According to Raymond Bauer, “Social responsibility is seriously considering the impact of the company’s actions on the society. It may also refer to the person’s obligation to evaluate in the decision making process, the effects of both his personal and institutional decisions and actions on the whole system, according to Keith Davis and Cobert Blomstorm. A) SOCIAL OBJECTIVES OF BUSINESS: 1. The focus should be on quality, safety, service and security which lead to customer satisfaction. Quality– Product superiority and durability Safety– Products should not cause any harm to the consumers Service– After sales service is the link that builds a long standing relationship between the company and customers Security– Sense of satisfaction and belief on the company’s brand  2. The business has social responsibility of giving adequate opportunities to the members of the society. If everybody aims at white collar job, how does a nation grow economically? Developing economies should promote and encourage entrepreneurs to create more “Job Opportunities.” This especially suits countries like India and China where the pressure of population is very high.  3. Mass production facilitates in factorizing the economy of scale and at the same time aids in providing with quality goods at reasonable prices to the consumers. We see big chain of retail shops like Cosco and Wal-Mart in the US have made this possible where consumers can avail discount for bulk purchase. In India, Big Bazaar is a forerunner in this kind of retail marketing which enhances the material well being of a community and raises the average standard of living of the people. 4. Another main objective of business would be to control the percentage of pollution in air, water and land. Discharge of effluent in a lake or a river by the industrial enterprise may result in water pollution and also affects the plant, animal life and fish and birds to a considerable extent. Stringent laws must be in place to avoid such incidences and protect the society. B) RESPONSIBILITY TO CONSUMERS There is only one valid definition of business purpose: “to create a customer”, the customer is the foundation of a business and keeps it in existence. The responsibilities of a business towards its customers would be: Increased productivity in order to make goods available for the consumers at the right time at right prices; this solely depends upon the increased efficiency of functioning of the businessConstantly strive to improve the quality of goodsR & D to improve product quality and to come out with better and new productsProper distribution structure to reach even the remotest of locationsRemove hoarding, black marketing, profiteering by middlemen or anti-social elementsProvide them with the required after sales serviceEnsure that the product supplied has no adverse effectSufficient information about the product has to be given to the consumers regarding the adverse effects and precautions to be taken while      using the productNo misleading product information through improper advertisements or otherwiseTo provide an opportunity for being heard and to redress consumer grievances Consumer courts are becoming popular in India for handling consumer grievances swiftly and efficiently. It is but a sad thing that many people do not know that they can address issues relating to quality, quantity or service. The businesses should understand the consumer needs and take necessary measures to satisfy those needs.  C) REPONSIBILITY TO THE COMMUNITY  To prevent environmental pollution and to preserve the ecobalanceAssisting in the overall development of a localityUse alternate energy resourcesContributing to research and developmentRehabilitate the population displaced by the operation of the businessDevelopment of economically backward areasPromotion of small scale industriesContributing to the national effort It is gratifying to see that many leading corporate icons of...

Benefits of Training to Employees Why training is needed for an Employee? Increases Confidence Training creates a feeling of confidence in the minds of employees, who feel comfortable while handling newer challenges. It gives a feeling of safety and security to them at the work place. New Skills Training develops skills, which serves as a valuable personal asset of a worker. It remains permanently with the worker himself. Career advancement The managers can develop their skills to take up higher challenges and work in newer job dimensions. Such an exercise leads to the career development of the employees, who can move up the corporate hierarchy faster. Higher Earnings Higher earnings are a consequence of career development. A highly trained employee can command high salary in the job market and feel more contended. Resilience to change In the fast changing times of today, training develops adaptability among workers. The employees feel motivated to work under newer circumstances and they do not feel threatened or resist any change. Such adaptability is essential for survival and growth of an organization in the present times. Increased Safety Trained workers handle the machines safely. They also know the use of various safely devices in the factory, thus, they are less prone to accidents.   Use these popular and handy HR Quotes in your Blogs, Books, Journals, Presentations, Tweets, Facebook posts, Pinterest boards and Instagram posts. EVALUATION PHASE Training Evaluation Once you’ve implemented a training program based on careful needs analysis, how can you be sure that your training translates into real performance improvements?  Evaluation can be used to determine whether the training program achieves its objectives. Evaluation can also assess the value of training, identify improvement areas, and identify unnecessary training that can be eliminated. Need for Evaluation Many training professionals agree that evaluation is important to successful training, but few conduct complete and thorough evaluations. Evaluation can seem anti-climatic to the excitement and creativity of creating a new course. Don Kirkpatrick’s 4 Levels of Evaluation One of the most widely used model for evaluating training programs is one that was proposed in 1959 by Donald L. Kirkpatrick. The model maintains that there are four levels to meas ure the quality or effectiveness of a training course. Don Kirkpatrick’s 4 levels of evaluation is the basis of discussion on evaluation of the effectiveness of training programs.  Level 1 measures the learner’s reaction to the training program. Level 2 measures learning that has occurred. Level 3 measures changes in behavior on the job as a result of the training program. Level 4 measures the results of the training program as it affects the company’s bottom line. Each level has its advantages and disadvantages. It is important to plan the evaluation process, as the training is being planning. It is important to consider all levels at the outset, even though only one or two levels may be used ultimately. http://www.kirkpatrickpartners.com/OurPhilosophy/TheNewWorldKirkpatrickModel/tabid/303/Default.aspx   Design of a Training Programme Some of the typical steps in designing a training programme are: Identification of training needs. Setting training objectives. Organizational set-up for training. Training operations. Evaluation of...

Objectives of Training The objectives of training is different according to the employees belonging to different levels of organization. The objectives depend on the nature of the organization where training has to be provided, the skills desired and the current skill levels.     1. To increase the knowledge of employees or workers in doing specific jobs. 2. To scientifically and systematically impart new skills to the human resources so that they learn quickly. 3. To bring about change in the attitudes of the workers towards fellow workers, supervisor and the organization. 4. To improve the overall performance of the organization. 5. To make the employees handle materials, machines and equipment efficiently and thus to avoid wastage of time and resources. 6. To reduce the number of accidents by providing safety training to employees. 7. To prepare employees for higher jobs by developing advanced skills in them. 8. The basic objective of training however is to establish a match between man and his job. 9. The training is designed to improve knowledge, skills and attitude and thus equip the individual to be more effective in his present job or prepare him for future assignments. From the point of view of an organization individual growth is a means to organized effectiveness.   The objectives of training can be summarized as follows: – 1. Induction : – Training constitutes a significant entry into the company’s way of life. Organizations have to provide induction training to all employees entering the organization to let them know, 1. What is company’s culture? 2. How does structure function? 3. What are policies & rules of organization? 4. What are designs of freedom or limits of behavior?  2.Updating :-A significant objectives of training is to prevent the Obsolescence of the employees by updating their skills & knowledge.  3.Preparing for future Assignments. 4.Improvement in Performance: Training will be an important aid to managers for developing themselves as well as their subordinates. It is not a substitute for development on the job, which comes from doing, experiencing, observing, giving and receiving feedback and coaching. Training can bring about an improvement in a person’s: Knowledge Skills Attitude, there by raising his potential to perform better on the job.  5. Growth Training is also focused towards developing people for higher levels of responsibility thereby reducing the need for recruiting people from outside. This would have the effect of improving the morale of the existing employees. 6.Organizational Effectiveness Training provides a means for bringing about organizational development. It can be used for strengthening values, building teams, improving inter-group relations and quality of work life. The ultimate objective of training in the long run is to improve the company’s performance through people performing...