that will deliver the maximum  ROI for your money as possible.   Selecting the right combination of channels is crucial for ensuring the success of your overall digital marketing campaign.   Digital signage has the power to improve internal communications and capture customer interest. Enplug digital signage makes it easy to scale your communications with compelling content delivered to screens across the room. The team has created a useful guide – a list of awesome tools that help users create digital signage content and other memorable visuals that could create an impact on any business. 27 Digital Signage Content Creation Tools Disruptive Shift In Digital Strategy – A Study by Ignite Visibility San Diego-based Ignite Visibility recently released a new study which highlights a growing shift in digital marketing. The study surveyed businesses in six revenue brackets – under 1 million, 1 to 5 million, 5 to 10 million, 10 to 20 million, 20 to 50 million and over 50 million – in order to gain insight into how they would be investing in digital marketing over the next two years. Additionally, the study analyzed which digital marketing channels would be most popular. “It’s incredibly important to be forecasting ahead and making sure you have the right digital strategy,” says Ignite Visibility CEO John Lincoln. “ We’re dedicated to bringing best-in-class insights to the industry so marketers can have the most effective strategy in place.”     The findings reveal an overall shift toward online marketing channels across all business categories. They also reveal that many smaller businesses still struggle to effectively measure ROI and conversion rates. Furthermore, social media is by far the hardest channel for businesses to manage. “We’re seeing a large shift from offline to online because digital channels are more trackable and generally produce a higher ROI,” continued Lincoln. In the study, we also say clear divisions in the business size and type of digital marketing channel they liked the most. But overall, social media marketing seemed to be a big pain point for all marketers.” To view the full study visit Ignite Visibility (Digital Marketing Industry Study 2019) 300 Marketers Reveal Disruptive Shift In Digital Strategy Blogging remains as the top content marketing strategy 53% of marketers say blogging is their top content marketing priority. The most successful marketers spend 40% of their total marketing budget on content marketing. The average for all respondents is 26%. Content marketing revenue will exceed $300 billion by 2019. Here are some of the biggest challenges when it comes to content and email marketing. Limited internal resources 28%, lack of strategy 28% and lack of content 23%.     Paid Search and Mobile Marketing As of July 2018, 90.46% of people use Google as a search engine. Bing is 3.13% and Yahoo is 2.21%. SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. 18% of local searches done on mobile devices lead to a sale within a day. In 2017, 48% of 1,200 global digital marketers say on-page SEO is still considered to be the most effective SEO tactic.  ...

10 Best Ways to Grow Your Instagram Following 1.Inspirational Quotes: Quotes are evergreen and they have the capability to make a deep impact in the minds of individuals. It is one of the best ways to establish and improve your brand on Instagram. Try to post quotes that reflect the ideology of your product or service with suitable hashtags. Say, you are an entrepreneur and want to give your online course a boost, create quotes that might educate your audience who want to become hard core entrepreneurs and give the link for your online course or book in the BIO. 2. Quick Tips: People always love quick tips rather than a long story when it comes to a visual platform like Instagram. I’d definitely be impressed if a fellow IGmer offers a quick tip visually for my clear understanding. For example, the instagram post given below was widely appreciated because it gives a quick tip on how to manage pinning on Pinterest. When your post is ‘straight to the point’ and with less clutter, people start loving you more. 3. Showcase Your Products: Oh yeah, this is important. How then you expect your customers to get a feel of your product? The picture should speak for itself in that… it must be able to create leads bang on to your landing page. If you wish to take your customers to a different page, then you need to have multiple Instagram id’s. These can be represented by inserting @idname and the specific link can be given in the bio. 4. Follow me on Pinterest/Facebook: If your primary work platform is Facebook or Pinterest, then you can lead your customers to the respective pages by providing respective links in the bio. You have to understand that only one link can be provided in the bio section, so that link has to work in your favor. The info you provide must make believe your audience that they can benefit by following you – in terms of knowledge or info on WORKABLE business ideas. Lot of links talk about money making and please don’t fall for them. 5. Support Others and Tag Them: It is always good to give a little credit to your fellows rather than self bragging which we all do most of the time. When you start tagging the right persons, many good things happen. What is the meaning of shoutout in Instagram? An Instagram shoutout is a screenshot of another user’s profile page uploaded to your account to show support and give exposure to the other user. Shoutouts can increase a user’s followers and provide advertising to small businesses and websites. Try to network with instagrammers who compliment your ideas. People’s psychology is that.. ‘Give back what you get.’ So, they will try to reciprocate and support you by giving a shout out or a good comment. Eventually you’ll end up with a good network or team and plenty of business avenues. 6. Show Your Work Area: Hey, who is not interested to take a sneak peek into others’ secret of success! Transparency helps you to win over hearts and a classic example would be Facebook founder Mark Zuckerberg’s work area capsule which can be seen by one and all. When you share pics of your work space, you tend to increase your credibility. People believe in you more when they see what you exactly do and how you interact with your colleagues in the work space. 7. Promote a Freebie: I love freebies that come unconditionally. Yeah, not the ones that come after lot of email id punching and submission of your life history! Try to give away a great resource, say...

