Posted by Managementguru in How To, How to Blog, Social Media
on Jan 6th, 2017 | 0 comments
Keep Making Awesome Viral Content “The first lesson in constructing viral content is having the strength, courage, and self-confidence to get in touch with your own feelings, thinking about what profoundly affects you. Ultimately virility is all about helping others express their reluctantly shared feelings while doing so from a safe distance.” Ken Poirot, Go Viral! Sometimes I feel that Twitter is better than Facebook for marketing as Twitter is an open platform where you can merrily promote your products all year round without spending a cent. On the contrary, Facebook though allows us to build a nice fan page, only 5% on an average see the products we promote through paid advertising. Provide a Solution to a Pressing Issue: Before writing anything, put yourselves in the shoes of your audience to see how your content may be able to solve their problems. Find burning questions using online forums, discussion groups and your customer support team. Also ask customers on social media what they need. Be An Expert in Your Field: Posting content that you are an expert in provides an ideal opportunity to implement a myth-busting topic. Depending on the content, use videos, infographics, checklists, listicles or how-to guides. Evergreen Content Stays for Longer: Trending topics have tremendous search and engagement benefits, so why not get the best of both worlds. You can create evergreen content and combine it with some of the hottest topics everyone is talking about. Find and Connect to the Right Niche: Many users love engaging and sharing content within their niche which presents an unique opportunity. Creat appealing and shareable content that appelas to them and they will post and re-post your content time and again. Effective content marketing is about mastering the art of story telling. Facts tell, but stories sell. Good content isn’t about good story telling. It’s about telling a true story...