How to Find Profitable Long Tail Keywords Did you know 70% of search traffic comes from LONG TAIL KEYWORDS where the focus is on intent and search user needs. New SEO techniques embark their focus on long tail searches to increase conversion rates and enhance performance metrics. Keyword Research The first step in any professional campaign is to do some keyword research and analysis. Keywords are phrases that people coin to find what they are looking for online. So, the wise thing to do is to write blog posts around a particular keyword phrase rather than a single keyword. You have to think like a common man when you want to promote your product. For example, if you are offering info on weight loss, you might want to specify the keyword phrase in such a manner to target the right audience looking for that particular information. See the following screenshot: How beautifully Google search gives you a clear idea on the popular search terms keyed in by people while looking for weight loss info is simply amazing… You can start from here to narrow down your keyword phrase and expand your ideas around it. Your focus should be on creating content to provide real value to the audience. And also focus on the audience it will attract. Why Long Tail Keywords are Important for SEO? Long–tail keywords are more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase. Is a good product alone is sufficient for the selling to happen? A BIG NO. You might be having a good product, a great service, but does the world knows about it? Did you know, most of the users don’t  like to visit the second page of Google search? Such is the ferocity  of competition now-a-days and SEO optimizes your content to make search engines love your web pages. How to find Profitable Long Tail Keywords? It is much easier to rank for long tail keywords than for more common keywords. Another benefit is  that, although these keywords are used less in search, the visitor that finds your website using them is more likely to buy your service or product. If for example, a user intends to purchase a running shoes online, see the keyword variants offered by leading online giants to get listed in the first page of Google. “Running shoes for men” is the most common keyword phrase supplemented by “sports shoes” + “best prices” to attract target customers. Following are some of the best tools for finding long-tail keywords in any niche.  1. Google Search: 2. Answerthepublic: 3. Google Auto Suggest: 4. Uber Suggest: How to use Übersuggest for your keyword research and quickly find new keywords not available in the Google Keyword Planner. 5. Long Tail Pro: 6. Quora: Some of the questions asked in this platform are high volume keyword themselves, while others might help you in brain storming new ideas for your niche-related topics. Other useful but little known tools: Exploding Topics Google Webmaster Tools Google Trends Scrapebox Keywordtool.io Soovle HitTail WordTracker Keyword Tool Bing Keyword Research Tool Leave your comments...

1. At the very core, content marketing is getting the attention of your targeted audience without the intention of outright selling. 2. Producing content when you have a big budget is easy. Producing the right content for your audience on any budget is the tough part. 3. 70% of B2B marketers are creating more content than they were a year ago and 54% find producing engaging content to be a challenge. 4. Creating engaging content remains a persistent challenge. Producing content consistently and measuring content effectiveness are the number two and number three challenges, respectively. 5. Content marketing has the capacity to resonate more powerfully with your customers because it’s carefully tailored to their needs and interests. Top 80 Content Marketing Influencers available for download here Guide To Content Creation Infographic from Moz.com 6. 94% of B2B marketers use LinkedIn to distribute content, making it the social media platform used most often (they also say it’s the most effective social media platform). 7. Content personalization will gain importance as it increasingly becomes the only way to cut through the noise of digital marketing. 8. While some rely on vanity metrics such as page views and social shares to answer this question, it is important to dig deeper and take a look at how content is impacting marketing and sales pipeline. 9. More and more brands are recognising the impact of content marketing, so those who choose to ignore it will increasingly fall behind. 10. Delivering pitch perfect content to a receptive audience means serving up ice-cool information in a way that makes it easy to swallow. Get your measures wrong and the mix is a disaster.   Does Google Penalize Duplicate Content? An Insightful Article by by Anna Kucirkova    9 Tips For Building A Killer Content Marketing Strategy Infographic from Twelveskip.com 11. You need to be aware of the end goals of your content. 60% content created goes unused in firms, so remember, that sometimes less is more. It is more important to know what works for you and your business. Document your strategy and measure constantly. 12. Guerilla content marketing is content created with almost no budget, simply by repurposing things your organization already produces. 13. If a tree falls in the forest, and no one is there to hear it, does it still make a noise? If you put content out on the internet and no one is reading it, does it really matter? 14. We provide content repeatedly because people live in different time zones and have different social media habits. 15. Content marketers don’t need to be experts at everything. But they should be well-rounded individuals, borrowing qualities from different walks of life.   The 21 New Rules of Content Marketing [INFOGRAPHIC] from Kayakonlinemarketing.com   16. Content marketing helps brands acquire customers by creating and publishing a range of content that is relevant and valuable. 17. Remember that you are writing for people, not just businesses. Mix up the content once in a while to not only attract new leads, but convert, close, and delight them. Writing every day, and writing well, will help increase the success of your content marketing strategy. 18. You need to produce insightful and useful content in a B2C manner, push it through your main channels and apply some inventive lead magnets that will take your visitors right where you want them – on your check-out page. 19. They only way to reach your audience is to focus on content. You need a lot of content and new content to keep the audience captured. 20. You want to be able to control how your Google results appear, not by black-hat SEO techniques but by organic, positive and quality content....