The Best Blog Traffic Building Techniques Launching a blog might be easy but running it successfully is a tough call and you might want some serious, genuine insights on the inside secrets. Hence this post on “The Best Blog Traffic Building Techniques” which will serve as a kick starter to find your easy way through. 1. Identify Your Target Reader Your task is to find your target reader and then identify the social networks that reader prefers. Content marketing success starts with knowing how to find your target audience. After all, how can you begin creating content before you know who your audience is? Good content marketing takes time. You can’t afford to waste that time with content that isn’t perfectly focused on your target market. You need to find who your people are. But how? It’s true that great content tends to naturally attract an audience. It does not, however, guarantee that it will be the best audience for your brand. That means visitors that are likely to: a. Connect your content to your product. b. Buy your product because of your content. Blogging Like a Professional to Generate Revenue Defining who your real audience is will help you focus not only on creating great content but on creating the right content. It makes it easier to create content that makes you an authority in your industry, rather than creating content for its own sake. Before you can create content that resonates, it helps to know your intended audience (as well as who they are not). An audience definition should ideally connect these three things: 1. Your product or service 2. Your main audience demographic 3. Your content’s mission 2. Determine The Traffic Potential Of Target Social Networks From my experience, the social media sites that send the most traffic to blogs in general are: 1. Facebook 2. Twitter 3. Google+ 4. Pinterest 5. LinkedIn The results vary depending on your target reader. If your blog post is more oriented around professional readers and business you might have more potential traffic from LinkedIn and Google+. If your target reader is more visual it might make more sense to focus exclusively on Facebook, Pinterest and Instagram. Once you start getting traffic from social networks you’ll be able to evaluate the traffic to determine if your target reader is visiting your blog. In your analytics, watch bounce rates on your posts. Segment out traffic from social media networks. You’ll be able to determine if traffic from certain networks provide better traffic than others. 3. Ways Of Driving Country-Specific Traffic Top level domain extensions like .com and .org usually rank higher on global search engines, but in order to have your blog or website target a specific country, buying a country-specific domain is always a good idea. You may notice that most Aussie bloggers are using the .au domain extension, and they rank pretty high in Australian Google. Similarly for India, you can target .in or .co.in as your domain extensions with good results in India. For traffic from the U.K. (United Kingdom), grab a .co.uk domain extension for the best results. 4. Google Webmaster Tool Geo-Targeting Google Webmaster Tool, a free tool from Google for bloggers and webmasters, will be very helpful to a blogger or webmaster seeking country-specific traffic. This tool allows you to set which country your website is targeted to, which helps you get traffic from that targeted country. Log in and verify your website in the Google Webmaster Tool, and under Configurations > Settings you can specify which country you wish to target. 5. Curate Top Posts in a SlideShare Video LinkedIn uses a short Slideshare...