Here are 7 Steps to Perfectly Price Your Product

Why Is Pricing Strategy Important? Pricing is of ultimate importance because every buying decision is based on pricing. We need to put a proper pricing label on our products in such a way it is convincing and appealing as well. The key is to strike a balance that will generate revenue without putting off potential customers. Setting prices too high can make a product prohibitively expensive for your target audience while setting prices too low can threaten your bottom line. Fortunately, there are a number of different pricing strategies that can help you determine the right price for your products. Having a robust pricing strategy gives you a competitive advantage by allowing you to meet consumer demand in a competitive market. Info: Masterclass Here are 7 steps to price your product. 1. Identify your ideal buyers What is an ideal customer? – Your ideal customer is someone who gets their exact needs met by what your’e offering. For detailed info visit AudienceOps 2. Perform competitor and market research Competitive market research centres on finding and measuring key market metrics that help identify differences between your products and services and those of your competitors. For detailed info visit HubSpot 3. Determine your costs A fundamental principle of pricing is that you need to cover your costs and then factor in a profit. That means you have to know how much your product costs. You as well need to understand how much you need to mark up the product and how many you need to sell to turn a profit. For detaile info visit Inc 4. Compute your average customer’s Lifetime Value (LTV) What is Customer Lifetime Value (LTV)? – The customer lifetime value (LTV), also known as lifetime value, is the total revenue. In accounting, the terms sales and a company expects to earn over the lifetime of their relationship with a single customer. For detailed info visit CFI 5. Select the right pricing strategy If a business cannot identify or arrive at the right price point for their products based on value, it is definitely going to be an uphill battle against their competitors. For detailed info visit Forbes 6. Use the best-fitting pricing model for you A pricing strategy is the way you set the price.A pricing model is a kind of price format – it’s part of the way you package and present your goods and services to the customer. For detailed info visit Qualtrics 7. Implement, experiment, and learn In today’s marketplace, businesses can no longer afford to play it safe. It’s time for pricing to get experimental. For detailed info visit IntelligenceNode Outcome When You Want to Increase the Price of Your product Losing out on new clients if you change your rates in relation to your competition.Loyal clients that have been with you for several years might feel, they deserve to stay at the lower price point.Fear of increasing the price might put you to remain in the status quo and not do anything about it. In her Tips for Pricing your Handmade Goods blog on Craftsy, artesian entrepreneur Ashley Martineau suggests this formula: Cost of supplies + $10 per hour time spent = Price ACost of supplies x 3 = Price BPrice A + Price B divided by 2 (to get the average between these two prices) = Price C For example, you have determined the cost to purchase supplies to make one unit of your product is $4.28 and it takes you a half-hour to complete it, then your formula would look like this: $4.28 + $5 = $9.28 (Price A)$4.28 x 3 = $12.84 (Price B)$9.28 + 12.84 = $22.64$22.64 / 2 = $11. 32 You also need to calculate the tax...