As of January 2020, Instagram has reached 1 billion active users per month. The most important news about Instagram is-it is growing faster rather than Facebook, Twitter, and Snapchat. Almost 25 million active business profiles are on Instagram. With 200 million Instagram users, at least following one business account on Instagram. One-third of the most viewed stories are related to the business.
Here are 9 Simple Instagram Strategies that can help boost your sales using Instagram. Without delay, we will start!
If you want to run the lead Generation ads, you will need to create an Instagram business profile and create a Facebook page. In both social media, you can see the Ads Manager for creating the ad campaign.
You will start by selecting a lead generation ad for your marketing, set an objective, and naming your campaign.
Facebook builds the process for creating an ad with simple steps:
Picture Info Courtesy: @sociallyng
Most marketer’s questions are, “where can I place the clickable links in Instagram posts?”. The answer is that you can’t add any links to your posts. It’s a drawback of Instagram, but you can add the link in the bio.
Some pretty tremendous things can be done with only a single clickable link. A great and unique optimized Instagram bio is crafted with your target audience in mind. For example, one of the Instagram profiles, “ASOS” has millions of followers. They always encourage their audience to share the user-generated content with the hashtags #AsSeenOnMe to get featured on the ASOS Instagram feed.
If you want to boost your sales on Instagram, you must optimize these three elements:
Almost more than 500 million Instagram users use the stories section daily. 70% of Instagram users view the story on their account. Over 25% of Gen Z and Millennials use Instagram stories to find services and products. Based upon these statistics, you now know the importance of the Instagram story views.
If you want to increase your Instagram story views to engage the audience with your content, you need to create engaging stories!
You know that you can make an organic story for your followers, and Instagram story views will disappear after 24 hours. Unless you have, not less than 10K followers to your account, you can’t add links, which means the link to bio approach is only a primary option!
Instagram has an in-built sense of urgency to make live videos. When you go live on Instagram, your followers can get the notification, and the video shows on your Instagram stories.
In this way, you can directly interact with your loyal fans and followers. But, once the Instagram live is gone, it’s gone. There’s no more option to get back and watch it later.
Doing live sessions on Instagram will help you to promote your brand or product to the users. Hereby, you both are creating the conversions at the moment.
You can do some concepts on Instagram live:
Instagram is an excellent platform for sharing user-generated content to take advantage of the engagement and the social proof that brings the valuable content.
User-generated content (UGC) is content text, videos, images, or product reviews, etc., which is created by the viewers rather than the brands. Many brands will share the UGC on their own social media accounts and other marketing channels to increase the social proof. Nowadays, people just believe what other people are saying about a product or brand.
For instance, ASOS using UGC content with #AsSeenOnMe and share them on their account. Using this hashtag, ASOS followers can use the tags themselves when they wear ASOS products, increasing the ASOS brand reach.
One of the simplest ways to build engagement is to give a response to everything. Don’t just use the words “Thanks” and “Carry on”; it looks like some formal message to your audience. Thus, make friendly conversations with your Instagram followers and gain more attraction.
If you really want to enhance your Instagram audience and Instagram leads, you have to take some time and craft a thoughtful response.
For example, Hot Box Cookies do an excellent job at engaging with their followers on Instagram. Keep their audience responses and engage them. There are many ways to do such as using emojis, sharing related images, asking a question, and sending GIF images.
Instagram is the best platform to check the content and generate traffic to your website.
Picture Info Courtesy: @smallandmighty
Making a creative and unique Instagram post helps to click your content or products on your website and get more traffic! Once your viewers enter your website, they should know about your brand and products.
You should set a perfect landing page to invite your Instagram audience and increase traffic once they enter. It makes a personalized experience that creates getting leads and conversions even more comfortable.
Your perfect Instagram posting will depend on your business goals and the total amount of time you can spend for your Instagram marketing efforts.
Picture Info Courtesy: @Coschedule
Neil Patel explains that if you create a habit of posting content several times once a day and then transition for a few times in a week, there are more chances for you to start to lose followers and get less engagement posts.
It means that the best posting frequency for Instagram is the posting that helps you keep your business consistent. We would recommend that you can post the content once a week or twice.
For instance, Courtney Trop of @alwaysjudging is a style and music blogger that he posted the content up to 10 times a day while at Paris Fashion Week!
After every posting on Instagram, you should measure and calculate your ROI to make sure that you are getting the most out of your investment into this powerful marketing platform.
There are many ways you can track and measure your Instagram campaigns:
In addition to these metrics, you can also track clicks to the link in your bio. The most common suggestion out there is to do that using bit.ly. And you can use Google Analytics.
Author Bio:
Caterina Taylor is an experienced social media marketer and writer who works at PlanYourGram.com. She loves to work on content creation for social media blogs and has the potential to deliver engaging content on various platforms and networks.
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